The Mini Roadster ad campaign is continuing the "Another Day. Another Adventure." campaign begun with the Mini Coupe. The Roadster spots, directed by Peter Berg, started with two well-dressed gents darting through the various avenues of Istanbul. It picks up with them having, somehow, nearly driven off a bridge.

At that point, Mini-type antics take over, and you can watch them in high-def in the video after the jump.






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    • 1 Second Ago
  • 10 Comments
      untitledfolder
      • 2 Years Ago
      I love my MINI. That is all.
      Lance E. Jones
      • 2 Years Ago
      All this hate for Mini. It's a niche brand. They're not expecting everyone to like every one of their offerings. The Mini Roadster is a quick, fun, handsome (IMO, more than the convertible) offering. Yes, it's FWD. Yes, the ergonomics are questionable (at least to those who do not drive them daily). But hey, at least Mini is taking some chances, which is more than anyone can say for the majority of manufacturers out there.
      Cat Zura
      • 2 Years Ago
      Yeah if the car was RWD, they'd have gotten out of that situation on the bridge. What's the point of an unpractical 2-seat FWD roadster? I don't see why anyone would buy this over a regular, less expensive (and less ugly) Cooper. Or for that matter a cheaper, lighter and better to drive RWD Mazda MX5.
        bvz
        • 2 Years Ago
        @Cat Zura
        I kinda agree. I love the "original" MINI (aka the one introduced in 2004), but I don't understand all the ugly variants it has led to. To me it seems like the MINI has kind of jumped the shark (beyond the Cooper).
      James Wiltshire
      • 2 Years Ago
      Rubbish. The second ad is a failure because the car is FWD and so even if the rear wheels touch the ground the front wheels are lefft suspended with zero traction.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      bleonard28
      • 2 Years Ago
      Since they're going with all these variations, I say "Why not an AWD model?"