Mitsubishi has been something of a punching bag among both analysts and critics in the United States for some years now, with lukewarm reception to new products and meek sales figures. But while few were paying attention, the Japanese brand's pendulum made a mighty swing in the right direction in 2011, with sales finishing up over 40 percent year-over-year, making it the second fastest-growing brand in the States. Of course, total brand sales were just 77,995 (2010 sales: 55,683), but one has to start somewhere.

Buoyed by increasing demand for new products like the Outlander Sport, Mitsubishi isn't quite "feeling its oats" just yet, but it's alive and kicking. As further evidence, the company has just released a teaser image of an unnamed vehicle it plans to debut at the Geneva Motor Show in March. Significantly, Mitsubishi indicates that this is the first time it has ever chosen to stage a global product reveal in Europe. The mystery vehicle, which appears to be a crossover – likely the next-generation Outlander – will go on sale in 2012. The second-generation Outlander has been on sale here since 2006, with a facelifted model arriving for the 2010 model year.

Mitsubishi says this is the start of a new, "re-focused design language," which evidently means moving away from the massive Lancer Evolution-inspired grille that currently adorns the Outlander. We like what we see here, from the gaping lower air intake to the U-shaped hood pressing and assertive headlamps. We'll probably have to wait until closer the Swiss show starts to get a closer look at the rest of the vehicle, but for now, check out the image above and the press release after the jump.
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2012 GENEVA MOTOR SHOW A NEW LOOK...

For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi's design language.

Next generation
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC's "Jump 2013" business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.

A tradition of engineering
This re-focused design language, while still being formulated, is envisaged as an open design concept, meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi's famous Three Diamond logo accordingly. Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi's near century old tradition of technology tailored for today's world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC's state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs...

For the first time, Mitsubishi Motors Corporation (MMC) has decided to select the most demanding European market as global launch pad for an all-new vehicle. Next March, the Geneva Motor Show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi's design language.

Next generation
This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC's "Jump 2013" business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.

A tradition of engineering
This re-focused design language, while still being formulated, is envisaged as an open design concept, meant to be flexible enough to suit specific vehicle requirements whilst staging Mitsubishi's famous Three Diamond logo accordingly. Refined yet assertive, this new engineering-driven look can be understood as the new expression of Mitsubishi's near century old tradition of technology tailored for today's world – the one that recently brought i-MiEV, the 4N1 Clean Diesel engine, Green Plastics and the same one that will bring innovative proprietary PHEV technologies next year, based on MMC's state-of-the-art electric vehicle know-how that led to i-MiEV, prior to other future significant breakthroughs...


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    • 1 Second Ago
  • 41 Comments
      brenden
      • 2 Years Ago
      remember when slow teaser reveals were reserved for cars we actually wanted to see?
      CarCrazy24
      • 2 Years Ago
      I really wish Mitsubishi the best, because if these products do well then we can possibly look forward to another Evolution one day!
      Natural
      • 2 Years Ago
      I have a 2011 Outlander XLS, but it looks like it'll be my last Mitsubishi. I have no interest in electric or hybrid right now. Judging by the cars I see on the road, not a lot of other people do either. Not a great business decision to go all-in hybrid/electric at this stage.
        Freereader
        • 2 Years Ago
        @Natural
        They would probably make the internal combustion engine powered version of Outlander. And I think the electric/hybrid would be the premium as AWD GT version right now. P.S. Nice choice of Mitsu. I drove XLS 2011 for a while and really liked it.
      Teleny411
      • 2 Years Ago
      The gallant is so old Moses was driving one.....
      Seph
      • 2 Years Ago
      it's such a shame that mitsubishi will stop selling gasoline powered engine, and go all-out electric. They've so much potential to be a game-changer. It's just that they don't acknowledge their good qualities.
      Bryan Lund
      • 2 Years Ago
      Mitsubishi and their Lancer and EVO X's, their all-electric i and now this, the new SUV called the PX-MiEV, are all awesome vehicles. Mitsubishi really does build strong cars with great engines that will outlast the competition. I'm gonna stay with my '08 Lancer GTS in Rally Red until I can find something else just as good. It's gonna take another Mitsu to do that, too. I may take a look at this new SUV unveiled at Geneva in Mar.2012 and/or the 2013 Lancer GTS Hybrid. They're doing just fine.
      • 2 Years Ago
      [blocked]
      NightFlight
      • 2 Years Ago
      The design looks stale and dated already. Their sales uptick really doesn't mean anything. They added the Outlander Sport, and its fleet sales mix of the Galant and Lancer increased.
        Freereader
        • 2 Years Ago
        @NightFlight
        yeap, the new Toyota Camry and VW Passat look very modern :)
      KevinT18
      • 2 Years Ago
      It does not look good at all. It looks way, way outdated. Apart from the fact that the lights have a photoshopped futuristic blue thing going on, the shape of the entire design looks appropriate of mid-90s Japanese sedans
      dukeisduke
      • 2 Years Ago
      Mitsubishi? Who cares? Just another zero down, zero percent interest deal bottom feeder, that will be huffing blue smoke in a few years, like every other Mitsubishi I see.
      SPG1
      • 2 Years Ago
      looks good
      AP1_S2K
      • 2 Years Ago
      How weak are Mitsubishi's resources where Kia and Hyundai just seem to have over taken and surged over the last several years where as Mitsubishi just flails like a fish out of water? From the front lower opening/round driving lights, it's most like a cross-over/SUV because those are the typical design elements used for those vehicles.
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