Last we heard, Mercedes-Benz was planning to bring its new A-Class to North America, a market where the current model has never been sold. But whether it makes the trek or not, there's little question that the new premium hatchback will be a vital product for Daimler.

While the current A-Class hasn't been a smashing success, the segment has grown into an important one for luxury automakers like Audi with its A3 and BMW with its 1 Series. The new model, however, aims to take a slice of that particular pie once it debuts as anticipated in production form at the upcoming Geneva Motor Show in a couple of months from now.

We've already seen the A-Class in concept form, test-mule spy shots and even in production-ready patent renderings. Now Mercedes has released a video clip showing a prototype strutting its stuff on the open road, but instead of the usual body-cladding or shape-disguising camouflage, the German automaker has covered the mule in QR codes to enable the legions of smartphone-toting fans the opportunity to peer into the future of the premium hatchback. Check out the video clip after the jump for a closer look.



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    • 1 Second Ago
  • 20 Comments
      Lachmund
      • 2 Years Ago
      for those who haven't seen the car without camouflage: http://carscoop.blogspot.com/2011/05/all-new-2012-mercedes-benz-class.html
      Ocada
      • 2 Years Ago
      Nice matrix... oh wait, this is a benz...
      Lachmund
      • 2 Years Ago
      where is the sense in that?! we already know how it will look from the patent pictures!
      Justin Campanale
      • 2 Years Ago
      Oh, whoopee, a FWD blahmobile, and that too, a MERCEDES (the wannabe BMW for grandpas). Something tells me this isn't going to be competitive at all in terms of performance, handling, or fun facotr next to the AWD A3 or the RWD 1 series.
        Lachmund
        • 2 Years Ago
        @Justin Campanale
        oh wow...this is the first time i see you as a fanboy...seriously not a car lover. trivialization much
        - v o c t u s -
        • 2 Years Ago
        @Justin Campanale
        LMAO... Mercedes is "the wannabe BMW"?!?! maybe read some history before your brain atrophies
          Jim
          • 2 Years Ago
          @- v o c t u s -
          Thank you V. Guess Justin is just uninformed. We need to educate him. Guess he also doesn't know that the next 1 series is going FWD.
        Joshua Bolden
        • 2 Years Ago
        @Justin Campanale
        Did a Mercedes run over your puppy? You seem to really have some hate against Mercedes.
        Spellchecker
        • 2 Years Ago
        @Justin Campanale
        Ah, Justin, Justin...the clown of Autoblog. A self-confessed Audi fanboy who criticizes this car for being FWD. Anyone else see the irony in that? And let me tell you something, Justin. NOBODY GIVES A **** ABOUT THE DRIVING DYNAMICS OF THE A-CLASS. Nobody except silly car magazines who evaluate every car, even SUVs, based on handling and track performance (how utterly stupid is this?). It's safe to say the driving dynamics of this car will be sporty and competent and that is enough for most customers. If it isn't, well they can always go to a RWD BMW 1-Series or FWD/AWD A3. Oh, and I currently drive a 2007 BMW 118i 5-Door - the handling isn't that great. And you called Mercedes "a wannabe BMW"? LMAO. Why do we even take you seriously? You clearly know nothing about cars.
      ICantDrive88
      • 2 Years Ago
      Anyone else see a lot of Kia Spectra5 in this? Or maybe Saturn Astra? Either way, it looks 10 years old already!
        Law
        • 2 Years Ago
        @ICantDrive88
        maybe in this covered version... the side and back look fine and more modern in the patent drawings. the front is unfortunate.
      Chris M
      • 2 Years Ago
      They camouflaged it with QR codes? probably driving it around hoping people will use the QR code to go to their website as a promotional deal.
      illnever tell
      • 2 Years Ago
      Nice Idea with the QR codes.
      • 2 Years Ago
      [blocked]
      - v o c t u s -
      • 2 Years Ago
      a pretty tall hatch. not the usual swoop-coupe nonsense. might actually be a practical car! nice!
      Jim
      • 2 Years Ago
      Glad to see that NA is starting to get more upscale hatches and wagons to choose from. Since we have been put on notice that gas prices will be going up significantly, downsizing and realizing what Europeans have known for a long time will become important.
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