Chrysler's tagline is "Imported From Detroit," but when it came to shooting this year's Super Bowl commercial, most of the job got exported to other locales. According to The Weekly Standard, much of the footage in the Chrysler ad, starring and narrated by actor Clint Eastwood, was shot in Los Angeles and New Orleans. The only footage of Detroit used in the "Halftime in America" commercial wasn't shot specifically for this year's ad, according to the report.

While this revelation isn't out-of-line given the imagery used, which was certainly less focused on Detroit than last year's Super Bowl commercial starring rapper Eminem, the fact that "Halftime in America" was not shot in Michigan is still another bitter pill to swallow for locals. Michigan's once-burgeoning film industry is reeling from state lawmakers' decision in October to cut film production incentives.

According to this report in The Huffington Post, the film industry was booming in the state before the cuts, leading to both job growth and millions spent by filmmakers on ancillary expenses. But a new state budget caps rebates to film productions at $25 million, nearly $100 million less than the state provided in 2010, according to the report. The decision has led some Hollywood producers to cancel plans to film in Michigan.


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  • 44 Comments
      Bret Frohwein
      • 2 Years Ago
      Now everyone's just starting to split hairs.. for cryin out loud.. is no one in this country happy unless they find fault in everything?
      • 2 Years Ago
      [blocked]
      Go
      • 2 Years Ago
      ...And I heard Star Trek wasn't filmed in space. The NERVE! Guess what? Production is expensive and LA is where things are filmed. Whaaa. There's no way around that fact, unless you go to Canada or Australia.
      ryan
      • 2 Years Ago
      I feel like AB is really trying to get clicks by posting politcal articles, anyone else tired of it?
      rlog100
      • 2 Years Ago
      You'd think the tagline was 'Halftime in Detroit'.
      cc
      • 2 Years Ago
      The commercial was call "Halftime in America" not "Halftime in Detroit" Last I checked NO and LA are in America.
      Sorten Borten
      • 2 Years Ago
      Did you know that the space scenes for the movie Armageddon weren't filmed in space? They were filmed in Los Angeles! Crazy, I know.
        scriber72
        • 2 Years Ago
        @Sorten Borten
        I'm shocked that Clint Eastwood isn't still grieving over Morgan Freeman's death in Unforgiven. Poser.
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
        LUSTSTANG S-197
        • 2 Years Ago
        They already went to Hell. Daimler took them there, remember? Since then, they have risen from the ashes, and are becoming one of the most exciting brands in the industry once again. That said, I don't think they will miss you. Now, stop giving those of us right of center a bad name.
        LUSTSTANG S-197
        • 2 Years Ago
        They already went to Hell. Daimler took them there, remember? Since then, they have risen from the ashes, and are becoming one of the most exciting brands in the industry once again. That said, I don't think they will miss you. Now, stop giving those of us right of center a bad name.
      Sukairain
      • 2 Years Ago
      The City of Detroit received a new nickname today - the Moan Town. Seriously guys, get back to work and quit whining.
        rlog100
        • 2 Years Ago
        @Sukairain
        Newsflash, the people in Detroit aren't the ones whining. Try again.
      Emilio
      • 2 Years Ago
      Really Autoblog???
      • 2 Years Ago
      [blocked]
      Chilipepper
      • 2 Years Ago
      So the "made in Detroit "commercial wasn't filmed in Detroit and the "made in Detroit T shirts weren't made in Detroit. Hmmmmmmmmmm.
        • 2 Years Ago
        @Chilipepper
        [blocked]
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