Chevrolet alluded to it in its "Stunt Anthem" Super Bowl commercial for the Sonic, and during this weekend's Super Bowl, the genuine article appeared. As promised, the Sonic tests out its musical chops by playing OK Go's "Needing/Getting."

Two miles of instruments were laid out in the Southern California desert, lots of practice and planning to get it just right. Of course, that was after four months of preparation, during which time OK Go's lead singer had to learn how to stunt drive.

Follow the jump to check it out, and follow the source link to get more behind-the-scenes tidbits on what went into it.



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    • 1 Second Ago
  • 16 Comments
      Peter
      • 2 Years Ago
      Lame ad. The bug ad was better.
      Basil Exposition
      • 2 Years Ago
      The whole "vehicle playing music" has been done before. OK Go is not big enough to get the wide recognition the ad would need for success. Also, the music was not that impressive. On the positive side, I like how real both Sonic ads were. It reflects well on the band
      ECFan
      • 2 Years Ago
      Maybe I'm getting old. The money spent producing and placing these ads probably in the "Mega" millions. For ads that are silly and childish. The ads really don't say crap about a vehicle about enter one of the toughest markets out there. We've all heard GM claim they can't make money on small vehicle. Now GM is in the "political cross hairs" Politicians aren't very intelligent, but they sure know low hanging fruit when they see it,
        breakfastburrito
        • 2 Years Ago
        @ECFan
        Age has nothing to do with it... it sounds like you're just dull. It's a base model grocery getter. You honestly think ANYTHING about that car is more impressive than 4 miles of musical instruments?!?
        tipdrip215
        • 2 Years Ago
        @ECFan
        The reason they used to not be able to make money on small cars was because of labor costs, which was supposedly reduced when new contracts were negotiated with the UAW during the bailout.
      JasonERF
      • 2 Years Ago
      This ad shows that these kinds of stunts have passed their peak. I mean, I hate ragging on such hard work and dedication but it's old now. I was genuinely bored during this.
      IBx27
      • 2 Years Ago
      Awesome! The Blue Man Group would be proud...
      Danaon
      • 2 Years Ago
      Okay, that was impressive.
      mmapying
      • 2 Years Ago
      ok go was so last decade
      erjhe
      • 2 Years Ago
      Color me impressed!
      AJ Harnak
      • 2 Years Ago
      Loved it! Being a musical person and a Chevy fan at the same time certainly helps my chances of liking it though...
      kargi
      • 2 Years Ago
      im sorry no one will be playing music with the outside of this car, jumping it out of a plane, or flipping and doing barrel rolls. Again Chevy is doing commercials that have nothing to do with the car. Id like to push this car out of a plane without a parachute..
      Mike
      • 2 Years Ago
      Should have them do the Super Bow halftime show. More original than watching Madonna lipsync.
      jonnybimmer
      • 2 Years Ago
      It's refreshing to see an original and creative ad that didn't rely on CG. Might not have been that good as far as showcasing the Sonic, but I still enjoyed watching it. I couldn't imagine how much work went into making that ad.
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