Porsche Design SoHo

Take a flight overseas and you may happen upon a Porsche Design store in an airport somewhere. That's because, while the automaker's product-design division has dozens of locations around the world, few of them are in the United States for a brand that is typically European in its focus. But all that's changing with the company's new flagship store.

Rather than locating itself in a traditional European capital or a mall in some emerging market in Asia, the new Porsche Design mega-store is based right here in these United States. The new SoHo location, on West Broadway in Manhattan, New York, encompasses some 250 square meters of retail space. That includes displays for the brand's fashion lines, as well as its other products (ranging from luggage and pens to watches and phones) and a dedicated 50-square-meter VIP area for big spenders.

If you're planning a trip to New York, be prepared to spend all your savings on designer Blackberries and driving gloves. But if you're not heading to the Big Apple in the near future, you can still check out the press release after the jump and the array of high-resolution images in the gallery above.
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World's largest Porsche Design Store in SoHo
Porsche Design opens second New York location in Lower Manhattan

Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), Stuttgart, opened a new Porsche Design store in New York's SoHo district. The new store is located in a typical cast-iron building on West Broadway and displays the entire product range of the Porsche Design luxury brand in a space of more than 250 square metres. The SoHo boutique therefore is not only the world's largest Porsche Design store but also offers a unique shopping experience as there will simply be no other Porsche Design store with a comparable shop concept: including amongst others an inimitably equipped shop floor, an especially designed wall showcasing the brand's history of almost 40 years of "Iconic Style" as well as an exclusive 50 square metres VIP shopping area.

"With the store in SoHo we are taking the Porsche Design luxury brand to the next level - not only in New York City and the United States of America but globally", says Dr. Juergen Gessler, CEO of Porsche Design Group. "Porsche Design SoHo is the world's largest store and brings our philosophy of 'Iconic Style' alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites' lifestyle."

The new store on West Broadway offers the entire range of Porsche Design products, from luggage and eyewear to watches, jewellery, smoking accessories, mobile phones and writing tools. However, the brand new SoHo store particularly highlights the Porsche Design Fashion Collection for women and men. It not only includes the men's collection and much extended ladies' collection with leather jackets, premium jeans and upper wear but also includes an exclusive and specially developed SoHo Collection. The store concept offers a separate area for watches also, and a lounge area invites customers to spend some time and brings the luxury brand to life through a LCD screen.