• Feb 1, 2012
So by "anywhere," Cherry means to say "anywhere in San Francisco," but beyond that little geographic limitation, this new service seems like a hassle-free way to get your car washed.

You sign up through the Cherry website, then schedule and geo-locate your car, either on the site or through its iPhone app. Within about 15-20 minutes, someone shows up at your car, wherever it happens to be parked. They wash it and leave. Your payment is processed through the app, so you need not be present, or even meet the person cleaning your car.

Cherry says it vets its car washers and trains them to use its environmentally friendly cleaning products, which allow for washing as many as six cars with just three gallons of water. We haven't seen the process ourselves, and frankly, it sounds too amazing to be true. But Cherry told us that it wouldn't be a viable business were it not for the reduced-water cleaning method, which is apparently popular on the West Coast, where car washing bans are becoming more common.

The other key to Cherry's business model is that California's terrible job market has created an eager pool of applicants looking to score a car washing gig. With unemployment rates topping nine percent in 13 states, Cherry's plans to expand outside of the Bay Area may just succeed.


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  • 26 Comments
      Timothy Tibbetts
      • 2 Years Ago
      Sounds like a great idea although I am concerned how 3 gallons will affect my clearcoat. If the car is dirty, washing the loose grime off first is much easier on the clearcoat. Rubbing dust and dirt into the clearcoat is like rubbing sandpaper on your car. Will be curious to see how this works because if it does, I might try it in my area since Florida also has water limits. Sounds like a Shark Tank idea to me!
      poopoohead100
      • 2 Years Ago
      Sounds like they use something like Optimum No Rinse. It's amazing stuff, but for $30, you can buy enough ONR for like 60 washes.
      Xedicon
      • 2 Years Ago
      I'd never want some random stranger all over my rides, using who knows how dirty of a sponge with dirty water and sand caked towels. One of them has House of Kolor paint, completely custom mix - yeah don't think so. Hell even I'm afraid to get near it sometimes, lol! People who care enough to want their cars clean to the point of scheduling a car wash would do it themselves anyways, and everybody else doesn't care about their car enough to wash it in the first place.
        David MacKinnon
        • 2 Years Ago
        @Xedicon
        Funny!!! Agreed in all counts!
        Bernard
        • 1 Year Ago
        @Xedicon
        I care about my car and I drive it to the Touchless Car Wash. They do a great job. Although I like Mr Wash in Silver Spring MD even better. Everyone there cares about their car. Now these people, I don't know about. The whole 3 gallons things makes me supicious of what they are skimping on. Regardless, I'm very picky about where I take my car. I only use one of those two chains and I don't even trust every location of those chains.
      Seph
      • 2 Years Ago
      $29 for a car wash? Is a happy ending involved for that price?
      War Llama
      • 2 Years Ago
      Waterless washes are becoming more popular, but I wince at the thought of someone doing that to my car. I guess I'm just old fashioned.
      theblackemblem
      • 2 Years Ago
      So if I decided to delete the app on my iPhone, does this mean I lost my cherry?
      GreaseMonkeySRT
      • 2 Years Ago
      No one else touches my vehicles unless warranty work is involved.
      nproblus
      • 2 Years Ago
      How can a company have a business that washes cars on public property legally? Most cities have eliminated high school fund raising washes, and this is no different. Doesn't matter if they use only a gallon of water. It is going somewhere. And that is down the storm drain. I don't think you can run a business model like this anywhere in the country and yet these guys are trying to make it sound cool because they have tied it in with an iphone. There is nothing green about even a cup of car wash crap going into the storm drain. I see on yelp someone copied their legal stuff from their app..The company says in their bold fine print they aren't a car awsh company, and they are not going to be a car wash company. They merely set up the app user with a 3rd party who does the cleaning..something like that. And they are not liable for the guy who washes your car. Buyer beware. Can these people get away with this type of NON-GREEN business? What is green about anything going down a storm drain? In almost every city, that storm drain feeds to a creek or river or lake. This is the most rediculous business model and most anti-green model I have ever seen. Someone want to educate me otherwise? Please, if anyone knows if they actually were given a permit or license to do this, I want to know. I would be blown away, as it goes against everything I have ever thought I knew about business, laws against pollution, and having a business on public property. It's a joke.
      zee
      • 2 Years Ago
      comScore is proud of its partnership with Trees for the Future, and the 3 Million trees (link to http://blog.comscore.com/2012/04/comscore_plants_3_millionth_tree_as_part_of_trees.html) that have been planted as a result of this partnership so far. Since 1988, Trees for the Future has helped thousands of communities in Central America, Africa, and Asia improve their livelihoods by restoring degraded lands to sustainable productivity. The program is also active in the U.S., educating students and communities about global issues, the environment, and energy efficiency. This partnership is a great example of how business and environmental interests can overlap and create value for the broader global community.
      Agilis
      • 2 Years Ago
      The car wash I go to regularly where the car is hand washed with the materials I supply is the only place that washes my car. And that is only during the Winter because the outside water is shut off.
      • 2 Years Ago
      [blocked]
      Ryan
      • 2 Years Ago
      Nobody washes my cars but me, even if that means I don't get to it as soon as I want to and it gets a little bit dirtier than I'd like. All that says to me is inviting someone to put scratches in my clearcoat. And how will the door jambs, weatherstripping, and trunk gutters be washed if the car isn't unlocked? Maybe this is wonderful for the person who just doesn't care about their car's finish, but then again, why are they spending $29 to have it done then? Yeah, sorry, not for me. (Not that I'm in the Bay area, I'm not.)
        scriber72
        • 2 Years Ago
        @Ryan
        Wash and wax detailer has changed my life for keeping the exterior decent in between when I have time to do a full wash. Detailer + a few microfiber cloths + 15 minutes = reduced dirty car anxiety.
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