Mitsubishi teases 2012 Geneva Motor Show reveal

Mitsubishi has been something of a punching bag among both analysts and critics in the United States for some years now, with lukewarm reception to new products and meek sales figures. But while few were paying attention, the Japanese brand's pendulum made a mighty swing in the right direction in 2011, with sales finishing up over 40 percent year-over-year, making it the second fastest-growing brand in the States. Of course, total brand sales were just 77,995 (2010 sales: 55,683), but one has to start somewhere.

Buoyed by increasing demand for new products like the Outlander Sport, Mitsubishi isn't quite "feeling its oats" just yet, but it's alive and kicking. As further evidence, the company has just released a teaser image of an unnamed vehicle it plans to debut at the Geneva Motor Show in March. Significantly, Mitsubishi indicates that this is the first time it has ever chosen to stage a global product reveal in Europe. The mystery vehicle, which appears to be a crossover – likely the next-generation Outlander – will go on sale in 2012. The second-generation Outlander has been on sale here since 2006, with a facelifted model arriving for the 2010 model year.

Mitsubishi says this is the start of a new, "re-focused design language," which evidently means moving away from the massive Lancer Evolution-inspired grille that currently adorns the Outlander. We like what we see here, from the gaping lower air intake to the U-shaped hood pressing and assertive headlamps. We'll probably have to wait until closer the Swiss show starts to get a closer look at the rest of the vehicle, but for now, check out the image above and the press release after the jump.

Show full PR text
2012 GENEVA MOTOR SHOW A NEW LOOK...

For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi's design language.

Next generation
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC's "Jump 2013" business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.

A tradition of engineering
This re-focused design language, while still being formulated, is envisaged as an open design concept, meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi's famous Three Diamond logo accordingly. Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi's near century old tradition of technology tailored for today's world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC's state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs...

For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi's design language.

Next generation
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC's "Jump 2013" business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.

A tradition of engineering
This re-focused design language, while still being formulated, is envisaged as an open design concept, meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi's famous Three Diamond logo accordingly. Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi's near century old tradition of technology tailored for today's world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC's state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs...