It isn't every day that BMW offers an electric vehicle, but the ActiveE is just that. The German luxury car maker is now accepting applications for 700 ActiveE "Electronauts" in the test markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego and San Francisco.

The hand-raisers will need to complete a charging station consultation with BMW Partner AeroVironment to make sure the house of the perspective lessee can handle a charger. The meeting will also serve as a teaching session to make sure the user understands the charging and maintenance of an electric vehicle.

Once the perspective lessee meets those criteria, they will be given the opportunity to lease the
4,000-pound, electrified 1 Series Coupe for 24 months at $499 per month, plus $2,250 down. Hit the jump to look over the BMW press release, and head over to BMWActivateTheFuture.com if you're interested in learning more about the ActiveE.
Show full PR text
Adventurers and Explorers Take Note: The Recruitment process for BMW's First All-Electric, High-Performance Vehicle -The BMW ActiveE-Now Open

Recruitment efforts officially get underway in seven U.S. markets to find 700 BMW "Electronauts" to join the 2012 ActiveE Field Trial, a collective mission to help define the future of mobility

Woodcliff Lake, NJ, January 20, 2012 -Beginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is available by lease only at a cost of $499 per month for 24 months with a down payment of $2,250. Electric vehicle (EV) enthusiasts interested in leasing the BMW ActiveE can begin the recruitment process at www.bmwusa.com/ActiveE. Vehicles are available on a first come, first served basis.

Calling All Electronauts.

The 700 BMW ActiveE lessees have been dubbed "Electronauts". BMW Electronauts are adventurers and explorers; they are front-runners of innovation and advocates for sustainability. Most importantly, they are key participants in the BMW ActiveE Field Trial. Beginning in early 2012 and taking place in the U.S., Europe and China, the BMW ActiveE Field Trial will include more than 1,100 BMW ActiveE vehicles, produced at BMW's plant in Leipzig, Germany. Throughout the field trial, car- and driver-generated data and anecdotal feedback from the Electronauts will be collected by BMW to deepen its knowledge about the everyday use of EVs and to provide actionable insights into electric mobility in urban environments. Once the field trial commences, information collected from the Electronauts will be made available for all EV enthusiasts and media at www.BMWActivateTheFuture.com.

In addition, the learnings from the field trial will provide direct insight into electric mobility in advance of series production of BMW's first purpose-built, mass-produced electric vehicles, the BMW i3 in 2013 and the i8 in 2014. Concepts of the i3 and i8, the first two vehicles from the new BMW i brand, made their official North American debut at the Los Angeles Auto Show on November 16 and 17, 2011.

Born Electric. Born of project i.

The introduction of the BMW ActiveE is the newest product to be born from BMW's project i. Project i is BMW Group's visionary, all-embracing approach to redefining the understanding of personal mobility through purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.

It is anticipated that by 2025 the planet will be populated by 8 billion people with over half of that population living in urban metropolitan areas. The data generated from the BMW ActiveE Field Trial will not only provide BMW with the insights necessary to intelligently develop innovative and sustainable mobility solutions tailored for the growing urban population, but also to deliver even more efficient and higher performing electric vehicles worthy of the BMW moniker.

The Recruitment Process.

After filling out the reservation form on www.bmwusa.com/ActiveE, prospective lessees. will complete a charging station consultation with BMW partner AeroVironment. The purpose of the consultation is to ensure that prospective Electronaut's homes are capable of supporting an AeroVironment charging station and participants fully understand all aspects of maintaining and charging an electric vehicle before signing a lease. Once the consultation is completed, the prospect's information will be forwarded to their selected BMW ActiveE center to finish the lease process.

For more details on the recruitment process please visit www.bmwusa.com/ActiveE.

About the BMW ActiveE

The BMW ActiveE is an electric vehicle based on a BMW 1 Series Coupe that uses the drive train and battery technology that will be used in the i3. It represents the second phase of a three-phase electric vehicle development plan that will lead to a series production electric vehicle, the BMW i3, that will launch in 2013.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 30 Comments
      Ford Future
      • 2 Years Ago
      This is a Very Interesting Car! Download the Specs: http://www.bmwusa.com/standard/content/uniquely/bmwefficientdynamics/ExploreActiveE.aspx 0-60 in 9 seconds. Real wheel drive, 50/50 weight distribution A lower center of gravity then the gas car. Torque: 250 Nm Max RPM: 12000 - It's a BMW Battery Capacity: 32 kWh Active Liquid Cooled Power to Weight Ratio: 9.76 Top Speed: 90 MPH Tires: 205/55 R16 Weight Distribution actually: 49/51 11.8 inch Disks Emitted CO2: 0 I think it will be a very interesting drive, better then gas.
      DarylMc
      • 2 Years Ago
      There is quite a good series of videos on the link in the article. BMWActivateTheFuture.com Even get to listen to ABG poster Peder.
        Peder Norby
        • 2 Years Ago
        @DarylMc
        tDarylMc, hanks for the plug, Unfortunately my wife Julie loves the ActiveE so much I am back to driving a gasser for awhile. The ActiveE is an amazing car and when we factor in her milage of 18,000 a year we will be saving about $250 a month in fuel cost replacing gasoline with our solar. The solar system is paid for (it took less than 5 years offsetting both utility and gasoline) so no fuel cost for the rest of my life :) Julie's commute is 44 miles RT and mine is 18 miles RT and she called dibs this time. Cheers Peder So in our case it's a net of $250 a month as compared to a gasoline car, for one of the hottest cars on the planet .
          DarylMc
          • 2 Years Ago
          @Peder Norby
          Nice videos Peder. I hope your wife lets you drive the ActiveE sometimes :) Be sure to pop back and let us all know how it is going.
      Spec
      • 2 Years Ago
      CARB play?
        Peder Norby
        • 2 Years Ago
        @Spec
        As far as choosing the locations of the field trial cities for the limited 700 cars, California is better for BMW because of the carb credits. As far as being a pure carb play for BMW and the only reason they are doing a few electric cars, there are a billion reasons and new plants in the US and Europe for the i3 and the i8 that say this program is way beyond just a carb play.
          DaveMart
          • 2 Years Ago
          @Peder Norby
          @PR: 'The production of CFRP involves several work stages. The raw material needed to manufacture carbon fibers, a polyacrylonitrile (PAN) based precursor, will be produced by a joint venture between SGL Group and the Japanese company Mitsubishi Rayon (MRC) in Otake, Japan. In the next step, the facility in Moses Lake will convert the polyacrylic fibers into the actual carbon fibers. These fibers are then processed into light weight carbon fiber fabrics at a second joint venture site in Wackersdorf, Germany. The CFRP parts and components will then be made from these fabrics at the BMW Group Plant Landshut, Germany. The assembly of the Megacity Vehicle will take place at the BMW Group plant in Leipzig, Germany where currently a range of BMW 1 Series and the BMW X1 are being built.' http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/investor_relations/corporate_news/news/2010/Carbonfaserwerk_April_2010.html The i3 and i8 production will also be in Leipzig: http://germanautonews.com/category/bmw/page/3/
          PR
          • 2 Years Ago
          @Peder Norby
          Cool links DaveMart! Thanks.
          PR
          • 2 Years Ago
          @Peder Norby
          I love it when actual owners pipe in with actual knowledge about the cars they drive! I missed the i3/i8 factory construction announcement. Maybe ABG didn't cover it? Do you have any good links for details?
      electronx16
      • 2 Years Ago
      I'm not to worried about the crushing thing (if indeed that is the fate of these vehicles). This is a cumbersome ICE conversion that weighs in at 4000 pounds and eats electrons as if there is no tomorrow. It's a testvehicle that will lead the way to the purpose build i3 EV. Now hopefully that will be sold and not just leased.
      Ryan
      • 2 Years Ago
      I think history has taught us never to lease an electric car.
        PR
        • 2 Years Ago
        @Ryan
        The thing about history is that every time it repeats itself, it repeats it different than the last time it repeated itself. (yea, that's almost a yogi berra quote...)
        Spec
        • 2 Years Ago
        @Ryan
        Nah . . . . the leased cars that got crushed were back when you could get gas for around a buck a gallon. Those days are long gone. EVs are here to stay. Leasing might actually be good for EVs in many ways. It reduces the up-front cost. It shifts the battery risk to the car company. The gasoline savings can help pay for the money lease price.
        DaveMart
        • 2 Years Ago
        @Ryan
        What ticked people off about the EV1 is that they loved electric driving, and they had no other electric car to go to when their cars were scrapped. Active e drivers will have the far superior i3 to go to.
          throwback
          • 2 Years Ago
          @DaveMart
          Or a leaf, or a imeiv, or a Tesla
        Ford Future
        • 2 Years Ago
        @Ryan
        This lease price is BETTER then the standard, low content base i125. This is the DEAL of the Year from BMW. Remember to subtract your lack of fuel purchase from the lease price as well. And leasing an electric, as the battery's improve is a great idea. I guess, i couldn't disagree with you more.
      Dan Frederiksen
      • 2 Years Ago
      nasty weight. and what happens to the mini-E's... same fate as EV1. dismantled, crushed. and sprinkled with lies.
        PR
        • 2 Years Ago
        @Dan Frederiksen
        I KNEW you really wanted the i3, not the ActiveE.... *grin*
      2 Wheeled Menace
      • 2 Years Ago
      That's a half decent price for a BMW lease. Not being able to keep the car is lame, however. My guess is that people would rather have the Model S, Leaf, or Volt.
        throwback
        • 2 Years Ago
        @2 Wheeled Menace
        Considering the vast majority of BMWs are leases, lease only makes sense. BMW will be happy to sell you and i3 or an i8 in about a year however.
      Nick From Montreal
      • 2 Years Ago
      I have to admit, the idea of an all electric BMW is very seductive. Too bad it's not a 3-serie, but anything will do really. Yeah, they dismantled the Mini-Es and will be recycling the batteries & use the rest will as Mini spare parts. Let's not forget AC Propulsion. They did the original MINI conversion on a very short notice & this BMW wouldn't exist without their effort.
        Dan Frederiksen
        • 2 Years Ago
        @Nick From Montreal
        I'm more concerned with the 500 AC propulsion drivetrains they will junk. each one as powerful as the tesla roadster drivetrain. the very same drivetrain that makes the wrightspeed X1 go to 100km/h in 3 seconds. and douche BMW will likely just crush them to keep them out of circulation
          Nick From Montreal
          • 2 Years Ago
          @Dan Frederiksen
          Nothing douchy about this, just smart business really... Dan, you and I both know that BMW does these "trials" for carbon credits. There are no victims here: AC Propulsion got paid and the people leasing these cars are happy to do it. This is not the EV-1. Within a couple of years BMW will have EVs to sell, maybe before Daimler and Audi. Germans work slower, but when they're ready, watch out ;)
          PR
          • 2 Years Ago
          @Dan Frederiksen
          Dan, it is good business to recycle value when it is a stepping stone to building something orders of magnitude larger, like 10's of thousands of i3's and i8's after recycling hundreds of ActiveE's.
          Dan Frederiksen
          • 2 Years Ago
          @Dan Frederiksen
          how is it smart business to destroy a lot of value?
          Dan Frederiksen
          • 2 Years Ago
          @Dan Frederiksen
          scrapping it isn't 'recycle value'. that's destroying value. as for the bs parts recycle argument, am I to understand that in BMW's spare parts system I will be able to order a used ACPropulsion drivetrain? somehow I doubt their system is set up for that and that they would ever allow that. evil corps tend to make such subconscious decisions in unfortunate ways. we accidentally totally destroyed these so they could never be reused, it was just good business. no malice at all we just really don't like electric cars..
          DaveMart
          • 2 Years Ago
          @Dan Frederiksen
          Here are BMW's recycling policies: http://www.bmw.com/com/en/owners/service/recycling.html Since they already have a full reuse and recycling system set up, unlike GM when the EV1 was scrapped, I see no reason why they would crush the Active e or its components. The BMW centres have contacts with smaller dealers where you can buy s/h parts, so perhaps most likely is that the Active e vehicle will be sent through that network for the parts including the motor to be reconditioned and sold as spares. Anyone who wants more details of how it works in their particular country can contact the BMW site there. All their vehicles are designed with the whole life cycle in mind, in fact German regulations demand it, so the Active e will be the same.
      Ele Truk
      • 2 Years Ago
      OK, why the hell isn't Seattle one of those initial markets? Washington state is 2nd largest Telsa market after California, also 2nd highest EV charge stations per capita. All other major manufacturers have Seattle included in their initial EV release market. So what gives BMW?
        Ele Truk
        • 2 Years Ago
        @Ele Truk
        Oh yeah, they also make the body parts here in Moses Lake.
      Ford Future
      • 2 Years Ago
      Video: http://www.bmwusa.com/standard/content/uniquely/bmwefficientdynamics/ExploreActiveE.aspx
    • Load More Comments