Hyundai still considering Genesis sub-brand
The report says many Genesis buyers are opting for dealer-installed Genesis emblems in place of their Hyundai badges already. Even so, no final decision has been made about the possible rebranding nor has any time table been placed on the move. Zuchowski says if the Hyundai does decide to segregate its luxury models from the rest of the fleet, it would likely coincide with a significant redesign. That means if it happens, the shift will land in 2013 at the earliest.
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