Maybach lost upwards of $500k on each vehicle sold
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.
Mercedes-Benz will pick up the ultra-luxury slack with a new range of sedans based on the S-Class. Those bruisers will likely bow in 2013 just as Maybach turns out the lights for good.
Maybach 57 Information
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