• Feb 9, 2012
Modern advertising has conditioned us to associate a wide array of strange images with beer in a can. The Rocky Mountains, silver bullets, Clydesdale horses and blue ribbons all do their best to peddle cheap brew, but Chinese drinkers now have a new mascot for their favorite cold one. Hubei Jeep Brewery Corporation has turned out a new light beer featuring everyone's favorite off road machine. The logo even features a Jeep Wrangler silhouette, complete with the brand's iconic/trademarked seven-slat grille. What does Jeep Beer taste like? Fresh mountain streams? Muddy hill sides? Licking a Chrysler interior? No one is saying for certain.
Hubei Jeep Brewery Corporation has completely adopted the Jeep brand as an emblem of rugged manliness, and the company even went so far as to giveaway a Jeep Compass to the highest-selling distributor. The winner managed to move 60,000 liters of suds to take home the prize.

Don't get us wrong. Beer and vehicles go together about as well as fenders and telephone poles, but we're just curious enough about the notion of Jeep Beer to want a bottle or three. Besides, you can't argue with a tag line like, "JUST FOR MAN."


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    • 1 Second Ago
  • 31 Comments
      Corey Vest
      • 2 Years Ago
      Lol, "Beer and vehicles go together about as well as fenders and telephone poles."
      Gordon Chen
      • 2 Years Ago
      This article doesn't answer the biggest question of this article. Does this bother Chrysler?
      JR
      • 2 Years Ago
      Jeep Lite (un-leaded).
      Cruising
      • 2 Years Ago
      I wonder what the SRT Jeep shots will taste like. lol
      hmmwv
      • 2 Years Ago
      God the compass looks shitty from this angle.
      Glynn Hadskey
      • 2 Years Ago
      Let me guess, Chrysler is finding out about that on Autoblog along with the rest of us?
        Glynn Hadskey
        • 2 Years Ago
        @Glynn Hadskey
        Oh yes, vote me down because China is so careful of other peoples copyrights.
      Muttons
      • 2 Years Ago
      I'm guessing it tastes like mercury and children's tears. I think I'll drink one while tapping away on my iPhone.
        Hazdaz
        • 2 Years Ago
        @Muttons
        ... and it probably smells like Melamine and mold.
      Basil Exposition
      • 2 Years Ago
      China's business practices are just repulsive. Every time I see crap like this it makes me more and more satisfied with my New Years resolution to avoid buying Chinese crap at all costs.
        Gordon Chen
        • 2 Years Ago
        @Basil Exposition
        A lot of ron paul people are always like "less government. even for heroin. the market will decide". China's unethical business practices proves that without regulations, anyone can and will do anything
      dirtyblueshirt
      • 2 Years Ago
      "... giveaway a Jeep Compass to the highest-selling distributor." They must really hate their distributors.
      Hazdaz
      • 2 Years Ago
      China, no shame.
      Dhunt
      • 2 Years Ago
      From their website: "very concept often far in the insurance, after the conquest of the Jeep kind of enjoy the infinite pleasure, in fact, only a glass of pure Hubei Jeep beer can be relieved!"
      • 2 Years Ago
      [blocked]
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