Volkswagen has once again proven itself capable of crafting some seriously clever advertising, and with the Super Bowl quickly approaching, all eyes have turned to the automaker to see what the company has in store this year. In order to stoke even more interest, Volkswagen has released what it calls an ad for an ad in its "The Bark Side" spot. According to Automotive News, Volkswagen wanted to get fans excited about its spot for the Super Bowl and set about casting 12 dogs. The production team specifically chose the pups based on their resemblance to certain Star Wars characters instead of their vocal ability.

The clip was then shot just like a music video, both with all the dogs together and with each of them individually. The final track was crafted using a mix of archived dog barks which were then layered with new sounds from the dogs on stage. Certain barks were then pitched to catch the tune required. Hit the jump to check out the video once again, and then click on the Automotive News link to learn more about how VW's ad came to be.



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    • 1 Second Ago
  • 23 Comments
      vripper
      • 2 Years Ago
      The first one was good. They just HAD to have a follow-up. VW, you tried way too hard...and FAILED!!! Imagine all of the time, $$$ and resources spent to have this have nothing to do with VW.
        Lachmund
        • 2 Years Ago
        @vripper
        start reading....and thinking
        speedracerx808
        • 2 Years Ago
        @vripper
        This is a teaser for the Superbowl commercial. I think you missed the point. Next time RTFA.
          vripper
          • 2 Years Ago
          @speedracerx808
          Apparently, when everyone needs to RTFA, VW missed the point.
          speedracerx808
          • 2 Years Ago
          @speedracerx808
          @vripper: Then read the title of the video. Do you just mindlessly click on anything that has youtube on it? Or are you simply to lazy to understand the final message in the video that something is coming back on 2/5/12? Seriously I think the internet has made people stupider than bricks.
      Tom
      • 2 Years Ago
      That is so lame.
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
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        ML044
        • 2 Years Ago
        Although I agree that this commercial does not make you think VW per say, it does associate with its original Darth Vader Passat commercial which many people enjoyed. You need to look at this objectively and realize that this commercial is made for the general population (of which many people enjoy Star Wars) and not only for you. Without ads like these many people would not have even walked into a VW showroom or even realize that their cars have become more affordable.
        Lachmund
        • 2 Years Ago
        it is just a teaser for the original spot! damnit
      nardvark
      • 2 Years Ago
      Maybe you have to be a dog owner to appreciate it, but I thought this was great. And the tie-in of the ATAT greyhound (or is it a whippet? can't tell) halloween costume that has been floating around the internet for the last couple of months was perfect.
        Lachmund
        • 2 Years Ago
        @nardvark
        only bad thing is the original owner of bones mello (the dog you were talking about) was ripped off and never heard of this before.
      speedracerx808
      • 2 Years Ago
      To all the people who cannot RTFA, this is a teaser for the Superbowl commercial. It is not the official commercial, so it doesn't need to be about VW. So stop saying, "FAIL!!! NOTHING TO DO WITH VW!" It is merely to generate buzz for the actual one. Clearly it will be Starwars related, like last years one.
        vripper
        • 2 Years Ago
        @speedracerx808
        If it leaves us scratching our heads instead of generating a buzz, it's a failure.
          atc98092
          • 2 Years Ago
          @vripper
          But it has generated buzz. Look at the comment count on this blog alone. I've seen it on many web sites. It has done what it was intended to, which was to generate attention.
      artso06
      • 2 Years Ago
      This works because 90% of Americans are entertained by flashing lights, and lol cats. Can't hate VW for punctuating on stupidity and the need for the equivalent of an adult squishy toy. Just curious how many mindless youtube stares actually translate into VW website hits.
        Bryant Keith
        • 2 Years Ago
        @artso06
        HERP A DERP IM A TROLL
        mrpinto
        • 2 Years Ago
        @artso06
        Or maybe you could quit trolling and enjoy a neat ad. Do videos by the band OK Go offend your sensibilities also?
      Moron Biker
      • 2 Years Ago
      How Volkswagen came up with its "Bark Side" Star Wars dog ad? Because, you know, star wars is some strange thing - you can milk it forever, and thus do not have to come up with fresh ideas.... (sorry, not a fan of series)
      Robert Fahey
      • 2 Years Ago
      Ads with talking animals or babies do absolutely nothing for me.
      RB
      • 2 Years Ago
      Didn't get it???
      mrpinto
      • 2 Years Ago
      Well the haters are out in force for this one, but I thought it was kinda clever, like an OK Go video or something. Some folks just are too busy being cool to enjoy a goofy vid I guess.
      • 2 Years Ago
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