Mercedes-Benz has been working on airbag technology for more than 40 years, but now it has other innovations, like Colliision Prevention, that work to keep airbags where everyone wants them: hidden. So Mercedes has made a TV spot for the 2012 B-Class that's also a letter to the airbag, saying somethiing to the effect of "I still love you, but..."

We aren't expected to see the B-Class in the U.S. for another two years, but at least you have the commercial to tide you over after the jump.



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    • 1 Second Ago
  • 30 Comments
      breakfastburrito
      • 2 Years Ago
      Requirements for my track cars: #1. REMOVE AIR BAGS #2. Install roll cage #3. 5-point safety harnesses #4. Fire Extinguisher #5. Helmet It's funny how there are 2 sets of "safety rules", one set for the road, and one for the track.
      • 2 Years Ago
      [blocked]
        scriber72
        • 2 Years Ago
        I can picture you at some point finally casting off the subjugation of the internal combustion engine, clasping hands with a Real Doll and jumping into the sunset in a Nissan Leaf like Thelma and Louise.
        Kris
        • 2 Years Ago
        Are you by any chance working for Tesla's PR department?
        Mike B
        • 2 Years Ago
        >electric drive >calls ICE cars overweight see the irony there? lol
      • 2 Years Ago
      [blocked]
        CanIGetAWhatWhat
        • 2 Years Ago
        Airbags, etc., save lives, and if these so-called "nanny" systems help prevent accidents caused by humans -- from all over the world -- who are born flawed and error-prone and weren't paying attention / too late to react for whatever reason, I don't see why this should be looked at as a bad thing. If the end result of this "pussification" is fewer deaths, and the evidence suggests that it is the end result, I think it should be celebrated. I often read from people who are so upset that we have "nanny" systems like ESC, brake assist, airbags, collision warning, etc., and that all that's really needed to keep people safe are seatbelts. These people don't look at the facts: the vehicle fatality rate in the US has been in a steady decline for many years now, and is at its lowest point in recorded history. We're down to less than 7.6 fatalities per 100K people, from a peak of 15.7 deaths per 100K people in 1978 -- this is back when airbags, ESC, collision warning systems, and so on didn't exist (they also didn't have the super strong structures and superior crumple zones we have today -- but of course strong structures / good crumple zones don't prevent accidents from happening in the first place, as they're passive safety features). BTW, from EuroNCAP: It is estimated that around 19 percent of all serious accidents in Germany are rear end collisions in longitudinal traffic. In around 70 percent of these accidents, the driver did not brake hard enough, or did so too late to avoid the accident. Collision Prevention Assist addresses these accidents by helping the driver to brake in time and, subsequently, to brake hard enough to avoid the accident. It is estimated that, if all cars in Europe had a system like Collision Prevention Assist, some 5400 fatal or severe injuries could be avoided each year. http://www.euroncap.com/rewards/mercedes_benz_collision_prevention_assist.aspx Also, both IIHS and NHTSA estimate that if all cars in the US were equipped with ESC (all new cars are now) that 1/3 of all fatal accidents could've been prevented.
          breakfastburrito
          • 2 Years Ago
          @CanIGetAWhatWhat
          In 1978, kids were'nt even in seats... they slept on the rear window shelf on the way to church. My uncle told a story of falling out once during a turn. Slipped right out the window. comparing those times to now, it's really unbelievable how many people DIDN'T die!
      • 2 Years Ago
      [blocked]
      xmailboxcancerx
      • 2 Years Ago
      Caption contest for the post's screen shot: "Extreme pillowfighting in the middle of street somehow endorsed by MB" "Exploding Blank Birthday Balloons from MB that Smell Absolutely Incredible"
        xmailboxcancerx
        • 2 Years Ago
        @xmailboxcancerx
        Why HATE this comment?
        Shippiddge
        • 9 Months Ago
        @xmailboxcancerx
        How about: "Airbags deploy in your face from creators of Björk music video" (True fact: The people who created that commercial also did a music video for Björk.)
      miketim1
      • 2 Years Ago
      If auto makers really cared about us the people who buy and drive their cars.. EVERY possible safety feature should be STANDARD. But wait its more of a money making thing isnt it. . .
        stclair5211
        • 2 Years Ago
        @miketim1
        Yes I agree. In fact the government should mandate it!!! Make all cars come with 1500 tiny airbags all over and bubble wrap to wrap the driver in. Afterall nothing had should ever happen when objects move at 70 ft per sec and cost is no object.
        classicaliberal
        • 2 Years Ago
        @miketim1
        I suppose you think safety features are free to research and develop, and that car companies are just rolling in money, so much so that they can give things away. Hell, why not just give the cars themselves away? We need them to get to and from work and pick up our groceries, right?
        Anders
        • 2 Years Ago
        @miketim1
        Do you want the government to pay for your cars? Or do you prefer to earn your own money and pay for it yourself? Companies are run according to economic principles. The research behind new technology is paid for by early adopters paying a premium.
      Eric G
      • 2 Years Ago
      Is this B-Class a replacement of the R-Class? Cause I know quite a few people who had issues with the R-Class, and apparently it was a piece of crap
        Pdexter
        • 2 Years Ago
        @Eric G
        It's B-Class.
        nettsu
        • 2 Years Ago
        @Eric G
        The B-Class is a small compact hatch - the R-Class is a people mover The R-Class is a much bigger car (based on the E-Class platform from memory)
          stclair5211
          • 2 Years Ago
          @nettsu
          I love the r class. Looks like a whale. I can't beleive they managed to sell them.
      Agent55
      • 2 Years Ago
      "Colliision Prevention" seems like a great innovation, but you just know there'll be douchebags that use it as an excuse to text more and watch the road less.
        me73
        • 2 Years Ago
        @Agent55
        its called adaptive cruise controll ... that **** works.
      Christi Hadeen
      • 2 Years Ago
      What would be the price range for this b-class hybrid vehicle?
      Shippiddge
      • 9 Months Ago
      He's right. Airbags save lives. Driver Assistance/Collision Prevention technology features save airbags. It's that simple. (Also, this YouTube video is Private. Sorry about that.)
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