Okay, the new Ecologic environmental labels that will be coming to all new Chevy vehicles – starting with the 2013 Sonic – is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information about the environmental impact of the vehicle they may be buying. GM North America President Mark Reuss said at the show that, "Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so." This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes "more information on the audit process and environmental features for each vehicle with an Ecologic label."
What's on the labels? Information about the car from its time "before," "on" and "after" the road. This means that environmentally friendly steps that GM uses in the manufacturing process (before), steps taken to improve fuel economy (on) and information on how much of the vehicle can be recycled at the end of its life (after). You can see a detailed example of the Sonic sticker by clicking on the picture above. Since Ecologic is going to be on all Chevy models, we'll admit we're interested to see how GM finds the eco side of the Camaro ZL1.
Ecologic sticker lists environmentally important vehicle features, starting with Sonic
DETROIT – Chevrolet today announced its vehicles sold in the United States will have EcologicTM environmental labels on the windows, starting with the 2012 Chevrolet Sonic. The new label lets customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling.
Chevrolet is the first automotive brand to include a label of this kind on its vehicles. The Ecologic labels will be located on the rear driver-side window of Sonics beginning in March. It will appear on other 2013 Chevrolet vehicles later this year.
Each claim on the Chevrolet-created labels is audited by Two Tomorrows, an independent third-party sustainability agency that provides auditing and assurance services to companies for environmental initiatives.
"Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so," said General Motors North America President Mark Reuss. "Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress."
Chevrolet is focused on investing in fuel-saving technologies, using alternative energy sources, and reducing waste and emissions from its manufacturing facilities. The label communicates vehicle-specific features in the following areas:
Before the road: Environmental aspects related to vehicle manufacturing and assembly.
On the road: Fuel-saving features such as advanced engine technologies, aerodynamics, lighter weight components or low-rolling resistance tires.
After the road: How 85% by weight of the vehicle can be recycled at the end of its lifespan.
"Chevrolet's goal to invest millions in energy efficiency, renewable energy, and other lower-carbon projects to reduce U.S. emissions by up to 8 million metric tons demonstrates innovative corporate leadership," said Eileen Claussen, president of the Center for Climate and Energy Solutions (C2ES). "With this new labeling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment."
More information on the audit process and environmental features for each vehicle with an Ecologic label will be available on www.chevrolet.com/ecologic.
The Chevrolet Sonic 1.4L turbo with a six-speed manual transmission achieves an EPA-estimated 40 mpg on the highway, making it one of the most fuel-efficient small cars in America. It is the only subcompact car assembled in the United States. To learn more, visit the Chevy Sonic Facebook page.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.