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Fiat USA put a video showcasing the 500 Abarth on the Internet last November that tested the bounds of what is doable on network TV. That's one of the big reasons it hasn't been put on TV yet.

You'll see what we mean when you view the ad, titled "Seduction," after the jump. It was the foam that made it iffy for the networks.

But we chatted with Chrysler marketing chief Olivier Francois at the Detroit Auto Show about Super Bowl commercials where advertisers are known to push the envelope. In the Chrysler-Fiat world of double titles, Francois is also CEO of Fiat.

Francois, who is considering a few options for the big game, is wondering if the Abarth video is Super Bowl worthy, and wants to know what Autoblog readers think about the spot. Good enough for the big game, also known as the Super Bowl of advertising?

Chrysler, of course, was the toast of the Super Bowl in 2011, showing an unprecedented two-minute ad featuring Eminem's "Lose Yourself," an appearance by Eminem himself and the new ad theme, "Imported From Detroit."

It's a high bar to reach again.

What do you think? Does this Abarth ad have the right stuff?

Should Fiat show this ad during the Super Bowl?
Yes, it's a perfect fit for the Super Bowl. 5255 (69.5%)
No, show something we haven't seen before. 2308 (30.5%)



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    • 1 Second Ago
  • 57 Comments
      benjamin_ho
      • 3 Years Ago
      Use the pop-up video version of it. That will explain lots.
      Sugaki
      • 3 Years Ago
      I mean if the viewer were truly innocent and unsuspecting, they wouldn't know what the foam is implying anyway. It takes a person with their mind in the gutter already to know what it's implying.
        Shiftright
        • 3 Years Ago
        @Sugaki
        I'm a car carrying perv and didn't get the spooge /latte link until I read it on this blog
      ELG
      • 3 Years Ago
      its not nearly as risque as the godaddy commercials and MUCH classier
      metalmatrix7
      • 3 Years Ago
      I voted for it saying it is super bowl caliber, but i would really like to be surprised by a new commercial of the same level of excellence.
      Azazel
      • 3 Years Ago
      As much as I love the Abarth ad, it's been on the internet for over a month. That's years in internet time. So I say come up with something new and equally edgey.
      rmt_1
      • 3 Years Ago
      I've seen this commercial on regular T.V. already. Since I live in the SF Bay Area, maybe the standards here are more permissive of this type of ad. However for the Super Bowl, they need a new ad that can state a clear identity for Fiat on their return to the U.S. and creates an image for what makes a Fiat Abarth 500 owner different from other drivers, Mini owners in particular. Fiat needs the courage to show an ad that can rival Apple's legendary "1984" ad or at least the Chrysler's Eminem/Chrysler 200 ad.
      Tim
      • 3 Years Ago
      My answer is a qualified "yes." I've seen this commercial and passed it along to friends--even posted it on at least one online social networking site. That's my qualification. If it's already been seen by a large audience in the U.S., then I'd say it isn't fit for the Super Bowl. But, if it's still new to most people here, I say go for it. I would enjoy watching it again with friends, anyway.
      bobmarley
      • 3 Years Ago
      yes and no. Yes its funny and sort of cool the first time you see it. No. I've seen it before and it could use something extra to boost it into superbowl worthyness.
        JH
        • 3 Years Ago
        @bobmarley
        I could watch this a 100 times and still like it.
      MotorworldHype
      • 3 Years Ago
      If this was shown during the superbowl it would definitely get people talking but they would be talking more about the content of the commercial and the woman, not so much the car. Although it still made me laugh and is way better than those stupid J-Lo commercials.
      Netniks
      • 3 Years Ago
      Dream on, Fiat. An anthropomorphic 500 would more likely be my bald accountant, but with a nice tie to match his dreamy blue eyes, and not a scandalous supermodel with a "forbidden fruit" tattoo on the back of her neck. The closest that I'm ever going to get to this tempestuous Italian vixen is to know the guy who works at the place where she gets her Brazilian.
      Douglas Harry
      • 3 Years Ago
      I thought the whole point of a Super Bowl ad is that it had never seen before. I know it has never been on the air but how about showing something completely new.? And what was suggestive about the foam? There have been far worse stuff on TV,
        gtv4rudy
        • 3 Years Ago
        @Douglas Harry
        It's been on Canadian television for awhile.
      Shiftright
      • 3 Years Ago
      Jesus, Americans are hypocritical prudes....We can show all matter of blood, guts and violence, but a little sexual innuendo is off the table? Fiat needs to get out of the Diva accessory corner it has painted itself into, so get some balls and go for it, latte foam included. If it gets some people's panties in a twist, all the better. A little notoriety goes a long way.
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