Among other things, Audi is known for the brash and bold styling elements of its front fascias. From the giant chiseled trapezoid grille to its highly stylized LED headlamps, there's no mistaking the face of an Audi for anything else on the road.

Audi's LED lighting will be on full display during the upcoming Super Bowl as the German automaker has purchased a 60-second plot of airtime during the first quarter, marking the fifth year in a row that Audi has advertised during the big game.

If those eyes truly are the windows to the soul, the 420-horsepower 4.0-liter TFSI V8 nestled behind the peepers of the 2013 Audi S7 is one soul we're eagerly looking forward to seeing stirred during SB XLVI on February 5th. In the meantime, we'll just have to live with the press release after the break and the image above, which you can enlarge with a click of the mouse.
Show full PR text
Audi Super Bowl Spot to Highlight Signature LED Technology and 2013 Audi S7

• For the 5th year in a row, Audi will air a :60 spot in the first quarter
• Signature LED technology takes center stage in Super Bowl spot
• LED-themed activations kick off January 29 at the Audi Forum in New York

– Audi today revealed details of its highly-anticipated Super Bowl advertisement, slated to run in the first quarter of the big game on Sunday, Feb. 5, 2012. In the upcoming 60-second spot, the brand's signature LED headlights will take center stage along with the new 2013 Audi S7 sedan. The story theme remains undisclosed.

"With LED, there's no mistaking an Audi. Since pioneering the technology nearly ten years ago, LED lights have established the Audi persona have become one of the most recognizable features on the road," said Scott Keogh, Chief Marketing Officer, Audi of America. "Like our LEDs, this year's Super Bowl spot will be unmistakably Audi."

At 5,500 Kelvin, Audi LED headlights are the closest re-creation of daylight available, providing numerous safety benefits, such as helping drivers' eyes perceive more contrast experience less strain. Traditional lights take 0.2 seconds to engage, while LEDs are immediately activated making driving safer, faster. In addition to safety, LED lights save resources by using 50-percent less power required from the alternator – which in turn reduces the load put on the vehicle's engine – and can last the lifetime of a vehicle.

Throughout February, enthusiasts can visit Audiusa.com to interact with LED-themed content and learn more about Audi's signature technology, including its design, safety, efficiency and performance benefits. Beginning on January 29, visitors to the Audi Forum in New York can explore an interactive LED-focused digital experience.

The all-new Audi S7 combines thrilling performance, stunning design, and intelligent efficiency technologies in a package that further enhances Audi's exciting new A7 five-door coupe. Audi MMI Navigation plus comes standard on the S7, which includes Audi connect™ enabling Google Maps™ and Google Search™ as well as a Wi-Fi® hot spot for up to eight devices. The Audi S7 is fitted with the new 4.0 liter TFSI® with 420 hp and 406 lb-ft of torque.

Super Bowl XLVI marks the brand's fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot.

In last year's "Release the Hounds" spot, Audi became the first Super Bowl advertiser in history to tag an ad with a Twitter hashtag. The adventurous spot, featuring the new Audi A8 flagship sedan, was a parody of individuals attempting to escape from the confines of old luxury as portrayed in a luxury prison. The spot also featured a comical cameo by legendary musician Kenny G.

In 2010, Audi's Super Bowl ad showcased a soundtrack created by rock legends Cheap Trick and featured the A3 TDI "Green Car of the Year" clean diesel vehicle, showing how easy being green can be. The brand's 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the message that luxury is evolving. In 2008, the brand's first Super Bowl spot delivered a parody of the movie "The Godfather," signaling that Audi was ready to take on the perceived luxury leaders.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 28 Comments
      john m
      • 2 Years Ago
      I like it! But I wish Audi would bring the A/S5 Hatchback to the USA!
      RS4AWLEY
      • 2 Years Ago
      Quite possibly the sexiest car of 2012...
        adam512
        • 2 Years Ago
        @RS4AWLEY
        It looks like every other audi on the road
          RS4AWLEY
          • 2 Years Ago
          @adam512
          So, you admit to taking notic to Audi models? Mission accomplished...
          RS4AWLEY
          • 2 Years Ago
          @adam512
          So, you admit to taking notice to Audi models? Mission accomplished...
        Jake
        • 2 Years Ago
        @RS4AWLEY
        I know I am in the minority here for some reason, but I find Audi's current styling to be boring and too much grill. I am not a BMW guy, but I find them to be more visually interesting these days.
          kcroc10077
          • 2 Years Ago
          @Jake
          I think Audi has the best looking full line of automobiles on the planet. After them Jaguar, but they only have three models.
      jj360
      • 2 Years Ago
      Based on what I see around Los Angels those led headlamp (accents?) are probably the least reliable part of any new car on the road.
      adam512
      • 2 Years Ago
      LED Headlamps were made available on the LS600h when it first came out, nothing new here, even the Lexus CT and facelifted Prius have LED headlamps
        RS4AWLEY
        • 2 Years Ago
        @adam512
        The first production car to offer LED headlights was the 2010 Audi R8 V10 - some can argue that shortly after the LS600h offered them, as did the Platinum Packaged Escalade for 2010. I don't think Audi is claiming to be the only one offering them with this ad - but they are certainly the most innovative when it comes to lighting!
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      vaua70
      • 2 Years Ago
      Just love this car, to bad cannot afford it at least manage to buy it's cousin VW Jetta GLi
      Jonathan
      • 2 Years Ago
      I wonder what 3 year old Mercedes and BMW Audi is going to drag through the mud with them. It's sad that's the only way they can sell cars... Maybe they learned from last year though when the S class ended up looking better than the A8
      kcroc10077
      • 2 Years Ago
      Good looking car. Absent of actually needing quattro I'm curious. Would AB readers choose this or a Jaguar XF Supercharged/ XF R
      • 2 Years Ago
      [blocked]
      AP1_S2K
      • 2 Years Ago
      Lexus should take some pointers from Audi because I'm sure the Audi commercial will be better after seeing the Jurassic Park Lexus commercial.... I'm hoping for a Lexus Independence Day commercial next.
      KAG
      • 2 Years Ago
      The A7 is such a nice car, and to sit in it is perfect. A S7 should be amazing.
    • Load More Comments