At the Washington Auto Show today, Chevrolet introduced a sticker.

Okay, the new Ecologic environmental labels that will be coming to all new Chevy vehicles – starting with the 2013 Sonic – is a lot more than just an adhesive piece of paper. Last year, the EPA revamped its mileage stickers, and GM has realized that many people like more information about the environmental impact of the vehicle they may be buying. GM North America President Mark Reuss said at the show that, "Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so." This is why the information on the labels will be verified by the independent organization Two Tomorrows. The label campaign will be backed up with a website that includes "more information on the audit process and environmental features for each vehicle with an Ecologic label."

What's on the labels? Information about the car from its time "before," "on" and "after" the road. This means that environmentally friendly steps that GM uses in the manufacturing process (before), steps taken to improve fuel economy (on) and information on how much of the vehicle can be recycled at the end of its life (after). You can see a detailed example of the Sonic sticker by clicking on the picture above. Since Ecologic is going to be on all Chevy models, we'll admit we're interested to see how GM finds the eco side of the Camaro ZL1.
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Chevrolet Pioneers Auto Environmental Label
Ecologic sticker lists environmentally important vehicle features, starting with Sonic


DETROIT – Chevrolet today announced its vehicles sold in the United States will have EcologicTM environmental labels on the windows, starting with the 2012 Chevrolet Sonic. The new label lets customers see some of the environmental features of the vehicle relating to manufacturing, driving and recycling.

Chevrolet is the first automotive brand to include a label of this kind on its vehicles. The Ecologic labels will be located on the rear driver-side window of Sonics beginning in March. It will appear on other 2013 Chevrolet vehicles later this year.

Each claim on the Chevrolet-created labels is audited by Two Tomorrows, an independent third-party sustainability agency that provides auditing and assurance services to companies for environmental initiatives.

"Customers want companies to be honest and transparent about their environmental efforts and sustainability goals, and rightly so," said General Motors North America President Mark Reuss. "Putting an Ecologic label on each Chevrolet is just one more way for us to share our environmental progress."

Chevrolet is focused on investing in fuel-saving technologies, using alternative energy sources, and reducing waste and emissions from its manufacturing facilities. The label communicates vehicle-specific features in the following areas:

Before the road: Environmental aspects related to vehicle manufacturing and assembly.
On the road: Fuel-saving features such as advanced engine technologies, aerodynamics, lighter weight components or low-rolling resistance tires.
After the road: How 85% by weight of the vehicle can be recycled at the end of its lifespan.

"Chevrolet's goal to invest millions in energy efficiency, renewable energy, and other lower-carbon projects to reduce U.S. emissions by up to 8 million metric tons demonstrates innovative corporate leadership," said Eileen Claussen, president of the Center for Climate and Energy Solutions (C2ES). "With this new labeling program, Chevrolet not only gives easy access to information customers want, it again shows its commitment to the environment."

More information on the audit process and environmental features for each vehicle with an Ecologic label will be available on www.chevrolet.com/ecologic.

The Chevrolet Sonic 1.4L turbo with a six-speed manual transmission achieves an EPA-estimated 40 mpg on the highway, making it one of the most fuel-efficient small cars in America. It is the only subcompact car assembled in the United States. To learn more, visit the Chevy Sonic Facebook page.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


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    • 1 Second Ago
  • 20 Comments
      kqr
      • 2 Years Ago
      But like so much of the other nonsensical, emotional, pop culture-based crap that passes for conventional wisdom out there, the important thing is that all of the sheeple can FEEEEEEL good about it, whether it has any real meaning or not. Now let's all have a "candlelight vigil"! Yay!
      Big Squid
      • 2 Years Ago
      Yet more evidence that GM's business plan amounts to nothing more than "Buy Better Publicity!"
      noahbalboa
      • 2 Years Ago
      I agree with everyone here. I dont care if GM is dumping tons of trash and waste, creating uninhabitable zones around them. I dont care if the car cannot be easily recycled. Let it rot in a local heap yard, I say! I want my community to look like a slum, as long as the car is the right price, that is all that matters to me. Water tables, raw resource conservation, and clean air be damned!
      Cruising
      • 2 Years Ago
      "ecologic" sounds like some technology that should be built into the car like the Mazda "skyactiv" not some window sticker.
      rex
      • 2 Years Ago
      There is no such thing as clean energy: natural gas, oil, sun, electric, wind etc...but the green HICKS keep pushing such and government motors falls to new low to reach the greens...as said before uninformed to the uninformed...time for people to read and think on their own rather than just drink in the news they see/hear...
      hp
      • 2 Years Ago
      Dumb idea. When I last sold cars, there was already a Monroney and a "global warming" score sticker or something... (former required by law, latter... I'm not sure). Now there's going to be ANOTHER one? You are putting a person behind the wheel in a small car they may have never driven before and obstructing a lot of their vision.
        hp
        • 2 Years Ago
        @hp
        I'll also add, probably... 95% of the people who test drive and buy cars only look at the existing stickers for one purpose: price. What makes GM think people are going to STAND there and read sentence after sentence?
          whofan
          • 2 Years Ago
          @hp
          Don`t have to read it. The image says it`s green. That`s enough to sway people.
      whofan
      • 2 Years Ago
      This goofy sticker will sell more cars for Chevrolet. Dumb sticker for dumb people, smart idea.
      Ocellaris
      • 2 Years Ago
      Wont be long before we see these on 18 mpg trucks as well. Then dealers can talk up all the 15 year old engine tech and how green it is.
      • 2 Years Ago
      [blocked]
      Ger
      • 2 Years Ago
      good stuff!
      Basil Exposition
      • 2 Years Ago
      Re the sticker: TL/DNR
      WetheSheeple
      • 2 Years Ago
      'After this car is recycled, you will be drinking out of it in the form of Mt. Dew cans!"
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