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There are luxury automakers, there are mainstream automakers, and then there are those in between. Volvo, we'd argue, is one of those marques that doesn't quite compete in the same market as, say, Mercedes-Benz or Lexus, but that looks as if it's about to change.

The Swedish automaker has been toying for years with the idea of building a new flagship to take on the likes of the Mercedes-Benz S-Class, BMW 7 Series, Audi A8 and Lexus LS, but while Volvo has dragged its feet on the prospect in the past, a series of what look like patent renderings that have leaked their way online give us what could prove the strongest indication yet of Volvo's intent.

For better or worse, the renderings bear the hallmark of recent Volvo designs like the Concept Universe (unveiled in Shanghai last year), the Concept You (showcased in Frankfurt) and the upcoming next-generation XC90 – complete with the gaping maw that seems to mock the face we make when we look at these examples of this particular styling direction.

Of course, given the big wheels, showcar grille, delicate mirrors and suicide rear doors (not to mention the overall form), it seems more likely we're looking at renderings for the Concept Universe rather than a production model in the making, but that just leaves us wondering what the patent filing is for. We'll just have to wait a while to find out one way or another.


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  • 47 Comments
      Palandi
      • 3 Years Ago
      and then they will fit this hideous design into a heavy, dull FWD platform and create the Scandinavian Impala, which will only transport Chinese senior officers to their homes in the back seat.
      ELG
      • 3 Years Ago
      Volvo is patenting ugly?
      Ratieya
      • 3 Years Ago
      It looks like a giant slab of a car, a proper Volvo.
      • 3 Years Ago
      [blocked]
      lorenzo
      • 3 Years Ago
      I know that step in the front of the hood refers to the PV544. But I dont feel it is translating to a big lux sedan very well
      CrzRsn
      • 3 Years Ago
      Is it just me or is the rear end very Saabesque
      Neil
      • 3 Years Ago
      it will not happen... volvo plans on having nothing bigger than a 4-cylinder, and no one buying a 7-series, s-class or whatever will down grade to a 4-cylinder. not to mention the s80 isnt a big seller, so an even biger, more costlier car is senceless!
        fat kid
        • 3 Years Ago
        @Neil
        S100 will be using a turbo 2.5L generating over 350 hp which would be enough.
          • 3 Years Ago
          @fat kid
          [blocked]
      lorenzo
      • 3 Years Ago
      it's like they are going back to their roots for some iconic elements that they can "own" since everyone else copied the "shelf" belt-line
      Serenespeed
      • 3 Years Ago
      Looks like a new-age front-end of a Volvo 544.
      Sims
      • 3 Years Ago
      I think that will be a really distinctive and good looking car in production guise. I'm glad it's not just a scaled up S60.
      billfrombuckhead
      • 3 Years Ago
      I'd have more respect for Volvo if they gave up on "styling" and just kept creating better and better technology boxy cars. Maybe they can sell the design to Ford.
      Lavell Riddle
      • 3 Years Ago
      don't do it! it would never make money and it will make the S80 irreverent! It's will have the same reception as the VW Phaeton!
        fat kid
        • 3 Years Ago
        @Lavell Riddle
        S80 is a mid-size sedan. S100 is the full-size
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