Take a flight overseas and you may happen upon a Porsche Design store in an airport somewhere. That's because, while the automaker's product-design division has dozens of locations around the world, few of them are in the United States for a brand that is typically European in its focus. But all that's changing with the company's new flagship store.

Rather than locating itself in a traditional European capital or a mall in some emerging market in Asia, the new Porsche Design mega-store is based right here in these United States. The new SoHo location, on West Broadway in Manhattan, New York, encompasses some 250 square meters of retail space. That includes displays for the brand's fashion lines, as well as its other products (ranging from luggage and pens to watches and phones) and a dedicated 50-square-meter VIP area for big spenders.

If you're planning a trip to New York, be prepared to spend all your savings on designer Blackberries and driving gloves. But if you're not heading to the Big Apple in the near future, you can still check out the press release after the jump and the array of high-resolution images in the gallery above.
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World's largest Porsche Design Store in SoHo
Porsche Design opens second New York location in Lower Manhattan

Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), Stuttgart, opened a new Porsche Design store in New York's SoHo district. The new store is located in a typical cast-iron building on West Broadway and displays the entire product range of the Porsche Design luxury brand in a space of more than 250 square metres. The SoHo boutique therefore is not only the world's largest Porsche Design store but also offers a unique shopping experience as there will simply be no other Porsche Design store with a comparable shop concept: including amongst others an inimitably equipped shop floor, an especially designed wall showcasing the brand's history of almost 40 years of "Iconic Style" as well as an exclusive 50 square metres VIP shopping area.

"With the store in SoHo we are taking the Porsche Design luxury brand to the next level - not only in New York City and the United States of America but globally", says Dr. Juergen Gessler, CEO of Porsche Design Group. "Porsche Design SoHo is the world's largest store and brings our philosophy of 'Iconic Style' alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites' lifestyle."

The new store on West Broadway offers the entire range of Porsche Design products, from luggage and eyewear to watches, jewellery, smoking accessories, mobile phones and writing tools. However, the brand new SoHo store particularly highlights the Porsche Design Fashion Collection for women and men. It not only includes the men's collection and much extended ladies' collection with leather jackets, premium jeans and upper wear but also includes an exclusive and specially developed SoHo Collection. The store concept offers a separate area for watches also, and a lounge area invites customers to spend some time and brings the luxury brand to life through a LCD screen.


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  • 20 Comments
      dukeisduke
      • 2 Years Ago
      Do they sell any diecast cars there? 'Cause that's the only thing I'd be interested in.
      sparrk
      • 2 Years Ago
      Most people don't know that Porsche Design and Porsche AG, the car company, are not the same thing. They have some great products, more expensive than average, but not as ridiculous as other designer things. At least in Europe the Adidas/Porsche shoes are surprisingly affordable.
      dohc73
      • 2 Years Ago
      Not that the conversion from meters to feet is difficult, but do you think you could have converted those numbers before you cut and pasted this article from a Euro source into your American web page Autoblog? Especially that the whole reason for this article was to promote Porsche's first American store in NYC where square footage is a super premium.
      • 2 Years Ago
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      • 2 Years Ago
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      Tiberius1701
      • 2 Years Ago
      You wouldn't catch me within 100 meters of this Snobatorium full of douchebaggery. And +1 on paratroopa07's comment on the watch thing, not only are they $thousands$ but are so tacky in their design that only a person who needs to show off their money to feel satisifed with their life need them.
      puto.escobar
      • 2 Years Ago
      I'll probably get voted down, but i think the Porsche Design P'9981 Blackberry is one of the best looking keyboard phones out there.
      jbm0866
      • 2 Years Ago
      Slightly more classy than Ferrari licensing out it's name and logo to every Chinese/Taiwanese manufacturer of cheap junk that wants it...but just slightly.
        sparrk
        • 2 Years Ago
        @jbm0866
        not the same thing , Porsche Design is an actual fashion and industrial design company , while Ferrari just puts their logo on everything they can to make extra money. http://www.porsche-design.com/international/en/
      Basil Exposition
      • 2 Years Ago
      How can Porsche be soooo cool and Porsche Design be soooo lame?
      Jason
      • 2 Years Ago
      I was expecting a cheap baseball cap and tshirt store since that's what most Porsche owners wear so they can "blend in" with regular people. "See, I'm not a douchebag, I'm just like you."
        sparrk
        • 2 Years Ago
        @Jason
        I have a 911 , Adidas/Porsche shoes and a Porsche Design external hard drive. Is it enough to be a douchebag or do i need the baseball cap too ?
      RRL
      • 2 Years Ago
      I prefer to shop at the Porsche Design shop on Canal St.
      brgtlm
      • 2 Years Ago
      I went into the SF store. Very friendly staff, but the clothing and accessories are expensive and at the price of much more well known premium brands.
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