Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.

Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.

We can hardly blame them.

Mercedes-Benz will pick up the ultra-luxury slack with a new range of sedans based on the S-Class. Those bruisers will likely bow in 2013 just as Maybach turns out the lights for good.


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  • 61 Comments
      Need Mulally 4 Ford
      • 2 Years Ago
      Wont miss em
      Dwight Bynum Jr.
      • 2 Years Ago
      Well, at least we know they money didn't go into making them actually look... good.
      Tamoor Chaudhry
      • 2 Years Ago
      I won't miss the car, but I will miss the name. Maybach just sounds way better than Pullman... They didn't really put any effort into updating this car. Car is nearly identical to when it came out with a few changes here and there. They basically shot themselves in the foot by being lazy.
      Sasha
      • 2 Years Ago
      I saw one of these once. *meh*
      Joey Franklin
      • 2 Years Ago
      But how much did Rick Ross make off them?
      • 2 Years Ago
      [blocked]
      Mr. Sunshine
      • 2 Years Ago
      Easy solution: sell the cars for $870,000 each plus. The higher the price tag, the more coveted it becomes.
      CarCrazy24
      • 2 Years Ago
      They never gave it the design it deserved. No one complained about the interior, it's just that boring exterior! No "premium" S-Class variant could replace a proper Maybach. A lost opportunity for sure.
      Shiftright
      • 2 Years Ago
      Won't be missed
      • 2 Years Ago
      [blocked]
      ☮ ahad (Level-Up ☑)
      This makes Rick Ross sad.
      MONTEGOD7SS
      • 2 Years Ago
      I never understood buying one of these instead of a Bentley or Rolls.
        sparrk
        • 2 Years Ago
        @MONTEGOD7SS
        Maybach was faster , better , more high tech , with more gizmos , more exclusive, but a lot of douchebags bought the cars and ruined it for the others. Not like Betleys and Rolls aren't bought by douchebags , but Maybach was new in the game. Our Romanian resident chief douchebag repairing his Maybach, guys like him ruined the brand : http://www.youtube.com/watch?v=i8M5UEFThco
        JonnyO
        • 2 Years Ago
        @MONTEGOD7SS
        Potential customers didn't understand either. So why Mercedes thinks an S-Class with more lipstick and eye shadow can replace it is anyone's guess. They obviously didn't learn their lesson.
        Joshua Bolden
        • 2 Years Ago
        @MONTEGOD7SS
        The interior.
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