Volkswagen knows how to get attention through advertising, as its latest teaser spot shows. Start with the Star Wars Imperial March to make the tighty-whities of every 40-year-old geek just a little bit tighter, and add dogs for the rest of the nation. That's how you get the undivided attention of the United States of America.

Building on the success of last year's "Tiny Vader" commercial, Volkswagen has begun the buildup to a full minute-long commercial featuring the Beetle that will debut during next month's Super Bowl. Which Beetle is the question, and Volkswagen says that on February 5th, 2012, something will be "back and better than ever."

The car that's coming back is likely to be the diesel-powered Beetle TDI, especially since the timing lines up with the Chicago Auto Show that runs from February 8th. What, you're still here? Who cares about conjecture, go watch the teaser. There are dogs dressed up like Ewoks, and there's even a little Wookie singing in there. See it after the jump.


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  • 143 Comments
      mix35
      • 2 Years Ago
      Sorry, not as cute or as funny as "Tiny Vader". That commercial was funny from beginning to end. The kid was funny as hell
        Bret Frohwein
        • 2 Years Ago
        @mix35
        marketing people never get it.. they just luck in on stuff once in a while..
        Lachmund
        • 2 Years Ago
        @mix35
        this was just a teaser of what to come...and vw spots are generally pretty good...in contrast to others
      SFGiantsFan35
      • 2 Years Ago
      A Superbowl ad for a Beetle TDI? I really hope not. I read rumors of the Phaeton coming back but a Superbowl ad for that seems like a waste for such a small market... I did see an AB comment a while back that a Scirocco was seen in Michigan... probably too much to hope for... alas...
      Fazzster
      • 2 Years Ago
      Just one thing missing.....a car
        Elmo
        • 2 Years Ago
        @Fazzster
        It's a teaser, so I'm pretty sure it'll show up in the actual commercial.
      birdman4172
      • 2 Years Ago
      Let the barks be with you!!
      dfor733055
      • 2 Years Ago
      One of the cutest things I have seen!
      wntmoretime
      • 2 Years Ago
      adorable the animal commercials always get my vote
      shaninixoncc
      • 2 Years Ago
      That was so adorable. Made my day! Loved it.
      Sherry
      • 2 Years Ago
      Adorable.....but they need my favorite dog, a collie!
      Dianne & Ken
      • 2 Years Ago
      I love this commercial but then I'm a dog lover.
      Sultry
      • 2 Years Ago
      Well, That just sent my dog into a barking fit. ROFL.
      KAG
      • 2 Years Ago
      Cute, and the one dog looks like a ewoke.
      rachelpaints
      • 2 Years Ago
      what makes dogs special is they aren't people.
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