Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet is jumping in with a whole new spot for the Volt. The General Motors plug-in hybrid has been struggling to make sales headway for a number of reasons, including a now-closed government investigation into the vehicle's safety. With negative press at its peak in January, Volt sales took a nosedive last month – GM managed to move a paltry 603 units. With some Chevy dealers refusing their allocations, the automaker is understandably keen to put the spurs to Volt sales. This Super Bowl ad features a host of very curious aliens attempting to comprehend the science behind the propulsion system in the Chevrolet Volt.

It would seem GM believes buyers are being scared off from the Volt because they simply don't understand the mechanicals in the plug-in hybrid. If that's the case, this new commercial should help clear up any mysteries surrounding the vehicle. Hit the jump to see E.T. in action for yourself.



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    • 1 Second Ago
  • 94 Comments
      carboy55
      • 2 Years Ago
      No wonder GM stays broke. Advertising a vehicle that sells 500 a month and earns little profit at Super Bowl rates. You can't fix arrogant. I can hear taxpayers from Florida to Washington complaining about their funding of this silly ad for a vapoware hybrid.
      scocrmch
      • 2 Years Ago
      stupid commercial, stupid car
      Basil Exposition
      • 2 Years Ago
      Ok that was hilarious. First because they are subtly poking fun at the numbskulls that can't understand/comprehend what the Volt is (there are plenty of these in the autoblog comments section) and second, the reaction to the wife is hilarious.
        jhott66
        • 2 Years Ago
        @Basil Exposition
        So. Please tell us how the Volt works and how it is different from a Prius? What justifies the nearly $15,000 price premium?
          Basil Exposition
          • 2 Years Ago
          @jhott66
          I don't have time to summarize the wealth of knowledge available at your fingertips, but I'll leave you with this: You can reasonably commute with a Volt daily for one year without using a drop of gas. You cannot commute one day in a Prius without using gas. Whether that and the too-many-to-count other differences justify a $15k price premium, well, that's a personal decision everyone will have to make on their own.
          axiomatik
          • 2 Years Ago
          @jhott66
          hmm, well first off, the Volt's battery has 12 times the energy capacity of the Prius'. It uses more expensive Li-ion chemistry compared to the Prius' NiMH. The electric motors are significantly larger than in the Prius. And, in normal driving, you can drive completely gas-free. Something the Prius can not do.
          jhott66
          • 2 Years Ago
          @jhott66
          Shiftright, That is precisely the response I expected.....
        carboy55
        • 2 Years Ago
        @Basil Exposition
        Are all the girls in GM marketing department this arrogant?
      404 not found
      • 2 Years Ago
      That was pretty lame, even if for a non-Superbowl spot.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
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        Michelle
        • 2 Years Ago
        Phillip, This is Rob Peterson from the Chevrolet Volt team. Not sure where you are getting your information, but you are incorrect on all three accounts. The Volt was conceived by Bob Lutz and Jon Lauckner in Detroit early in 2006. The vehicle was completely developed in the United States - from battery testing, vehicle engineering, propulsion integration and design. The battery pack consists of 160 unique part numbers - the cell manufactured by LG Chem being one of them - 152 of which are engineered by GM. The battery pack itself is assembled in Brownstown, Michigan. You may want to check your facts before making rogue statements in the future. Thanks Rob
      user164
      • 2 Years Ago
      OK. I give. This car is a lost cause. It has become a punching bag on so many fronts. I don't even know how much the fire "problems" are even hurting it. If it were 10 grand cheaper, it probably would be OK. However at ~$32K, it is just too much. It is battling on so many fronts: -Too expensive at $40K, or even the tax adjusted $32K -It has become the symbol of "Obama's Government Motors" for better or worse -It's fuel mileage, while excellent, was mis-handled, and overstated -Does it not still lose money, even when sold at $40K? I think it might be time to scrap the Volt. Fold the technology into a special version of the Cruze or Malibu and move on. It's good technology that is too expensive and it has become a political pawn.
        dukeisduke
        • 2 Years Ago
        @user164
        Sadly, I agree. I think the Volt a neat car, but it's priced too high (even if they are still losing money on them), and I'm afraid it's mortally wounded, reputation-wise. According to The Detroit News, Chevy sold just 603 Volts in January.
        user164
        • 2 Years Ago
        @user164
        Grrr... it's fuel mileage "rating". Forgot that one word.
      nsxrules
      • 2 Years Ago
      It's funny that GM is blaming the fire investigation for the poor sales of the Volt. The Volt has been selling at a painfully slow rate from the beginning. First they blamed supply (even though there were hundreds of unsold Volts collecting dust across the nation) now they are blaming the fires the NHTSA and the Obama administration tried to hide (like Fast and Furious....) The car doesn't sell because it's a ~$20K car selling for $40K, simple.
        jhott66
        • 2 Years Ago
        @nsxrules
        That is the culture at GM. " Not our fault. Gotta find somebody else to blame."
      Jobu
      • 2 Years Ago
      OK- So YES Obama is a buffoon- WE GET IT. That said: The Volt was under development long before the jacktards in Washington peddled them into their version of bankruptcy, and is in fact, the Volt is a great engineering achievement a little bit ahead of it's time The commercial is terrific and will make the top five in Monday's 'Best Commercial' lists everywhere (book it). The aliens going bonkers over a completely ordinary woman is brilliant!
      • 2 Years Ago
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        mchlrus1
        • 2 Years Ago
        That was the second worst conversion/ stat I've ever read.
          • 2 Years Ago
          @mchlrus1
          [blocked]
          carboy55
          • 2 Years Ago
          @mchlrus1
          You haven't followed Sea Urchin's trail of doo, apparently. there's more where that came from.
      350Zed
      • 2 Years Ago
      I guess they thought it was too soon to use firemen...
      Sukairain
      • 2 Years Ago
      That's the NHTSA agents looking for the cause of fire..... apparently they couldn't figure out who started the fire. "We didn't start the fire, it was always burning since the wheels were turining...."
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