The all-new 2012 BMW 3 Series is scheduled to hit U.S. BMW dealerships in February, which makes now a good time to option up our dream Bimmer. The 3 Series configurator reveals 15 different 3 Series models from which to choose, including coupe, convertible, sedan and Wagon variants, plus a choice of a four- and six-cylinder gas engines, along with a diesel model and available all-wheel drive. However, only the 328i and 335i rear-wheel-drive sedans are new 2012 models, while the coupes, diesel-powered 335d, any all-wheel-drive model and the M3 are all still based on the prior generation 3 Series and listed as 2011 models.

The all-new for 2012 328i Sedan starts out at $34,900 (plus $895 destination), but just a few options sends the MSRP skyward. Buyers can choose from the Luxury Line model ($2,100), Modern Line ($2,100) or Sport Line ($2,500), plus six option packages that offer everything from enhanced safety technology to an upgraded sound system.

Step up to the 335i Sedan and expect to pay $42,400 (plus $895 destination). The 335i also comes with the choice of Sport Line, Modern Line and Luxury line, but the price tag for those trim levels falls to $1,700, $1,400 and $1,400, respectively. The diesel-powered 335d starts out at $44,150, and the 328i and 335i coupes (still based on the outgoing model generation) start at $38,700 and $45,100, respectively. Head over to the BMW website to price out a new 3 Series for yourself.

UPDATE: Clarification added about which 3 Series models are all new for the 2012 model year.


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    • 1 Second Ago
  • 131 Comments
      KAG
      • 2 Years Ago
      You know, a 3 series for over $50k sounds way to much.
      InCyphe
      • 2 Years Ago
      What happened to $0 black or red nonmetallic paint option?!?! Wow, such a sneaky way to raise price. Might as well tack on $550 on MSRP and make metallic paint "Free"
        godwhomismike
        • 2 Years Ago
        @InCyphe
        My last three vehicles were turbo-4 vehicles, all had metallic paint, leather, AWD, two had navigation systems, all under $32K, and all were purchased within 3 months of hitting dealer lots in their first year of a model refresh/release.
      Eta Carinae
      • 2 Years Ago
      I will wait til the Cadillac ATS config. Goes up before anybody makes a real choice :/
      godwhomismike
      • 2 Years Ago
      DAMN!!! That 3-series quickly jumped up to close to $50K with just a few basic packages, and that's with a 4-CYLINDER engine!!! I am not ragging on turbocharged 4-cylinder engines (my last three vehicles had turbo-4 engines), but that's a hell of a lot of money to pay for a vehicle with that engine choice. Personally, if I had $50K to spend on a Turbo-4 vehicle, I would pick the Range Rover Evoque. At least this way, I get a good AWD system, unique styling, better comfort, and better cargo space.
        ChrisTT
        • 2 Years Ago
        @godwhomismike
        Better comfort? I like the Evoque but it's a real pelvis crusher!
      lorenzo
      • 2 Years Ago
      those starting trim packages are little more than a set of $2,500 wheels
      miketim1
      • 2 Years Ago
      I STILL cant get used to this front end . . . Looks awful to me as of now but it prob will grow on me. Looks as If someone took the 2011 3 series and squashed its face and this came out
      JohhnyDough
      • 2 Years Ago
      Ouch, inflation is a mofo. And here I thought ~60k/yr was decent salary, I guess you need to be clockin 100k to afford a 335i...sad.
        MJC
        • 2 Years Ago
        @JohhnyDough
        You shouldn't by buying a new BMW with a $60K income anyway, unless you're paying cash. Financing a 335i with 20% down will be like $800/month, which is probably 1/4 of the net income of someone making $60K.
          BG
          • 2 Years Ago
          @MJC
          @Zoom, excellent point. And many people seem totally unaware that leasing expensive cars is a guaranteed way to suck money out of whatever savings they have. The business model is fabulous for the dealers, who can push option-loaded cars on their customers, but dismal for the typical family budget. And economist wonder why Americans have no savings.....
          Zoom
          • 2 Years Ago
          @MJC
          exactly. this is why the economy crashed. Too many $60k salaries driving $55k cars.
          clquake
          • 2 Years Ago
          @MJC
          Most people would blame irresponsible lending for the economy, not individual overstretching of their budgets.
        adam1keith1980
        • 2 Years Ago
        @JohhnyDough
        You have to be the "1%" to be able to afford a BMW - not just to buy, but to keep it in working order.
      scriber72
      • 2 Years Ago
      I would guess I'll never actually use a configurator, because I'll continue my lifetime streak of never buying a brand-new car. It's sweet getting something used after the initial depreciation hit--e.g., my '08 C63 was MANY thousands cheaper versus new, with 27K in miles. As a bonus, it renders the question of whether the vehicle is "worth the price" moot in a way; by definition, what people are willing to pay sets the price in the used market. It's just a matter of whether you want it.
      Zoom
      • 2 Years Ago
      Man reading the comments on here just show something. People are jealous that their car doesn't handle well, is slow, or old. The F30, while not perfect style-wise, is going to continue to be the benchmark for performance sedans. Get over it. Yes, it has a base model with a 240hp 36mpg 4-cylinder. So what?! Audi's been selling 200hp 4's for years and you dips don't complain. BMW put the 3 on a 90lb diet and increased the power. SHUT UP already.
        The Calligrapher
        • 2 Years Ago
        @Zoom
        @Zoom: It is good that they put a manual in their cars, but it is bad that the mechanics itself is so crappy. BMW should source their manual gearboxes from Honda, since today it is already clear that Getrag will never be able to reach Honda's level of finesse when it comes to manual gearboxes.
          Zoom
          • 2 Years Ago
          @The Calligrapher
          I admit, Honda makes a nice manual. but I haven't experienced a manual in RWD Honda with more than 160hp. And I'd never give up the driving dynamics of the bimmer for a civic or accord, I'll live with the notchy 1-2 shift. 2-6 are just fine.
        Zoom
        • 2 Years Ago
        @Zoom
        AND! They're the only ones putting proper manual transmissions ACROSS the range. If you're not enthusiastic about just that fact, you dont belong on Autoblog. Go drive your Camry or Malibu instead.
          Zoom
          • 2 Years Ago
          @Zoom
          Apparently my downrates show that AB-commenters don't care about drivers' cars. I knew before not to take any of you seriously, but this proves it.
          Zoom
          • 2 Years Ago
          @Zoom
          @Brian. Give me a break. I deserve to be pompous after reading the hate on here.
          Brian E Parker
          • 2 Years Ago
          @Zoom
          Actually, I downgraded you because of your pompous and judgmental attitude...
          evannever
          • 2 Years Ago
          @Zoom
          @Brian E Parker Down voting Zoom for being pompous and judgmental and then commenting on it is in fact pompous and judgmental. If that's the standard for down votes, then here, enjoy one from me.
        Zoom
        • 2 Years Ago
        @Zoom
        Deep Breath. Now that I've got that out of my system, I'll share my disappointments. Many of you rightly bring up that there is a significant lack of color options in general, and interior combinations. I agree. I have a feeling BMW will be fixing that by 2013. Also, the lines are kind of annoying, and so is requiring the premium pack to get xenons. They may fix that too. Still, I don't think it's unreasonable to not have xenons standard. Some people don't want them. Also, don't forget, BMW provides 4-years, 50k maintenance included. That's worth $1500-2000 alone.
          BRKF06
          • 2 Years Ago
          @Zoom
          BG - you cannot order xenons unless you get frou frou crap like moonroof, power seats etc. Xenons in the 328i require the premium package on the F30. That's an epic fail. Yes, zoom, BMW fans can hope for 2013 BMW fixes these issues. I already emailed them and complained about the horrible packaging for 2012.
          Zoom
          • 2 Years Ago
          @Zoom
          @BG: Exactly. If you want a sporting car with german engineering and superb driving dymanics, you can get one sans all the fluff. If you want a luxury car that can park itself, you can get that too in a 3.
          BG
          • 2 Years Ago
          @Zoom
          I agree that the price is high and agree with your disappointments. But note you can order the Xenon lights separately. And to all those writers who seem to feel a car has to be loaded with frou frou stuff like metallic paint, electric seats, or electronic accessories, we should be thankful that BMW still imports to USA a model that can be purchased with the basics, a superb-handling car with manual transmission.
      Justin Campanale
      • 2 Years Ago
      I have never seen so much hate for a car on AB, especially a car that has long been the brchmark in its class. I configured a 2012 BMw 335i Sport Line with leather, manual transmission, and "sports steering" for $47,275. No, it's not bargain basement pricing. That's not the point. The 3 series is one of the best sports sedans around. It is THE benchmark in its class in driving dynamics, handling, and performance. It has a decent interior, and it gets great mileage for a sports sedan. The price is completely worth it when you consider these factors. So what's with all the hate? Would you haters mind showing me a car in this class which has better performance? Better handking? Better well roundedness? Or are you people just hating to hate?
        BRKF06
        • 2 Years Ago
        @Justin Campanale
        Bad argument. Go configure a 328i e90 and a 328i F30. The F30 rings in much higher and requires several things to get some basic features like xenons. Additionally, the color options are quite limited compared to the e90. The 335i, I owned an e90 335i, is fast, but heavy as hell. And the F30 comes with even more standard features for about $500 more. Its price isn't really much different than the e90. Supposedly it's a tad lighter too. Still after living with the boredom of the 335i, I think I'd rather go for a CPO M3 and get an engine that's actually fun to wring out. There is no fun to be had in a 335i as the engine is powerful but almost feels like a diesel as it just pulls steadily with no peaks and nothing frantic.
          BRKF06
          • 2 Years Ago
          @BRKF06
          @Wat - Feels like a diesel. Not sounds. It pulls hard from low RPM and peaks early in the rev range. Because it's light for its class that doesn't make that fat pig light. If most americans are obese, that doesn't make the person a bit overweight skinny. There's no drama in the 335i's N54/N55. It's just smooth and bland. Tip the gas, the car goes. In top gear at 75, tip the gas and it pulls. No need to change gears. No frantic rush of adrenaline like the old e46 ZHP, the e46 M3 or the e90 M3. To each his own. I do not embrace the idea of a car that never requires me to downshift to pass. I want to have to work the throttle, clutch, etc. That's why I bought a damn manual. If the engine pulls the same across the rev range it makes daily driving and track driving boring. And older turbos were often more peaky leading to more fun, imho. Is it more efficient to have a small turbo pull across a broader range? Yep. Don't care about efficiency. Care about getting some mojo out of the car. Care that 140 on the autobahn feels exciting; not like I could have a cup of tea.
          aatbloke1967
          • 2 Years Ago
          @BRKF06
          "I have never seen so much hate for a car on AB" What do you expect from teenagers who can't even drive?
          wat
          • 2 Years Ago
          @BRKF06
          Bored of the 335i? > 335i owner here. You're kidding me. 300 lb/ft torque at pretty much when you tap it lightly makes it boring? Felt heavy even though it's the lightest in its class? > Lightest car in its class, unless you're one of those people who whine about BMW's properly weighted steering. Sound like a diesel? > Also own an X5 diesel. Trust me, it sounds nothing like a diesel Pulls steadily with no peaks? Okay, that is the only one that's correct since max torque comes at an early RPM range and max HP at the end, but that's characteristic of all turbo engines So basically, whinemore.jpg
          Justin Campanale
          • 2 Years Ago
          @BRKF06
          The 335i is boring? What do you drive, pray tell? A Bugatti? A Koenigsegg?
        Dixon Ticonderoga
        • 2 Years Ago
        @Justin Campanale
        Honestly, my problem is that for the price of a fully loaded 335 I can get a fully loaded CTS-V. As much as I love the engine in the 335 (and I had a lot of fun when I had one as a loaner when my 330 was in the shop) the economics of that doesn't work out for me. I like BMWs a lot, own one, don't automatically assume that everyone who drives one is a giant asshat, but the pricing on them is just rediculous.
        kdoko7
        • 2 Years Ago
        @Justin Campanale
        G37
          Justin Campanale
          • 2 Years Ago
          @kdoko7
          Source, please?? Don't get me wrong, the G37 is an amazing car in its own right, and it would be the benchmark in this segment if it weren't for the 335i. But from what I recall, the OLD 335i outperforms the G37. So the new one definitely will.
      ChrisTT
      • 2 Years Ago
      If it were for this comments one could assume BMW was the worst car company on the planet that does everything wrong. And yet somehow they are the top-selling luxury car maker. Strange isn't it?
        • 2 Years Ago
        @ChrisTT
        [blocked]
          MJC
          • 2 Years Ago
          And Lexus making crap cars helped also.
          ChrisTT
          • 2 Years Ago
          Yeah right, like the world is nothing but the US market. Lexus doesn't sell half the cars BMW sells worldwide. Now, how do you blame that on earthquakes and tsunamies?
        fragmit50
        • 2 Years Ago
        @ChrisTT
        I applaud Autoblog for not repeating the same standard rhetoric that every other auto outlet usually spouts about BMW. If you are going to charge over 40k for a 4 banger, in this kind of market, you better be prepared to be looked at under a microscope..
          Zoom
          • 2 Years Ago
          @fragmit50
          Audi's been doing it for years.
      • 2 Years Ago
      [blocked]
        The Calligrapher
        • 2 Years Ago
        Well, BMW is a company that strives to maximize its profits. You see, the above is the marketing tsrategy they choose on US market. And that's is indeed a profit-maximizing strategy. You see, Americans are very primitive people, papuan of the modern world basically. And the thing with primitives is that they will pay gold for some cheap glass beads and other shiny trinkets. So, BMW exploits it for profit. It sell the car for reasonable money (to attract normal people) and additionally sells shiny trinkets to primitives for extra money. It is implied by your message that you see these trinkets as something absolutely. necessary. Which means that you must be one of the primitives. I, on the other hand, drive a basic 335i with Sport package and nothing else. And that's what civilized people do, if they want to drive a BMW. As for papuans - they will have to pay. To each their own, I guess...
          aatbloke1967
          • 2 Years Ago
          @The Calligrapher
          This post is absolutely spot on. The American teenagers who hate BMWs won't like it but the truth always hurts. There isn't a more superficial, materialistic race of people on earth.
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