• Feb 3, 2012
The annals of automotive history are filled with nameplates that weren't quite able to survive the boom and bust nature of the business, especially here in the United States. One of the most successful orphaned automakers was Studebaker, remembered fondly for such design gems as the bullet-nosed post-World War II Starlight and trend-setting fiberglass-bodied Avanti.

Sadly, Studebaker officially ceased producing automobiles in 1966, though a small portion of its legacy lives today in the form of the ex-Kaiser AM General. But if a Colorado-based business has its way, the Studebaker name will once again appear on vehicles sold in America. Somehow, we're far from convinced any of its conceptual designs will ever see the light of day.

Looking over the proposed revival, we see a range of so-called Studebaker cars, trucks, motorcycles and scooters. Half the motorcycles are actually Hyosung models from Korea with Studebaker scripting on the fuel tanks, and the other half are nothing but poor renderings. As for the cars, well... there isn't a single shred of Studebaker DNA in any of them. In any case, the company is reportedly looking for "qualified investor/partners". We wish them the best of luck... they're gonna need it.


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    • 1 Second Ago
  • 40 Comments
      Jim
      • 2 Years Ago
      Kinda sad to see such a great name exploited like this.
      svrida143
      • 2 Years Ago
      This is a Scam, poor planning, badly Photoshopped cropped vehicles and Who needs another scooter when the world is full of chinese knockoffs!!! I would like to see a reproduction version of Avanti that looks just like the original not a bloated firebird/mustang r whatever they tried to do in the past or any other modern studebaker but this company is not it!!!!
        vlocityboy
        • 2 Years Ago
        @svrida143
        Agreed....it looks like some sad set-up to sell t-shirts.
        cashsixeight
        • 2 Years Ago
        @svrida143
        Those are CAD renderings, not photoshopped vehicles. I agree with most of what you say, but when you call them "photoshopped" you come across as an idiot.
          Dark Gnat
          • 2 Years Ago
          @cashsixeight
          No offense, but you kinda come across as an anus.
          caddy-v
          • 2 Years Ago
          @cashsixeight
          don't flatter him.
      • 2 Years Ago
      [blocked]
        breakfastburrito
        • 2 Years Ago
        really? as i stare out my office window to the street, all the cars look the same. can't tell between camry or altima or taurus - a rolling river of conformism and mediocrity. i would welcome an ugly new vehicle in a hideous color- anything to interrupt the silver, white and taupe ribbon of same-ness.
      Jonathan Arena
      • 2 Years Ago
      Poor design across the board, starting with their webpage, and ending with their products.
      Hossi Blumengaarten
      • 2 Years Ago
      nothing will happen, the world economy is still hurting who will give them money, Tesla and Fisker are probably going to fail but who knows they are electric AMC had cool cars, to bad Chrysler killed them
      daewootech
      • 2 Years Ago
      i was intrigued at first, then i seen that POS garbage on thier website.... you cant revive a company like that and make something that looks like it came straight from korea.
        cashsixeight
        • 2 Years Ago
        @daewootech
        I agreed with your comment until you wrote "thier". Dumbass.
          Leather Bear
          • 2 Years Ago
          @cashsixeight
          Cash, you fixated on "thier" and missed the more egregious error: "i seen". Everybody knows that "I done seen" is correct.
          Dark Gnat
          • 2 Years Ago
          @cashsixeight
          Careful, we got the Spelling Police over here!
          T-SPAIN
          • 2 Years Ago
          @cashsixeight
          From the new Studebaker Motor Company site: DISCLAIMER: Studebaker Motor Company is not yet able to produce vehicles, or anythining, as we are in the planning stages. Also please be advised, this is not a soliciation for money. anythining.
      Number23
      • 2 Years Ago
      I can see resurrecting a name people have heard of like Bugatti or Duesenberg,, but but Studebaker?
        cashsixeight
        • 2 Years Ago
        @Number23
        You obviously know nothing. Studebaker had tons of innovation. Park a 1953 Starliner next to anything from the big 3 and they look like boxes. The Loewy coupes, the bullet nosed commander, the avanti, the innovative Lark car/truck combination... it was a great company.
          Chris Zajac
          • 2 Years Ago
          @cashsixeight
          I am ID by trade as well and really can appreciate the heritage of the brand. Raymond Loewy's Starlight coupe is one of the most beautifully designed cars. Please read about Loewy. He is one of the many fathers of Industrial Design.
          cashsixeight
          • 2 Years Ago
          @cashsixeight
          I'd say he's the main father figure in ID. Brook Stevens, Dick Teague, Harley Earl, all those guys were secondary to him, IMHO.
        mrbrian2334
        • 2 Years Ago
        @Number23
        I think people are more likely to recognize Studebaker than Duesenberg. Zee German's already tried with Bugatti and while the Veyron is an engineering masterpiece, it's ugly as sin.
      cashsixeight
      • 2 Years Ago
      The designs are absolutely horrible. However, I'm an industrial designer, and I've actually won multiple awards from the Studebaker museum for designing "modern" studebakers. This is an opportunity. I'm applying now. This company needs help if it's going to make it.
      imoore
      • 2 Years Ago
      Are these con artists still at it? I thought they went away after their last plan failed. That was back in 2004 when they launced this glamourous website, promising a boatload of new vehicles-compact, mid-size, sport coupe, luxury sedan, pickup. mini-van, SUV, Class 8 Semi, and a lot of motorcycles- all powered with their patented "mobius" gas/electric and diesel/electric powertrain systems. They then got into a fight with Avanti over the Studebaker name when Avanti rolled out the Studebaker XUV, and then they moved operations from Texas to Colorado in 2006 when one of the original founders of the new Studebaker Motor company had a falling out with the rest of the investors and left the company. They then released a bunch of half-baked drawings to calm public suspicion, and disappeared from sight. And now they're back. It looks like they have altered their lineup a bit, but still the same smoke-and-mirrors game to me. I just hope no one's taking this con job seriously.
      MrWhopee
      • 2 Years Ago
      When an established car company that already had fans, factories, dealerships, distribution network, even an advanced new car platform failed (Saab), do we really expect this to be able to get off the ground? The problem is that they're at the absolute ground level (basement, even), with no vehicle platforms, no factories, no dealer network, no distribution networks for cars or parts, all they have is a website, really. I think it's a bridge too far, and I'm sure any potential "investors" apart for perhaps recent lottery winners dreaming of his/her own car company, would realize this also.
        You guy
        • 2 Years Ago
        @MrWhopee
        Maybe they should buy some of Saab's liquidated assets. Could help.
      Chris
      • 2 Years Ago
      I wish it was the a restart of the old company, but this will never get anywhere. My first car was a Studebaker. 1962 Lark S two door. I loved the car until midwestern rust ate it beyond repair. No fender liners back then you know.
      dukeisduke
      • 2 Years Ago
      Say what?
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