We never heard about buyers of other ex-General Motors brands – Pontiac, Saturn and Hummer – taking to their keyboards to research new rides when the lowered boom crushed them all. Even though they would have been warrantied and supported by a still-living GM.

Leave it to Saab, then, to spin that right 'round like a record: according to electronic-research tracker Dataium, 10 percent more people have inquired about Saabs since the brand declared bankruptcy. Even better for the dealers sitting on 221 days worth of inventory: there were three times as many new shoppers in the 96 hours after the announcement, and for the next two weeks as least 50 percent of them were first-timers. All this for a tiny brand selling two cars without warranty and parts support (yet).

Who knows how much of that will turn into actual sales, but that's probably more than could have been expected in the silver-lining department.


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  • 26 Comments
      TriShield
      • 2 Years Ago
      This also happened with Saturn and Pontiac when GM stopped offering those brands. I picked up a new Vibe GT for 11k+TTL (sticker 24k) and a G8 for a song. Once the prices on new Pontiacs dropped to a certain level people bought them up fast. It was an excellent opportunity to purchase a brand new vehicle for a massive amount of money off. People who bought G8s and Solstices at the time found they appreciated in value after they were sold out (if they kept them in good condition). The same thing is happening with Saab vehicles. They won't likely appreciate like a specialty Pontiac, however it is a once-in-a-lifetime opportunity to purchase a high quality European car for the price of a Chevy, Ford, Toyota or Honda (or even less). It is an exceptional buying opportunity. Warranty coverage is not a big deal. The vehicles are new and typically new vehicles don't require any major repairs. That's something you would be more worried about on an older, well used vehicle. But many dealers hips are offering aftermarket warranty purchases on the cars. Lenders like USAA, Ally, etc are also offering warranty coverage with no deductible for those who want it. Plus, each Saab (esp the 9-4X and 9-5) are GM cars throughout with common parts with numerous American GM models, no different than the Pontiac-badged Holdens sold here. The most unique bits are the exterior and interior. The new 9-5 sedan in particular is the best GM sedan on the market right now. It is a much better vehicle than the CTS 3.0 and 3.6 in every respect and it is gorgeous inside and out. Right now Aeros (300hp, AWD, the best seats in nearly any new car) can be had for around 30k depending on options (sticker 50k-59k). The 9-3 has been around a long time but is still a very charming and very nice car in every respect. Many dealers are selling them for 20k-27k depending on body style and options (sticker 34k-44k). Many dealers are liquidating their new inventories. Many have demo'd some of their inventory and are selling them as new or used. Many are rolling their new inventory to "pre-owned" even though they've never been sold and may have less than 20 miles and the window sticker still in the car. Some I have been in contact with are even opting not to sell their inventory and instead using them as Buick and Cadillac customer loaner cars when they come in for service. Here are some of the dealers advertising sales. http://www.saabnortholmsted.com/snap-up-a-saab.htm http://www.crsaab.com/ http://www.saaboftroy.com/index.htm http://www.saaboflakeside.com/index.htm http://www.tracybankssaab.com/new-inventory/index.htm http://www.kengarffsaab.com/new-inventory/index.htm http://www.rutlandsaab.com/new-inventory/index.htm http://www.suburbansaab.com/specials/index.htm?category=New+Saab That's just a few, if you want a new one and can swing it now is the time to act.
      • 2 Years Ago
      [blocked]
      TahsinZ
      • 2 Years Ago
      Even the Titanic rose one last time before it sank for good.
      m
      • 2 Years Ago
      They should have Sold the saab with prices that undercut the germans in the first place ... now is too late... instead of matching ... who did they think they were? Audi? That was the wrong bet they took. Even the japanese, despite a slightly lower price and with they superior cars to Saab, are not able to beat bm and mb. Sad sob for saab.
      Steve
      • 2 Years Ago
      that dashboard is ugly! Also a lot of people say they would buy a certain car, but how many actually do it?
      Redline
      • 2 Years Ago
      Probably because they are expecting large discounts?
      Sachin Doshi
      • 2 Years Ago
      In other news, since Saab went bankrupt, 10% more people have heard of them.
      Avinash Machado
      • 2 Years Ago
      Sad to see the death of an iconic auto brand.
      Alex740
      • 2 Years Ago
      Not a surprise, they are good deals and since they are almost completely GM products the problems of old ones aren't really there anymore. I think a lot of people actually like Saabs but the prices were waaaay to high for what they were new and the had lost much of what brought people to Saab in the first place. 10-15k off puts many in the pricing neighborhood of a Camry or an Accord and I'd take a Saab at the same price over either of those any day.
      JonZeke
      • 2 Years Ago
      I looked at a Saab the day before bankruptcy, and they were already taking massive amounts off the sticker for new cars. $5-10K for 9-3s, $9-15K off 9-5s... ...and guess what, after owning 2 9-3s (an 04 and an 08) it still wasn't enough. Nice cars? Sure, if you've never had one. But the GM interior "improvements" made the cars generic, and the handling on the 9-3s at least is competent but dull. The 9-5 had my attention, but the size is massive - and the wagon never made it out of the gate. Best of luck to all the buyers out there, but don't be deluded: they're good family cars with a Euro appeal, not the BMW on the cheap some of you might pretend they are.
      artandcolour2010
      • 2 Years Ago
      I really hoped GM would buy it back.
      themanwithsauce
      • 2 Years Ago
      Does this not indicate the lack of perceived value for a saab? When HP discontinued their slow-selling touchpad people couldn;t buy it fast enough at the fire sale prices. But then when they tried to sell them as a bundle with computers it didn't bump up computer sales much. People LOVE saabs....just not full price saabs. I was seriously considering calling my bank for a loan on a 2010 9-3 with
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