Chrysler's tagline is "Imported From Detroit," but when it came to shooting this year's Super Bowl commercial, most of the job got exported to other locales. According to The Weekly Standard, much of the footage in the Chrysler ad, starring and narrated by actor Clint Eastwood, was shot in Los Angeles and New Orleans. The only footage of Detroit used in the "Halftime in America" commercial wasn't shot specifically for this year's ad, according to the report.
While this revelation isn't out-of-line given the imagery used, which was certainly less focused on Detroit than last year's Super Bowl commercial starring rapper Eminem, the fact that "Halftime in America" was not shot in Michigan is still another bitter pill to swallow for locals. Michigan's once-burgeoning film industry is reeling from state lawmakers' decision in October to cut film production incentives.
According to this report in The Huffington Post, the film industry was booming in the state before the cuts, leading to both job growth and millions spent by filmmakers on ancillary expenses. But a new state budget caps rebates to film productions at $25 million, nearly $100 million less than the state provided in 2010, according to the report. The decision has led some Hollywood producers to cancel plans to film in Michigan.