When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?

Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.

Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.


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    • 1 Second Ago
  • 14 Comments
      donnieorama
      • 3 Years Ago
      'Dear Rich Person--tired of being seen in that old Maybach? Come on in and get into a new Bentley! We'll even throw in a new chauffeur. Love, Bentley'
      JonnyO
      • 3 Years Ago
      Seems logical, and I would think Rolls would want a piece of that pie as well. The fact that Mercedes thinks a blinged-out S-class will adequately serve this customer base is proof they still don't get it.
      Mike
      • 3 Years Ago
      RIP Rick Ross and Maybach Music Group
      chickenflauta
      • 3 Years Ago
      It makes perfect sense in this segment. Courting the super rich is all about making it personal, and at this price point, they only have to sell a few to easily make loads of cash. And if it results in a paparazzi shot of a rap mogul or Kim Kardashian's behind existing one, then icing on the cake -- increased brand perception and exclusivity. This one's a no brainer.
      jonnybimmer
      • 3 Years Ago
      Maybe they should donate a car to be chopped up for Jay-Z's next video.
      RR Coor J
      • 3 Years Ago
      The days where rappers would settle for a Lex are long gone...
      onewayroll
      • 3 Years Ago
      I think I'd rather have a Bentley, both if I was rich enough I'd own both..way not!
      Robert Fahey
      • 3 Years Ago
      Rappers can read letters?
      lorenzo
      • 3 Years Ago
      I want to know where Bentley gets their list: names and addresses - because I have some letters to write myself..... can you get reg info by make at the California DMV?
      Spartan
      • 3 Years Ago
      If Bentley can make $100k profit on each ride, which probably isn't unlikely, then you do the math on the 200 buyers annually. If I were Bentley, I'd court their business too. Money is money, even if it's from people with more of it than brains.
      Brian
      • 3 Years Ago
      Paaaaaaaaadon me, Mr Jay-Z, I was wondering if you could please destroy one of our cars in your next music video. Sincerely yours, Bentley Motorcars
      Jimmy Bond
      • 2 Years Ago
      I just wish they came from the factory with more power! There is so much more potential from the power plant used. Luckily Superlative Autosport have the worlds most developed aftermarket performance parts line for the Bentley W12 twin turbo engined vehicles. The Bentley Superlative Edition package includes; Turbo back sports exhaust system, performance air filters, aftermarket intercoolers, ECU performance software and currently the worlds only turbo upgrade package. Chassis and suspension options include stiffer adjustable anti roll bars as well as a lowering module with different ride height settings. Forged lightweight wheels with a wider Pirelli tyre set up. Perfect for people that want even more performance than what is supplied with the Supersports but with the convenience of a different body option such as the; Flying Spur, GT Convertible or GT.
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