We'll be the first to admit we weren't overly taken with the Super Bowl commercial Honda worked up featuring Matthew Broderick. The company has a long history of genuinely great advertising, and while the countless Ferris Bueller's Day Off references were clever, the ad didn't really come close to the cleverness found in the movie that inspired it. Fortunately, the company has just released a new spot chock full of... that certain something. The clip follows a spark of innovation from inception to realization as the new European Honda Civic hatchback. As usual, the commercial is well shot and narrated by none other than Garrison Keillor, a staple of Honda's British ads.

Look closely and you'll even see a shout-out to Honda's famous "The Cog" Rube Goldberg spot of a few years ago, as well. You can follow the trials and tribulations of Honda's little spark in the commercial after the jump.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Cars for Sale Near You

    Share This Photo X