Super Bowl commercials are big business, with multimillion-dollar 30-second spots and productions that seem to get more costly and elaborate every year. General Motors bucked that trend by giving independent film makers the opportunity to make their own 60-second spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game.

Long Island, New York resident Zach Borst is that winner, and his first place entry is available after the jump. Borst decided to show what would happen if a new graduate was given a brand-new Camaro convertible as a graduation present – except the grad is really getting a mini fridge. Sounds like a bit of a letdown to us, but Chevrolet marketing boss Joel Ewanick says the ad "clearly shows the passion that Chevrolet elicits."

Hit the jump to read the GM press release and stay to watch the minute-long video.



Show full PR text
New York independent filmmaker created winning Camaro ad
Advertisement to air during Super Bowl XLVI


DETROIT – "Chevy Happy Grad," an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet's Route 66 Super Bowl ad contest.

The ads had more than 32 million total online views between December 22 and January 14.

"We asked filmmakers to depict life's journey and how Chevrolet is there along the way," said General Motors Global Chief Marketing Officer Joel Ewanick. "When I saw Zach's spot, I had to laugh, because the situation is something many families can related to – expectation and reality. 'Happy Grad' clearly shows the passion that Chevrolet elicits."

Borst's audience on Super Bowl Sunday is expected to exceed 110 million television viewers. "Chevy Happy Grad" was filmed on location near his home on Long Island during a weather window that offered Zach, his cast and crew only four hours to complete the project.

"My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me," Borst said. "Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn't want a Camaro as a graduation gift?"

Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York.

During Chevrolet's Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. "Chevy Happy Grad" and other ads from the contest can be viewed at Chevrolet's You Tube channel.


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  • 57 Comments
      rayraysorlo
      • 2 Years Ago
      hahaha
      Fancy Sauce
      • 2 Years Ago
      This is good, will be one of the best ad's during the super bowl.
      omgcool
      • 2 Years Ago
      Haha I like it.
      Mallik
      • 2 Years Ago
      LOL
      Seph
      • 2 Years Ago
      That was horrible joke.. LOL!
      Bryant Keith
      • 2 Years Ago
      I think my response would be ," What were they sold out of WRXs." Then i would cry...long and hard...then immediately sell it on ebay. Of all the things i dont want is a YELLOW V6 CHEVY CAMARO!
        AJ Harnak
        • 2 Years Ago
        @Bryant Keith
        Grow up. You'd be happy to get a Geo Metro if it were free.
          Tim Tav
          • 2 Years Ago
          @AJ Harnak
          I miss my Geo Metro. Loved that car. Miss my Chevy Sprint too. Would love to have that gas mileage back! Both got over 50mpg.
          Bryant Keith
          • 2 Years Ago
          @AJ Harnak
          actually id take my car over that POS Camaro any day and keep my 200 a month payment
        Raybob9289
        • 2 Years Ago
        @Bryant Keith
        A Subaru over a Camaro, Really???
          Hal Jordan
          • 2 Years Ago
          @Raybob9289
          Even though this subject is irrelevant, I just have to comment. ' The triple crown of bad options: Convertible, V6, Automatic Transmission (assuming). There is not a single way that a Subaru WRX would not rape this car - with regard to performance or practicality.
        S.
        • 2 Years Ago
        @Bryant Keith
        Feel entitled much? Some of us would be overjoyed with anything less than 10 years old.
      RedHoodJT
      • 2 Years Ago
      You know what's also funny? They use a V6 Camaro in the "commercial"... ...and they end it with a close-up of a Camaro SS. Plus: who'd be excited to get a V6 Camaro for a graduation gift? Anyone in the right mindset would opt for the V8! Keep the V6 for the rental car companies.
        Tim Tav
        • 2 Years Ago
        @RedHoodJT
        I think any kid would be happy with any brand new car for a graduation gift. You must be an absolute spoiled brat. I'll bet when you unwrapped your gifts from under the tree when you were a kid, you threw a fit with each gift because it wasn't exactly what you wanted. Spoiled. Brat.
      Renaurd
      • 2 Years Ago
      Those of you making disparaging remarks,...kindly pull the corncob out of your ass,..............now then, doesn't that feel better.
        WillieD
        • 2 Years Ago
        @Renaurd
        Oh, sorry, Renaurd. I wouldn't have bashed it if I had known you made it.
      wow
      • 2 Years Ago
      Where to begin...a familiar and dated concept, terrible acting, generic cinematography, poor casting (a graduate that looks like he's in his mid 30's), a car thats not that aspirational (V8 please), and its about 30 seconds too long. I dont blame the guy who came up with concept I blame GM for wasting their money on it. Thats what happens when you crowd source and focus group. You're left with this terrible POS. They really think this will play well with a superbowl audience? Leave the ad-making to the professionals.
      Cody Wright
      • 2 Years Ago
      That was really, really terrible.
      DanDaMan
      • 2 Years Ago
      1987 called they want their cheesy commercial back.
      Worx2749
      • 2 Years Ago
      God, I hate yellow.
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