Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of Chrysler's marketing efforts. But according to The Wall Street Journal, the Auburn Hills automaker isn't looking to return to The Big Game with Marshall Mathers – it's going with veteran actor Clint Eastwood.
According to the WSJ, Eastwood will feature in an expansive two-minute long ad and the action will likely center on the actor "giving the country a pep talk." While seemingly every other automaker has already spilled the beans on their Super Bowl marketing efforts, the Pentastar is playing its hand close to the vest, with the WSJ unable to get Chrysler to comment on the story.