It isn't every day that BMW offers an electric vehicle, but the ActiveE is just that. The German luxury car maker is now accepting applications for 700 ActiveE "Electronauts" in the test markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego and San Francisco.

The hand-raisers will need to complete a charging station consultation with BMW Partner AeroVironment to make sure the house of the perspective lessee can handle a charger. The meeting will also serve as a teaching session to make sure the user understands the charging and maintenance of an electric vehicle.

Once the perspective lessee meets those criteria, they will be given the opportunity to lease the
4,000-pound, electrified 1 Series Coupe for 24 months at $499 per month, plus $2,250 down. Hit the jump to look over the BMW press release, and head over to BMWActivateTheFuture.com if you're interested in learning more about the ActiveE.
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Adventurers and Explorers Take Note: The Recruitment process for BMW's First All-Electric, High-Performance Vehicle -The BMW ActiveE-Now Open

Recruitment efforts officially get underway in seven U.S. markets to find 700 BMW "Electronauts" to join the 2012 ActiveE Field Trial, a collective mission to help define the future of mobility

Woodcliff Lake, NJ, January 20, 2012 -Beginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is available by lease only at a cost of $499 per month for 24 months with a down payment of $2,250. Electric vehicle (EV) enthusiasts interested in leasing the BMW ActiveE can begin the recruitment process at www.bmwusa.com/ActiveE. Vehicles are available on a first come, first served basis.

Calling All Electronauts.

The 700 BMW ActiveE lessees have been dubbed "Electronauts". BMW Electronauts are adventurers and explorers; they are front-runners of innovation and advocates for sustainability. Most importantly, they are key participants in the BMW ActiveE Field Trial. Beginning in early 2012 and taking place in the U.S., Europe and China, the BMW ActiveE Field Trial will include more than 1,100 BMW ActiveE vehicles, produced at BMW's plant in Leipzig, Germany. Throughout the field trial, car- and driver-generated data and anecdotal feedback from the Electronauts will be collected by BMW to deepen its knowledge about the everyday use of EVs and to provide actionable insights into electric mobility in urban environments. Once the field trial commences, information collected from the Electronauts will be made available for all EV enthusiasts and media at www.BMWActivateTheFuture.com.

In addition, the learnings from the field trial will provide direct insight into electric mobility in advance of series production of BMW's first purpose-built, mass-produced electric vehicles, the BMW i3 in 2013 and the i8 in 2014. Concepts of the i3 and i8, the first two vehicles from the new BMW i brand, made their official North American debut at the Los Angeles Auto Show on November 16 and 17, 2011.

Born Electric. Born of project i.

The introduction of the BMW ActiveE is the newest product to be born from BMW's project i. Project i is BMW Group's visionary, all-embracing approach to redefining the understanding of personal mobility through purpose-built vehicle concepts, a focus on sustainability throughout the value chain and a range of complementary mobility services.

It is anticipated that by 2025 the planet will be populated by 8 billion people with over half of that population living in urban metropolitan areas. The data generated from the BMW ActiveE Field Trial will not only provide BMW with the insights necessary to intelligently develop innovative and sustainable mobility solutions tailored for the growing urban population, but also to deliver even more efficient and higher performing electric vehicles worthy of the BMW moniker.

The Recruitment Process.

After filling out the reservation form on www.bmwusa.com/ActiveE, prospective lessees. will complete a charging station consultation with BMW partner AeroVironment. The purpose of the consultation is to ensure that prospective Electronaut's homes are capable of supporting an AeroVironment charging station and participants fully understand all aspects of maintaining and charging an electric vehicle before signing a lease. Once the consultation is completed, the prospect's information will be forwarded to their selected BMW ActiveE center to finish the lease process.

For more details on the recruitment process please visit www.bmwusa.com/ActiveE.

About the BMW ActiveE

The BMW ActiveE is an electric vehicle based on a BMW 1 Series Coupe that uses the drive train and battery technology that will be used in the i3. It represents the second phase of a three-phase electric vehicle development plan that will lead to a series production electric vehicle, the BMW i3, that will launch in 2013.


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    • 1 Second Ago
  • 69 Comments
      Peder Norby
      • 2 Years Ago
      I especially like the super snob comment :) As a Mini E driver with 36,500 sunshine powered miles, I have recently transitioned to the ActiveE. A few facts to point out: The ActiveE gets 25% better range than the Nissan Leaf per EPA sticker (Nissan, 73 miles - ActiveE, 94 miles) The ActiveE has greater efficiency that the Nissan Leaf per EPA Sticker (Nissan, 99MPGe – ActiveE, 102MPGe) The ActiveE lease has no mileage restrictions, The Leaf has a 12,000 mile restriction. The ActiveE has a 24 month term (the shorter the higher) as opposed to a 36 month term for the Nissan, and a lower cost of entry into the lease. The handling of the two cars are as opposite as the north and south pole. The interiors of both cars are not in the same class, they styling of both cars…I don’t need to say more. I can use the ActiveE two or three complete charge cycles per day with a 4 hour recharge. And on and on. I love the Leaf and recommend it to many friends and I congratulate Nissan for being the leader in the EV space, but the ActiveE if you can get one is a far better car by all marks. It’s no different than a gasoline Nissan or BMW. Some of the features of the ActiveE that I really like: Great nav system, premium stereo with hard drive storage for your cds or mp3s, incredible leather with blue stitching including on the door, Bluetooth system that recognizes either of our phones when one of us enters the car, On star equivalent for BMW, love the back up sensors that make parallel parking a breeze, The eco pro button, and the improved gauges. The guages on the Mini-E were the most reliable that I have seen in an electric car and I thought that BMW would be hard pressed to make the ActiveE as good. They have surpassed the Mini-E in reliability and information provided to the driver with mileage down to the 10th of a mile and charge indicator from 1 percent up to 100 percent numerically. The indicators are rock solid and do not go up and down and all over the place as in some electric cars that I have experianced. In our case we power our ActiveE by solar energy with a solar PV system that is five years old and that is already paid for by with the savings of offsetting my cost for gasoline and utility electricity. The ActiveE which we will drive 18,000 miles a year will save us $250+ a month in gasoline cost. Subtract that number from the lease and you have a payment of $250 a month for one of the hottest cars on the planet. That is far from snobbery. The ultimate driving machine and the ultimate fuel. It’s a great combo. Love the car. Cheers Peder http://electricmini.blogspot.com/
        • 2 Years Ago
        @Peder Norby
        [blocked]
        • 2 Years Ago
        @Peder Norby
        [blocked]
          Peder Norby
          • 2 Years Ago
          Dan, Are you working on anything as exciting as the BMW i3 with carbon fiber and aluminum? Are you part of the solution and driving anything with an electric motor in it? The running gear that is in the ActiveE will be in the i3, a car less than two years away that will weigh 1250lbs less than the ActiveE and revolutionize the way we assemble cars. BMW's investment in this new technology is now in the billions of dollers both in the US and abroad. The current numbers, amazing as they are, will get even better. I would venture a guess of sub 7 second performance, 115MPGe for the BMW i3. The Mini-E s are not crushed, at least not now, they are repositioned first in London for the Olympics, then in countries like Germany, South Africa, Korea, Japan and others. There are several test underway working with second life applications for batteries including one with the California Center for Sustainable Energy. Eventually, like all cars (99.9%) they will be disassembled and crushed and recycled. Cheers!
      Todd
      • 2 Years Ago
      As one driving the car, it's a fantastic driving experience. 550 miles on car since this past Monday. I'm by no means a EV or BMW snob. :) I drive a lot of miles and decided that sending $50.00 a month to Southern California Edison was better than sending 3 to 400 to folks who don't like us. All the environmental stuff is an added bonus. This is a pretty fair shake in regard to lease price for those folks driving a lot of miles. BMW would love to have the car driven 24 hours a day if possible. Regarding the charge rate, I'm getting 7.6kwh and find that it takes 4 to 5 hours to charge back up from zero. I'm getting similar or slightly better range than the MINI E (around 100 miles) which I drove for 50k miles. This car is heavier and loaded with all the BMW goodies and has a slightly smaller battery pack. If BMW is playing a game, they're playing a very expensive one. I first saw the i3 formerly the Megacity over two years ago. Also, as a former Washington state resident, I was very happy to see BMW's investment in Moses Lake, WA where they're manufacturing carbon fiber for the i3 and i8. Be sure to check out the ActiveE groups on Facebook and the official website to read other folks thoughts as well: www.bmwactivatethefuture.com I'm sure I'll find something I don't like about the car but so far after 550 miles, I'm still looking. I've started a blog about our experience and will be updating in frequently. http://bmwactivee.blogspot.com/
      Mr. Denning
      • 2 Years Ago
      Let's see, I give BMW $2,250 down & $499 a month and I get to "volunteer" to drive their car. That appears to me to just be a great lease promo for their car. Looks like all car companies would want these kind of volunteers.
      com2pc
      • 2 Years Ago
      L M A O.... Open enrollment starting NOW in selected test markets!!! Volunteers needed!!! LOLOLOL
      Nick Walters
      • 2 Years Ago
      Why not in the DC market?! Bring it to the market that's closest to the lawmakers that can help bring these to the mainstream!
      lxixwithu
      • 2 Years Ago
      Pay to test drive? ROFLMRRAO
        com2pc
        • 2 Years Ago
        @lxixwithu
        Think ABOUT It... 2250 DOWN Due at signing.... 500.00 Bucks a month... And Imagine the INCREASE in Your Utility Bill for ELECTRICITY!!! ??? VOLUNTEER??????? Ha.. LMAO
      belldn3
      • 2 Years Ago
      I'll crash that foreign junk into the wall.
      forrestly7
      • 2 Years Ago
      Dear BMW, No thanks.
      Heartpump
      • 2 Years Ago
      2 things. First: I couldn't afford to lease this car if I wanted to, let alone alter my electronics in the house to charge it. 2: Whoever wrote this article needs to go back to junior high to learn proper english usuage. The correct term is 'propective lessee'...not 'perspective'! This writer has no abilities as a "journalist". (I use that term loosely.)
      Doug & Rosaline
      • 2 Years Ago
      I live in Rochester, MN. I'm an engineer with the local municipal electric/water utility. Our utility currently has a Chevy Volt, and has installed three charging stations around the City (one of which is at our Service Center where I work. I would like to be considered to be a participant in the BMW 700 ActiveE "Electronauts" program. Although I do not live in the big Cities listed for the testing program, I believe I would be an excellent choice to participate in the program because I am an engineer and because my City (Rochester, MN) already has the electric charging stations available. Sincerely! Douglas C. Rovang 720 10th St SW Rochester, MN 55902 507-280-1605 (w) 507-273-5067 (c) drovang@rpu.org
        • 2 Years Ago
        @Doug & Rosaline
        [blocked]
      scificarolinaguy
      • 2 Years Ago
      BMW: Hey guys and gals, now you can test drive our untested car for more money than a real car will cost you! Yeah, what a deal. P.T. Barnum said it best, "There's a sucker born every minute."
      tom13615
      • 2 Years Ago
      oooooooo What a deal! I get to pay them to test the product. AHHH reverse that and maybe. Notice none of the cities get very cold
        k535panther
        • 2 Years Ago
        @tom13615
        probably because batteries lose some charge in the cold,n thats why our cars are hard to start sometimes in the winter.
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