GM marketing changes to Run Deep?
The news comes in the wake of tepid response to the automaker's "Chevy Runs Deep" campaign, which has been live since the fall of 2010. The review has already seen one agency, Big Fuel, escorted out the door. The New York agency was tasked with handling social media for all four GM U.S. brands, and Ewanick said coordinating the agency's campaigns simply took too much time and effort.
The automaker's marketing effort has been anything but stable in recent months. Chevrolet has had six marketing leaders since GM underwent restructuring, while GM as a whole has had five different leaders in the same period of time.
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