General Motors has launched an advertising campaign touting the safety of the Chevrolet Volt extended-range plug-in electric vehicle, just as its CEO testified to Congress that a recent Volt fire that took place after a National Highway Traffic Safety Administration crash test would never occur under real-world circumstances, Bloomberg has reported.

GM CEO Dan Akerson (pictured) said in the campaign that he "couldn't be prouder" of the technology the company uses to produce the Volt, the wire service noted. The campaign includes full-page ads in 19 U.S. daily newspapers, including the The New York Times, as well as a television ad that will debut on News Corp's Fox News channel. GM has also released a new "normal" ad that calls the Volt "the car America had to build." You can watch the 30-second clip, which may appear in or around the Super Bowl, after the jump.

Akerson spoke Wednesday in a hearing with the Committee on Oversight and Government Reform's Subcommittee on Regulatory Affairs, Stimulus Oversight and Government Spending. Both he and NHTSA Administrator David Strickland said the car was safe and defended NHTSA's handling of the situation against accusations from some Republican members of Congress who've been critical of the Obama Administration and its relationship with GM.

NHTSA said late last week that it finished its two-month investigation into the crash test that resulted in a fire three weeks after the fact last summer, and concluded that neither the Volt nor other electric vehicles pose more of a fire risk than conventional vehicles.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 159 Comments
      • 2 Years Ago
      [blocked]
        • 2 Years Ago
        [blocked]
        rlog100
        • 2 Years Ago
        Same bureaucrats in the EPA (and CARB) will be there then that Bush let have their way back when the Volt was born. The stong connection of the Volt to Obama you depict only exists in your mind.
          • 2 Years Ago
          @rlog100
          [blocked]
          • 2 Years Ago
          @rlog100
          [blocked]
          rlog100
          • 2 Years Ago
          @rlog100
          No you're not the only one. Consensus isn't insurance against being wrong. If fact, its often the cause. Often when people are full of it with no hope of reasoning with them, there's a group think component to blame. And actually I detest the HP. But I'm not a sucker for group think coming from the other side either.
          • 2 Years Ago
          @rlog100
          [blocked]
        Julius
        • 2 Years Ago
        That's an odd statement to make, as they are already admittedly working on Volt 2.0, as well as Volt-variants: Opel Ampera's pretty much out-the-door, as well as the Holden Volt. The Cadillac ELR is in progress... and what's significant is that this car might actually do what we in America haven't been able to in a while, namely build a car for EXPORT.
        mapoftazifosho
        • 2 Years Ago
        The Volt concept was released to the public in early 2007... No one knew who Obama was in 2007...
          • 2 Years Ago
          @mapoftazifosho
          [blocked]
          Herman
          • 2 Years Ago
          @mapoftazifosho
          So Steven, can you explain Obama's reason for keeping all his records hidden from the public?
          • 2 Years Ago
          @mapoftazifosho
          [blocked]
          StevenG
          • 2 Years Ago
          @mapoftazifosho
          F#cking moronic birther
      Steve
      • 2 Years Ago
      I take Volt over Leaf and Prius (Plug-In Hybrid) any day.
        • 2 Years Ago
        @Steve
        [blocked]
          Email
          • 2 Years Ago
          StevenG, you should buy a Leaf, or a Honda Fit EV.
          StevenG
          • 2 Years Ago
          http://www.flickr.com/photos/75351759@N06/6772604031/
          • 2 Years Ago
          [blocked]
        Herman
        • 2 Years Ago
        @Steve
        Steve, why?
      • 2 Years Ago
      [blocked]
        dan1malk
        • 2 Years Ago
        Research Fail...
          • 2 Years Ago
          @dan1malk
          [blocked]
        Rar
        • 2 Years Ago
        Only gets high 30mpg? WTF? My brother in law has had his for over 6 months. His life time mpg on the car is over 300mpg.
          • 2 Years Ago
          @Rar
          [blocked]
          • 2 Years Ago
          @Rar
          [blocked]
          • 2 Years Ago
          @Rar
          [blocked]
        • 2 Years Ago
        [blocked]
          • 2 Years Ago
          [blocked]
          • 2 Years Ago
          [blocked]
      nsxrules
      • 2 Years Ago
      In before the left wing nut jobs! OOPS too late:) Sea Urchin seems to be one of the very few intellignet people posting here.....
        • 2 Years Ago
        @nsxrules
        [blocked]
      • 2 Years Ago
      [blocked]
        Synthono
        • 2 Years Ago
        Because whether or not the Volt succeeds, they need to work on the tech. Deny it all you want, but they need to develop cars that work on fuel sources that aren't gas. The Volt is their electric test bed, and as a result they need to keep development going or they'll be screwed in 10 years. Part of that development is working out how to mass produce it in the most efficient and cost-effective manner possible, requiring a vehicle to be on sale.
          • 2 Years Ago
          @Synthono
          [blocked]
          Julius
          • 2 Years Ago
          @Synthono
          @ Twitter: "No new technology in the Volt. It's just a Prius with a bigger battery pack." If that's truly the case, then why hasn't Toyota sued GM for stealing the technology, like Apple's suing Samsung (and HTC, and Google...)
          • 2 Years Ago
          @Synthono
          [blocked]
        mapoftazifosho
        • 2 Years Ago
        Bentley only sold 2000 cars in the US...no one wants to buy em...scrap em...failure!
          • 2 Years Ago
          @mapoftazifosho
          [blocked]
          • 2 Years Ago
          @mapoftazifosho
          [blocked]
          • 2 Years Ago
          @mapoftazifosho
          [blocked]
      delsolo1
      • 2 Years Ago
      Just the picture of CONgressman Issa almost motivates me to buy a Volt and GM is wasting money by advertising on Fox News.
      Sukairain
      • 2 Years Ago
      The ad looks depressing and almost desperate. I think the days where people would believe GM = USA is long over. They need to make a more positive and cheerful commercial. Perhaps take notes from Prius commercials over the decade.
        RedHoodJT
        • 2 Years Ago
        @Sukairain
        Since when have people believed in GM?
        spy4
        • 2 Years Ago
        @Sukairain
        Totally agree. GM looks very desperate in this ad. Plus, all those brokendown neighborhoods they are filing in, they people cant afford a forty thousand dollar car.
      RedHoodJT
      • 2 Years Ago
      Yup. I smell "DESPERATE". Hope is GONE.
        • 2 Years Ago
        @RedHoodJT
        [blocked]
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
        Julius
        • 2 Years Ago
        "Vold will most likely be history"... I doubt that, unless those models have similar range/performance characteristics as the Volt. The new Fusion plug-in hasn't had released battery details, and only hint at "better than 100 MPGe" rating on electric. And the Accord/Prius plug-ins don't top 20 miles in all-electric mode (both are rated at around 15). And as it stands, the Prius plug-in doesn't cost significantly cheaper than the Volt (up-level version is $39,525 - and in comparison to Ford's claim, only lists ~87 MPGe).
        StevenG
        • 2 Years Ago
        http://www.flickr.com/photos/75351759@N06/6772604031/
        spy4
        • 2 Years Ago
        I'd buy the Prius, great reliability, plus it gets good gas mileage all the time.
          • 2 Years Ago
          @spy4
          [blocked]
        • 2 Years Ago
        [blocked]
      • 2 Years Ago
      [blocked]
        Big Squid
        • 2 Years Ago
        Fascination with butts is a liberal trademark.
          • 2 Years Ago
          @Big Squid
          [blocked]
        • 2 Years Ago
        [blocked]
      bman78
      • 2 Years Ago
      nissan sold 9,693 leafs in 2011 chevy sold 7,671 volts in 2011 the toyota sold 5,600 pruis in 2000 when it first came to the usa putting that into perspective i would say that volt and leaf where big successes. The one fact that many of you forgot is that the leaf and the volt drew in more customers to the dealerships then normal. many people bought nissan sentras and chevy cruzes who came in looking for an EV car.
        Herman
        • 2 Years Ago
        @bman78
        bman78, not a very accurate summation. The Prius was a global introduction, and Toyota sold a lot of Prius all over. The Volt is just a failure in the USA.
          spy4
          • 2 Years Ago
          @Herman
          I guess that illustrates why GM relies on Government bailout money, GM doesn't look at the world wide market hence the failure and money pit known as the volt.
          • 2 Years Ago
          @Herman
          [blocked]
    • Load More Comments