Toyota sold more Prius V hybrid wagons in the U.S. during the model's first 10 weeks of availability than General Motors sold of its Chevrolet Volt extended-range plug-in hybrid all last year, Bloomberg News reported, citing Toyota spokeswoman Carly Schaffner.

Toyota sold about 8,400 of the hybrid wagons since late October. That's roughly 700 more than the number of Volts sold in 2011, even though a GM spokesman told Bloomberg that comparing sales of the Prius V to the Volt was "ridiculous" because of the different drivetrain technologies. Plus, the Prius V's base price is about $13,000 less than the Volt's $39,145 pricetag, though most Volt buyers can get a $7,500 tax credit.

Toyota's looking to boost U.S. sales of the Prius, by far the world's most popular line of hybrids, by about 60 percent this year to 220,000 vehicles with the flagship sedan – now called the Liftback – as well as with the Prius V and the C compact and plug-in versions that are set to debut later this year. U.S. Prius sales dropped 3.2 percent – to about 136,500 vehicles – last year, in large part to supply issues stemming from the earthquake and tsunami that struck Japan last March. Want to know what it's like behind the wheel? Check out our first-drive impressions of the Prius V here.


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  • 26 Comments
      Spec
      • 3 Years Ago
      Yes . . . they really should. The people buying those Mercedes wagons and Volvo wagons could get a real status symbol that uses very little gasoline.
      throwback
      • 3 Years Ago
      You think folks buying a Benz wagon will see a Volt as a status symbol?
      usbseawolf2000
      • 3 Years Ago
      Totally different size class but the sales numbers are eye opener. Prius v total interior volume: 131 cubic feet Volt total interior volume: 108 cubic feet
      Ele Truk
      • 3 Years Ago
      Jaguar calls theirs a "Sport Brake", sounds so much sexier than "wagon".
      DRstrangelove
      • 3 Years Ago
      Who said Americans don't like wagons? Just wait until the prius C his the streets.
        fastalan
        • 3 Years Ago
        @DRstrangelove
        No, Americans don't like wagon, some just like Prius. This is bascially no different than some people simply like anything from Apple over anything else. Apple can make a toaster with a touch screen or even washing machine and people will buy them and convert everything in their house to Apple appliance. But the Prius V is a good concept, Toyota should make a cargo version with basic trim for USPS, I think it will work better than a Transit Connect.
        Ford Future
        • 3 Years Ago
        @DRstrangelove
        The Big Three say you don't like Wagons, and therefore don't offer them, so you buy a Truck Based SUV, which has different safety regulations and is therefore cheaper to make. If you got Safety reg parity with cars, then, they'd make wagons.
        usbseawolf2000
        • 3 Years Ago
        @DRstrangelove
        Well, more interior room with less money helps. Prius v also has the cleanest gas engine with SULEV emission rating. It doesn't need to plug in.
          theflew
          • 3 Years Ago
          @usbseawolf2000
          Don't know about that. I drove my Volt for 2100 miles on the first tank of gas from the dealer. Don't think you could do that with this.
        Spec
        • 3 Years Ago
        @DRstrangelove
        Wagons are going to (or already are) make a come-back since you can pack in a lot of kids but get better mileage than a mini-van or SUV. Wagons reduce the frontal area and thus reduce drag.
      JonathanE
      • 3 Years Ago
      Imagine how many they could sell if they brought the 7 seat Prius+ over from Japan. I know that I and half my friends with 3 kids would buy one.
      dee8817
      • 3 Years Ago
      I'm more interested in diesel hybrids. When those are available for purchase, that's when I'll consider buying a hybrid.
        skierpage
        • 3 Years Ago
        @dee8817
        So many people say this, but why? There is no evidence a diesel hybrid would be any more efficient than an Atkinson cycle engine running through Toyota's e-CVT, and it would be more expensive. If it was, why hasn't someone developed one by now just to take the 50mpg sales and bragging rights away from the Prius? The Blu* high-mpg diesels in Europe are micro-hybrids with stop-start. The Peugeot, Volvo and BMW (depending on how the i8 moves into production) plug-in hybrids scheduled for production are are through-the-road hybrids with a diesel on one axle. But in the USA, I know of no diesel hybrids.
        skierpage
        • 3 Years Ago
        @dee8817
        (Apologies if you see this multiple times - AOL, get a clue and stop requiring on third-party cookies for your crappy login service!!) So many people say this, but why? There is no evidence a diesel hybrid would be any more efficient than an Atkinson cycle engine running through Toyota's e-CVT, and it would be more expensive. If it was, why hasn't someone developed one by now just to take the 50mpg sales and bragging rights away from the Prius? The Blu* high-mpg diesels in Europe are micro-hybrids with stop-start. The Peugeot, Volvo and BMW (depending on how the i8 moves into production) plug-in hybrids scheduled for production are are through-the-road hybrids with a diesel on one axle. But in the USA, I know of no diesel hybrids.
      PR
      • 3 Years Ago
      There are a couple of stories here on ABG about Volvo taking a shot at the diesel hybrid. Although I think they are doing it to try and sell a larger, heavier, more luxury oriented car that can still get Prius-like mileage.
      Robyn
      • 3 Years Ago
      Want to start making some extra incomé every month? You can... For more information, visit following website http://www.LazyCash39.com .....Your extra incomé is just a click away... Don't miss it
      Ele Truk
      • 3 Years Ago
      If this was the plug-in Prius, I could understand the comparison, but since it's not - comparing the sales numbers between Prius (a well established brand that's been around for over 10 years) and Volt (brand new name and technology) is (as was mentioned in the article) "ridiculous".
      PR
      • 3 Years Ago
      In the first 10 weeks of Volt sales, GM had not even built 8,400 Volts. So selling 8,400 Volts in the first 10 weeks wasn't even a possibility. Does anyone have any figures on how many Prius V's Toyota had built by the end of these 10 weeks? It's hard to tell, but it looks like Toyota started building the Prius V somewhere between March 2011 and August 2011, and may have built between 3,000 and 5,000 unit each month. It's nearly impossible to estimate how many have been built in total, considering the earthquake/tsunami and other factors. But it looks like Toyota built a whole bunch of them ahead of time, got a slew of them into the hands of dealers, and THEN began sales. GM pretty much did the complete opposite. They started taking reservations and creating wait lists and building Demo vehicles long before full production started in August. Even then, GM wasn't building 5,000 units a month, or even 3,000 units a month for the US market. This has to be one of the most absurd comparisons ever made.
        EZEE
        • 3 Years Ago
        @PR
        The entire article is odd. The Toyota people make the assertion, and that is the 'news.' thankfully, ABG did have the GM rebuttals, but a story on the hot start, with no 'oddities' would have been better. And of course, one is $13k more than the other, one is not a plug in... But other than that....jeez I can't even be a smart butt about it,
      throwback
      • 3 Years Ago
      That's an incredible number. I have a feeling this vehicle will lead to the elimination of the hybrid Highlander.
        skierpage
        • 3 Years Ago
        @throwback
        Unlikely. The Highlander is available as a 7-seat AWD hybrid. A lot of people foolishly think they need the capability of a rugged bigger SUV, and I really hope they wise up and get a more sensible car. But some actually do.
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