Chevy goes big with Volt theme at Chicago Auto Show booth
GM is operating similar Volt public test drives at events around the country, including races and auctions like Barret-Jackson. With the car on sale for over a year and sales numbers still running a little lower than expected, we can understand this continued public outreach. The system is cyclical, too, as GM uses peoples' participation in the short test drives to attract more test drivers. Little lipstick cameras in the test Volts record reactions and the videos will be edited post haste and displayed in the booth later. GM is also showing longer Volt owner testimonials in the booth, including one from Matt Stehouwer, who started VoltFanSite.com.
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