The on-again, off-again Volkswagen BlueSport roadster is, well, on again according to EVO Magazine. The publication reportedly spoke with Uli Hackenberg, head of engineering with Volkswagen, who said the company's dealers are mistaken when they say there won't be a market for a vehicle like the BlueSport. Hakenberg said that the rise of hardware like the Toyota GT 86 and Subaru BRZ, alongside the upcoming next-generation Mazda MX-5 suggests buyers are once again willing to put down cash on an entry-level sports car. Throw in the fact that the dollar is regaining strength and European vehicles start to look even more competitive in the Land of the Free. Despite this, recent reports have indicated that the BlueSport's planned sibling at Porsche has been delayed, and its other planned sibling, the Audi R4, is understood to have been canceled back in May.

As a result, Volkswagen is reportedly going to ask its dealers to once again gauge demand for a mid-engine convertible. The roadster will need to see sales estimates of at least 50,000 units worldwide in order to get the go-ahead from corporate. Even if that happens, it will likely be a good three years before we see the production model touch down. Maestro, cue up the sad trombone if you would be so kind.


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  • 40 Comments
      Matt
      • 2 Years Ago
      I mean, seriously guys (and, by "guys" I mean automakers), it's not a hard formula: RWD + Light Weight + Balance + Acceptable Power = Success 800 hp rocket ships are great 'n everything, but for the rest of us that can only afford one car, we just want something rewarding to drive. I don't need to beat a Lambo on my drive to work, but I sure would love to have a fun commute. Build this car for Americans, please.
      Lachmund
      • 2 Years Ago
      according to my (german) infos only the porsche is on hold...the bluesport as well as R4/5 are still in development...f*** yeah!
      Clark
      • 2 Years Ago
      Keep it lightweight, bare-bones and inexpensive and it will sell.
      AnthonyL
      • 2 Years Ago
      So this could be the 4 cylinder sub-boxster that Porsche originally wanted? Given that it is a VW (read cheaper than audi) and has the potential to be awesome, it could really eat up TT sales.
      Siafa Alvin
      • 2 Years Ago
      I hope it's on - though I'd prefer to see it in a Porsche 356 'guise. Either way, looks like a fun machine to cruise around in, dunno why they think it wouldn't be profitable.
      purplewonagain
      • 2 Years Ago
      50,000? Good luck. Great looking package. But consider that the MR2 Spyder sold 26k units (in the US)....over 6 years. If they need to move 50k/year to make a business case, not gonna happen.
      • 2 Years Ago
      [blocked]
      oRenj9
      • 2 Years Ago
      There is no reasonable way this car will ever sell 50,000 units per year world wide. Most sports cars sell a small fraction of that. The Miata has outlasted most other two door convertibles because Mazda is okay with selling 10k-20k units a year world wide. Based on the Eos sales the most realistic estimate would be 2k-5k units a year in the US. (which, for VW, is a lot). Plus, "sports car" is not a term that comes to mind when you hear VW.
      TopDown
      • 2 Years Ago
      Started "life" as a diesel plan--that would put in in a unique niche, sporty car that gets really good mileage.
      TopDown
      • 2 Years Ago
      Started "life" as a diesel plan--that would put in in a unique niche, sporty car that gets really good mileage.
      SLOTURBO
      • 2 Years Ago
      If VW builds it, they need to be price sensitive. The FR-S / BRZ is priced below 30k. If VW can get close to that price, then it will sell. If it gets priced at 40-45k, not many will be sold.
        Brandon Allen
        • 2 Years Ago
        @SLOTURBO
        That's simple supply and demand for you really. Sell more at a lower price, sell less at a higher price. The BRZ/FR-S is a miata fighter looking to capture really budget-minded enthusiasts. Unless they really bring a turbo version of it, the straight-line acceleration and speed of the BRZ/FR-S will almost certainly keep it from being a close competitor of this VW. 6.1 to 60 is GTI territory. Given the success of the GTI, I would imagine this car might be the new expanded VW group's sub-boxer model probably putting it at a calculated 5-5.5 second 0-60. Just shy of a base model Porsche Boxter and just a bit quicker than the GTI/R32/Golf-R making it a perfect German market-engineered sports car. I'd also expect it to cost around 38-40k, between the Golf-R and Porsche Boxter. It originally got 'canned' because porsche had a sub-boxter model coming. I wouldn't be surprised if VW and Porche are using this car for both brands now.
      larshafner
      • 2 Years Ago
      VW would be stupid to not build this thing. Forget the EOS, this is midengined and miles better!
        nickms3
        • 2 Years Ago
        @larshafner
        Whoever voted down this guys comment is a complete and total idiot.
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