Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of Chrysler's marketing efforts. But according to The Wall Street Journal, the Auburn Hills automaker isn't looking to return to The Big Game with Marshall Mathers – it's going with veteran actor Clint Eastwood.

According to the WSJ, Eastwood will feature in an expansive two-minute long ad and the action will likely center on the actor "giving the country a pep talk." While seemingly every other automaker has already spilled the beans on their Super Bowl marketing efforts, the Pentastar is playing its hand close to the vest, with the WSJ unable to get Chrysler to comment on the story.

Click past the jump for a quick refresher on Chrysler's Super Bowl ad with Eminem from 2011.


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  • 32 Comments
      Bill
      • 3 Years Ago
      I can see it now. Clint is pulled over one night by the local law for perhaps going too fast. As the officer asks for his license and registration asking Clint if he knows how fast he was going, Clint replies "Well, to tell you the truth, in all this excitement, I've kinda lost track myself. But being as this is a Charger SRT 8, one of the most powerful 4 door sedans in the USA, and would blow past your police vehicle (cut to a decrepit Ford Crown Victoria) any day of the week that you want to try to keep up with me, you've got to ask yourself one question: 'Do I feel lucky?' Well, do ya, Officer"? Fade out as the Charger lays rubber for 40 feet; the red tail lights fade away and we see Clint standing alone in the road standing by the now abandoned cop car.
      KaiserWilhelm
      • 3 Years Ago
      "In Korea we used to stack gooks like you 5 feet high...use you as sandbags" I loved Gran Torino.
      Classic_Engr
      • 3 Years Ago
      Clint is awesome. I actually met him once. He was stepping backwards and bumped into me. He turned around and looked straight at me with those icy cold blue eyes. Eighty-plus years old and he can still intimidate a rabid pit bull. I apologized. "I was in the way," I said. He dropped his stare, smiled and sighed quietly, "No, No, you weren't in the way. It was me. I'm always in the way."
        Elmo
        • 3 Years Ago
        @Classic_Engr
        He's such a different extreme to the people he's played in his movies. That's why I've always loved him. He's a genuinely nice guy, but he can play such an intimidating figure in his movies. My favorite movie has to be Heartbreak Ridge.
          • 3 Years Ago
          @Elmo
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          • 3 Years Ago
          @Elmo
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          Julius
          • 3 Years Ago
          @Elmo
          @ sixpack... Actually, the line (and motto) is "Improvise, adapt, overcome"...
      tony36619
      • 3 Years Ago
      Pep talk with a shotgun? one work describe his technique: EFFECTIVE.
      timber
      • 3 Years Ago
      Gran Torino... great movie. Loved it. Nice looking car too.
      mchlrus1
      • 3 Years Ago
      Ah Gran Torino, one of my favorite movies. Clint reminded me of my grandfather very much in that movie. If you haven't watched it, watch it.
        Elmo
        • 3 Years Ago
        @mchlrus1
        I never really knew my grandfather, but according to my dad, that's exactly the way he was lol.
      • 3 Years Ago
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      StephenT
      • 3 Years Ago
      Hopefully this will be good because Clint is right up there with John Wayne as my favorite actors. Kind of like a 1 and a 1A. Can't go wrong with either.
      RussellJ
      • 3 Years Ago
      This ad will be a winner...
      Adam Tomczynski
      • 3 Years Ago
      I dig the scene where he grabs and loads the rifle. Awesome movie, I love Clint.
      LUSTSTANG S-197
      • 3 Years Ago
      Is he going to point a shotgun as somebody and say "Gitt off my lawn"!!? I am a bit surprised Ford did not ask for his services, seeing as he made a movie titled 'Gran Torino'. The film was set in Detroit, its main character was a former Ford employee, and his prized possession was a mint, 73' Ford Gran Torino. With that in mind, does anyone else find it ironic that Clint Eastwood will be appearing in a Chrysler ad? I look forward to seeing it nonetheless.
      Basil Exposition
      • 3 Years Ago
      Eastwood is such a badass. The perfect man to "give the country a pep talk." I am certain the ad will be a hit, they would have to try pretty hard to screw this one up. I have never even been to Detroit and watching it now, last year's ad still gives me chills.
        • 3 Years Ago
        @Basil Exposition
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