Though we still can't explain the technology, we're becoming big fans of projection mapping, as can also be seen in this video that has also been featured on these pages.

From what we can gather, a Russian marketing team called Radugadesign was behind this production, and we can only assume that a lot of hard work and some sinister numbers crunching from a swath of powerful computers and graphics cards went into its making.

As to why this presentation existed in the first place, we have no idea... other than some vague notion that it was produced for Marlboro. Yes, we're assuming it's the cigarette company. What Marlboro has to do with an Audi A7, we won't even attempt to explain.

In any case, we suggest you see the results for yourself in the video after the break.

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    • 1 Second Ago
      • 3 Years Ago
      This was actually really ******* cool to watch.
      • 3 Years Ago
      Mind: Blown.
      • 3 Years Ago
      Are you sure they're really smoking Marlboros? But the technology is cool.
      • 3 Years Ago
      That is amazing! I just found a youtube video with a mapping done on a lambo at a newly opened garage in Switzerland! ABSOLUTELY INCREDIBLE!!! YOU MUST SEE IT!!!.... plus the lambo is a lot sexier than the audi!
      • 3 Years Ago
      That is NOT an A7... This is a Euro-spec A5 Sportback.
      • 3 Years Ago
      That chick is useless.
      • 3 Years Ago
      dubstep ruins EVERYTHING
      Thomas Leuzinger
      • 3 Years Ago
      Was it music playing or did the electics short circuit? Animation was very well, but the noise was just awful.
      • 3 Years Ago
      To those that only complain, get over yourselves. I'm sure you can do this from your mom's basement like you do everything else.
      • 3 Years Ago
      Copy cat of the Infiniti M35 launch from a few years ago - plus nauseating music.
      • 3 Years Ago
      Just don't build any Audi out of Mexico.
      • 3 Years Ago
      The actual projection mapping is cool, but the camera ruins it. You don't need to cut to a different angle every 5 seconds for this kind of thing.
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