Time for some good news/bad news (maybe) from Fisker Automotive.

First, the good news. The company announced today that it will soon be selling the luxury plug-in hybrid in Canada, starting with retail locations in Toronto, Calgary and Vancouver. Fisker is working with the big Canadian auto dealer the Dilawri Group as well as Fields Automotive Group to sell the PHEV in Canada. More stores should be coming, since Fisker said in a statement that it will "expand its presence in Canada as it ramps up Karma production."

Speaking of that production, here's the possible bad news. In Auto News is reporting (but doesn't actually source) that Fisker is dropping the number of Karmas it expects to sell in 2012 down to 10,000. Way back when, (i.e., November 2011) the company was still confident it would make 15,000 Karmas in 2012. But then sales were delayed – and we know that production is not the same as sales – so there's reason to be skeptical that lofty sales targets for the $100,000+ Karma will be met. We've contacted Fisker for a comment on this possible decrease, but have not yet heard back. If they respond, we'll let you know.

UPDATE: Roger Ormisher, Fisker's senior director of global corporate communications & PR, wrote to AutoblogGreen:

There has been so much confusion over our sales targets in the media (15,000 was the figure for full global production and sales of all 3 Karma derivatives – sedan, Surf Wagon and Sunset convertible) that we have now moved away from quoting projections.

This is a new car from a new brand in a unique market segment. Therefore, we are not making any predictions on sales figures. We are a new car company, learning as we go and opening up new markets consistently – and one thing that we have learned is that making annual sales projections when you bring a car such as the Karma to the market is unhelpful
!

Show full PR text
FISKER EXPANDS REACH INTO CANADA

ID: 622 | 02.02.2012

ANAHEIM, CA – February 2, 2012 – Fisker Automotive has added Canada to the list of countries in which the Fisker Karma, the world's first true Electric Vehicle with extended range (EVer™), is available.

As its initial entrée into the Canadian market, Fisker Automotive (www.fiskerautomotive.com) has partnered with established retailers to bring its uncompromised responsible luxury cars to locations in Toronto, Calgary and Vancouver.

In Toronto and Calgary Fisker has partnered with the Dilawri Group, Canada's largest auto dealer group. In addition to Fisker of Calgary, the Dilawri Group will be placing a unique Fisker retail location, Fisker of Toronto, at the Shops at Don Mills, Toronto's first open air mall.

Fisker's partner in Vancouver is the Fields Automotive Group, a family owned company established in 1971. Fisker of Vancouver adds to the Group's 29 other North American locations.

Individual retailer website, location and contact information can be found by clicking on 'Find a Retailer' at www.fiskerautomotive.com

"Both Dilawri and Fields have the premium brand experience we want, and that the customers expect,in launching a new luxury brand specializing in uncompromised responsible luxury," said Matt Malfitano, Director of North American Market Operations at Fisker.

Fisker will expand its presence in Canada as it ramps up Karma production and develops more clean running, fuel efficient premium luxury vehicle models.

The Canadian government envisions 500,000 plug-in vehicles on the road by 2018. To help this goal along, the provinces of Ontario, British Columbia, and Quebec all offer purchase incentives that range in value from 5,000 to 8,500 CAD. Additionally, Ontario offers unrestricted high-occupancy vehicle (HOV) lane access to plug-in cars, and Quebec will reimburse half the cost of charging stations for plug-in vehicle owners.

ABOUT FISKER AUTOMOTIVE, INC.
Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxury. The company is designing and developing the world's first line of premium electric plug-in hybrids representing the company's firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma Sedan, please go to http://fiskerautomotive.com.


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    • 1 Second Ago
  • 55 Comments
      JeremyD
      • 3 Years Ago
      Meh... the Karma is a nice looking car, but its not green or efficient at all, and it old news. Im looking forward to some updates on project NINA!
      Spec
      • 3 Years Ago
      I wouldn't call Petersen ignorant. He certainly has a grasp of the technology. But he is deceptive and borderline fraudulent. He spins crazy sophistry to support whatever is his current investment. He spews a combination of cherry-picked misinformation and misleading argument. For a long time he kept spewing that automotive Li-Ions cost $1200/KWH when the reality behind the scenes was that the price was down to less than $500/KWH (and is lower now). And a misleading argument he spewed was that batteries would reduce more CO2 emissions per battery if we used them in hybrids instead of EVs. Uh . . . so what? Why not just build more batteries . . . there is no limited number of them. The "per battery" was a completely pointless metric but was created simply to support his bogus position.
      Classic_Engr
      • 3 Years Ago
      That's OK, a little reality brings levity with it. I hope they sell all 10k and keep their noses to the grindstone with that Nina. I can't wait to see it. I bet it won't be ugly. Sure, $100k seems expensive, but I work in a segment of our market that caters to people with substantial play money, and they have more money now than ever. And they are just itching to spend it on something new. There's still a chance that Fisker got their time right economically, even if it was just luck. Oh, and the people who are pissed about the gov't loans need to realize that both the big oil and natural gas industries start-ups had help from massive amounts of gov't cash. An they continue to receive subsidies. Let it rest.
      marcopolo
      • 3 Years Ago
      @PR, ABG is an open forum. Everyone is entitled to express their opinion. EV's or any alternate technology is not a closed club, with self-appointed grand inquisitor to weed out the heretic's. Lead by example, buy or build an EV ! Each EV (EREV) driver is the best positive advertising. Confusing, a consumer technology with party political dogma, only serves to limit the market. (or do just want to feel 'special') ! In fact, since most fleet sales decisions tend to be determined by conservative voting executives, identifying EV's with leftist political dogma, is really counter-productive to EV acceptance. Perhaps if you owned an EV, you might have been able to channel that energy into positive word of mouth recommendations.
      JakeY
      • 3 Years Ago
      Well the Karma is less cramped and has more cargo space. A lot of people can't fit comfortably in the Roadster (which limits its market greatly, even for people who want an EV sports car). Ingress and egress isn't exactly easy either. But I also doubt Fisker can sell 10k Karmas. That's approaching first year Model S sales, and the S starts much cheaper. I say they'll be doing very well even if they sell 5k per year. I don't know whose idea was to set a 15k initial target.
      DaveMart
      • 3 Years Ago
      @Jeremy: If you are getting 50% of the money from the Government, that is a lot of leverage for your investment dollar. I suppose I should have qualified my remarks, but the difficulty funding the project in the absence of Government support is plain.
      Rotation
      • 3 Years Ago
      Dave D: The EPA considers it a subcompact car due to the tiny size inside. http://www.autoblog.com/2011/10/27/epa-says-fisker-karma-is-a-2-5-ton-subcompact/ So it's not just you.
      JakeY
      • 3 Years Ago
      @Spec John's flop is pretty funny given he pretty much said batteries like A123 is making for plug-ins don't make any sense at all (based on his undying $/gallon of gas saved criteria). I guess he has to walk back from that now.
      marcopolo
      • 3 Years Ago
      PR. In the words of a more famous leftist,: " I know you're set for fightin' but, what are you fighting for.......'' You would do well to ponder the negative effect of your own overly aggressive behaviour! Your attitude has little to do with the defence of EV technology, but a lot about promoting your own political agenda, and venting you own spleen. Do you really imagine that a lot of highly politicised name calling and abuse, persuades anyone to be attracted to the benefits of EV's? Or simply confuses the issues by associating a transport technology with political dogma? You want to promote your political agenda, that's your democratic right! Just don't hijack and harm EV technology acceptance as a means to your own political ends! If you genuinely want to promote EV technology, learn from the other genuine EV supporters on this forum, buy or build an EV, lead by example! Right now any, EV sceptic can say to you, " EV's ? Really? What do you drive ? Oh, well, why should I listen to you? Practise what you preach!" Be like EV superhero, and other early adopters, buy or build your own! I convert EV sceptics without needing to resort to abuse. I simply lend my EV (s) for a test drive! That's enough to persuade even the most ardent critic, that EV's have some virtue. Hopefully, from there a positive discussion develops. Political beliefs don't enter into the equation. I promote any genuine make of EV. I don't care if the buyer (renter) is a member of the communist politburo, or Patron of the John Birch Society, as long as he drives (or rents) an EV, he's OK by me! In the US you are fortunate to be able to buy a number of EV's. Although Vectrix failed, John and the team at Current Motors will sell you a very affordable US built EV motor-scooter. ( tell the guys you argue with me, and they'll give you a discount!! :) I'm sure EVsuperhero's fellow enthusiast's, will sell you a finished conversion at very a reasonable price (giving you a hobby as well). Leaf, iMev, Volt , Ford, all have vehicles you can buy, with a substantial incentive from the US government ! (Unavailable where I live) If you want to go upmarket, you could buy a used Tesla Roadster, a new Fisker-Karma, LEVRR, or other models. Just forget the politics, and get involved in the technology!
      EVnerdGene
      • 3 Years Ago
      Frisker Karma target market - the Jaguar/Aston Martin jetsetters; with Lexus type luxury, 4-door Bimmer sports sedan accommodations, with Chebbie economy engine, and a part-time green-weinie EV like the Leaf. If they'd add a lift-gate to the rear, they coulda picked up the truck lovers also. Nina? Basically the same car, but a little smaller, a more expensive engine, and at half the price ? Now I get why the DOE invested in these cars.
        marcopolo
        • 3 Years Ago
        @EVnerdGene
        @EVnerdGene So, I take it that you won't be attending the lavish, celebrity studded, champagne launch in your city? :)
          EVnerdGene
          • 3 Years Ago
          @marcopolo
          Bummed. Can't figure why they didn't invite me.
      harlanx6
      • 3 Years Ago
      Guess again! LOL.
      • 3 Years Ago
      99% of these comments are from people who dont have a clue I worked at Fisker since the beginning 2009 March then got laid off Feb 2012 even the Fisker PR dude doesnt know. There was no Surf when the projection of 15K came out only a sunset and karma it was 7500 the first yr and 15,000 there after. who cares anyway. The point is it's all bull those who speak of Fiskers behalf lie and those who bash Fisker dont know. They dont know the details of the loan or what Fisker actually received they dont know the projections of Sales it's all smoke and mirrors and peopple speaking on a topic they know nothing about Bashers and New PR dudes included. the Delorean comment was cool but I dont believe Henrick is a coke head
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