When spending big dollars on a Super Bowl ad buy, companies would do themselves well to remember that the successful spots aren't just the ones being talked about the next day. The ads that more eyeballs actually saw while watching the game were also worth their weight in focus groups.

For the second year in a row, General Motors is claiming that it aired the most watched ad during the most watched event in U.S. TV history. We are speaking of the 30-second spot entitled "Green Hell" featuring the Cadillac ATS that aired during the game's most tense moments, right after the official two-minute warning was reached. The time was 9:37 PM EST and, according to analysis by Kantar Media, more people were watching NBC's broadcast at that time than any other.

And since this year's Super Bowl was again viewed by another record audience – 111.3 million viewers in the U.S., not to mention over a billion worldwide – the ATS ad therefore becomes the most watched advertisement on television in U.S. history.

We said this is the second time that GM has claimed this crown. The first was with last year's Camaro commercial called "Miss Evelyn." To see the two most watched spots in U.S. television history back-to-back, just follow the jump.


Show full PR text
Cadillac Super Bowl Spot Most Watched in U.S. History
2013 ATS commercial timing paid off in record-setting broadcast

DETROIT – Cadillac's 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday's Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday.

Kantar Media's Super Bowl audience study found that the Cadillac spot reached an audience rating of 43.5, highest among all advertising spots shown during the NBC-TV telecast. With Super Bowl XVLI reaching a record U.S. television audience of 111.3 million viewer), this means the Cadillac spot had the highest audience ever for a single commercial.

"We have a big message this year – Cadillac is expanding with new models challenging the world's best luxury cars. This stunning viewership data proves that Cadillac's big message reached the largest audience," said General Motors Global Chief Marketing Officer Joel Ewanick. "When it comes to Super Bowl ads, everyone has opinions on their favorites. But it's a fact that this Cadillac spot had the biggest audience during the game."

The Kantar Media analysis showed that spots airing in the hotly contested game's fourth quarter had higher viewership than those appearing earlier. Cadillac's spot, called "Green Hell," aired at 9:37 EST, during the game's "two-minute warning" official timeout.

The previous record for the largest audience viewing a single commercial was "Miss Evelyn," a spot for the Chevrolet Camaro in Super Bowl XLV last year. The U.S. telecast of the Super Bowl has achieved record audiences for three years running.

The Cadillac commercial features footage of the upcoming 2013 ATS being tested in Germany, in preparation for its launch this summer into compact sedan category, the world's most-significant luxury car segment.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.


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    • 1 Second Ago
  • 140 Comments
      imoore
      • 2 Years Ago
      I can't wait to drive the actual car. Good job, GM.
      Avinash Machado
      • 2 Years Ago
      Now they need a new RWD flagship to compete with the 7 Series.
        • 2 Years Ago
        @Avinash Machado
        [blocked]
      • 2 Years Ago
      [blocked]
        mazeroni
        • 2 Years Ago
        For the same price as an Apple I can get a double cheeseburger from Mcdonalds. The cheeseburger may be more filling/ flavorful but that doesn't make it a good idea. Apples to Oranges comparisons are fun.
        scriber72
        • 2 Years Ago
        For the same price as this, I could get many loaves of bread that would be much more nutritious when eaten.
        Dennis Baskov
        • 2 Years Ago
        Yeah but for your money you could get a 1980 Honda Civic and run circles around your mom who supplies you her basement.
        Elmo
        • 2 Years Ago
        Hey look, Fried_Troll is still here...
        erjhe
        • 2 Years Ago
        Just a shame that the car targets a completely different market and your claim is irrelevant.
        evannever
        • 2 Years Ago
        For the same price as the STi, I can buy an airplane and fly circles around you're car.
      muspod
      • 2 Years Ago
      a rwd malibu with a fancy badge
        Josh
        • 2 Years Ago
        @muspod
        Its not even on the same platform. Not even close.
          muspod
          • 2 Years Ago
          @Josh
          They took a malibu, turned the motor, driveshaft, rear diff and suspension. Put in cts "like" interior and stuck a caddy sticker on it. Anything else?
          Julius
          • 2 Years Ago
          @Josh
          @ muspod: "They took a malibu, turned the motor, driveshaft, rear diff and suspension. Put in cts "like" interior and stuck a caddy sticker on it. Anything else?" That's like saying Nissan made the GT-R by taking a Maxima, adding another driveshaft, adding two turbos, and cutting out two doors.
        Sparty
        • 2 Years Ago
        @muspod
        How can you read an automotive blog (which I'm assuming makes you an auto enthusiast to some degree) and be this ignorant?
        Adrian
        • 2 Years Ago
        @muspod
        Trololololo. Go away.
        vince
        • 2 Years Ago
        @muspod
        http://www.youtube.com/watch?v=MaBo5eHEkeY
        Rayvan
        • 2 Years Ago
        @muspod
        a dumbass with a computer
      Matt Nielsen
      • 2 Years Ago
      As soon as its GM and not Obama motor co. inc I will be happy. Too bad as they are making some decent cars now
        Adrian
        • 2 Years Ago
        @Matt Nielsen
        Trololololo.
        mapoftazifosho
        • 2 Years Ago
        @Matt Nielsen
        You're a complete buffoon... http://www.autoblog.com/2012/02/07/bush-says-hed-pull-the-trigger-on-auto-bailouts-again/
      Herman Blackman
      • 2 Years Ago
      GM runs deep. Deep into the taxpayers pockets.
        Johnny Trailerpark
        • 2 Years Ago
        @Herman Blackman
        Another Jacka$$. It's done, so deal with it. No reason to hate on the good products that GM is making now.
      r4love329
      • 2 Years Ago
      A Cadillac over a BMW?? Yeah right! Not in this lifetime!
      Ricky
      • 2 Years Ago
      Typical GM marketing BS. 4 years of driving and the whole car will fall apart. NEVER will I every purchase a Cadillac or any GM trash every again
        caddy-v
        • 2 Years Ago
        @Ricky
        That means I have to go and tell my nephew who drives the 03 Cadillac STS my daughter drove through college after I drove for three years prior that is now nine years old with 246,000 flawless miles. That's going to break younger brothers heart as he was next in line for the car that according to you falls apart after four years.
      Sukairain
      • 2 Years Ago
      Okay, Nissan doesn't are make an Ad like that about the GT-R, neither does Porsche, or BMW, and Caddy decided it's a good idea to boast they 'developed' the ATS and they can beat the world's best. Hilarious. Chevy marketing team is on a roll with fails, misleading statements, gross over marketing these days. New GM sounds like old GM peddled by used car sales people. Nice car maybe? but with this type of pitch, I ain't buying.
        • 2 Years Ago
        @Sukairain
        [blocked]
        pontiacmuscle68
        • 2 Years Ago
        @Sukairain
        so we were all just dreaming when the Corvette ZR-1 and CTS-V beat every car in their class?
        Adrian
        • 2 Years Ago
        @Sukairain
        Wait, none of these car companies don't boast that they "developed" their cars?! What do they do, tell their badge ****** that the designs were written in the Bible?! You're a buffoon. And it's Cadillac/GM's marketing team, not Chevy.
        Sukairain
        • 2 Years Ago
        @Sukairain
        lol GM fanboys are hilarious.
          Lemon
          • 2 Years Ago
          @Sukairain
          BMW has an ad for the X5 going around the 'Ring. Don't pretend GM is the only one bragging about their tuning there. Let me repeat: An X5. On a race track. Don't be mad that Cadillac is finally making good cars. Get excited that it will add competition which is great for consumers regardless of your brand loyalty
          Elmo
          • 2 Years Ago
          @Sukairain
          lol Nissan fanboys are hilarious.
      glid13
      • 2 Years Ago
      Sh**t Box.
      hemipwr54
      • 2 Years Ago
      GM [Government Motors] had a very bad ad with the Chevy Trucks , I mean only 4 people survive , as if to say only 4 people will survive a apocalypse , wasn't the truck that did it now was it . BAD TASTE. Well at least one good thing , there wasn't any UAW workers left , yeah ! And Clint Eastwood , brother , the UAW runs Detroit into the ground , moves off and then they want cheers because they came back , not going to happen scum bags .
        accsport
        • 2 Years Ago
        @hemipwr54
        You are quite right about the UAW running Detroit into the ground. The UAW has lost its focus on protecting the auto workers and become a money ******* entity of its own.
        lemonite
        • 2 Years Ago
        @hemipwr54
        I know they were trying to appeal to the masses... but, seriously, there's no need to further the stupid apocalypse belief. This year will get quite crazy as it is with all the nutbags.
      luckylucy
      • 2 Years Ago
      Come on! BMW 3 Series! REALLY? Even though this Cadiallc is the 5 Series size, Cadillac drops to compete with the 3 Series. Why? It can't can't compete with the 5 Series. Marketing..
        mab213
        • 2 Years Ago
        @luckylucy
        The Cadillac ATS is on par with the BMW 3-Series (F30) in terms of dimensions.
        Justin
        • 2 Years Ago
        @luckylucy
        There's no physical law saying which car another car "competes" with.
        Nick
        • 2 Years Ago
        @luckylucy
        umm... and because the CTS has increased enough in size and gained more than enough features since the first two generations (catera included) to be a much more direct competitor for the 5..maybe??? yeah. I think so. . not that I favor or prefer the CTS.. but just saying. compare dimensions, and features CTS 3.6 vs. 535i and CTS-V vs M5.... now yeah.. they are a little indirect.. as the CTS-V coupe competes more directly with the C63 ///AMG COUPE and the CTS-V wagon competes with.... who knows what.. maybe the M5 touring in europe, but the point is they are repositioning their lineup in comparison to BMW/Audi/MB
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