Ford scraps "Drive One" ad slogan in favor of "Go Further"
Ford is expected to announce its 11th quarterly net profit on Friday, and the automaker recently announced it will begin paying a dividend for the first time in six years, according to Automotive News. The company is even within reach of an investment-grade credit rating.
When it came time to craft the company's new tag line, Ford apparently specifically looked at Nike's "Just Do It" and McDonald's "I'm Lovin' It" as inspiration. While "Drive One" is on its way out the door, the internal "One Ford" will continue to soldier on as an indicator of the company's global strategy.
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