Audi will begin construction of a new manufacturing facility in North America, according to Ward's Auto. While the German luxury manufacturer hasn't chosen a specific location as of yet, early whispers hint to a location in Mexico. Previously, Audi parent company Volkswagen had investigated the possibility of producing Audi models alongside its Passat sedan at the automaker's new facility in Chattanooga, Tennessee, but that options now appears to be off the table. Instead, Audi could be headed south of the border thanks to Mexico's labor flexibility and lower wages.

Audi boss Johan de Nysschen has been quick to say no final decision has been made, though the executive wasted no time in listing the advantages of a Mexican facility while at the 2012 Detroit Auto Show. The automaker has committed to a North American facility to protect its operations against currency fluctuations. According to de Nyscchen, the plant will need to have at least one vehicle line capable of producing 100,000 units to be economically viable. Last year, the company only moved 117,500 vehicles across all of its lines in the States. That means the facility would likely produce some vehicles for export, just as BMW does with its Spartanburg, South Carolina plant.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 58 Comments
      Boredinmin
      • 2 Years Ago
      Mmmmmm mmmm mmmm!!! Can't wait to slap down my hard earned cash for a MEXICAN Audi! There's a downside to "labor flexibility and lower wages".
      LivetoDrive
      • 2 Years Ago
      k guess audi is out of my future purchasing decision. Now new 3series or C class?
      donnieorama
      • 2 Years Ago
      I guess saying 'North America' is accurate, considering the US is becoming Mexico.
      cardiologymidwest
      • 2 Years Ago
      I would NEVER buy an Audi made in Mexico. Tennessee, maybe.
      Paul
      • 2 Years Ago
      Audi should be careful....Although Americans are used to buying Chevy's, Ford's, VW's and Chryslers built in Mexico, there might be some resistance to buying a $50,000 prestigious auto built there
        Karl T
        • 2 Years Ago
        @Paul
        Agree, Paul. I'd never purchase a luxury/higher dollar car built in Mexico.
        kmrk
        • 2 Years Ago
        @Paul
        I believe that many purchasers of high end European cars do in fact know where they are either manufactured or assembled. Mexico would not be a great choice if I were to purchase a new s8...IMHO
      Octavio
      • 2 Years Ago
      Just so typical of Americans (in the majority), thinking they can do better jobs than in other countries. It's so narrow minded! Just get over it, this is what you get in a globalized economy. The reality is that auto manufacturers bring their standards and technology with them, not because you guys think a 'third world' country is going to build your A6, doesn't mean is going to lack in quality. Mexico has been manufacturing cars for many years (VW, Ford, GM, Toyota) and they all been under the same high standards as in any other manufacturer in the world. And the guy who said 'build them in Brazil'... Are you crazy?! Knowing that Audi its already a high end car, do you really want to add another fee just to ship them from Brazil so you would eat the cost? THINK PEOPLE!!!
        Mundotaku
        • 2 Years Ago
        @Octavio
        Actually I have own Brazlian made cars in Latin America. They are the worst POS, no matter what brand you buy. I doubt Audi would make the mistake of building their luxury cars there. With Mexico I would say it is a hit or miss as current American build cars.
      kdoko7
      • 2 Years Ago
      So AUDI is going to re-badge some of their VW models build in Mexico?
      • 2 Years Ago
      [blocked]
      • 2 Years Ago
      [blocked]
      ferps
      • 2 Years Ago
      Considering that US labor is now very cheap by historical standards, and that Mexico's future could involve violence and political instability, I think Audi is making the wrong decision here. The commercial truck manufacturer NaviStar recently said that they will move production away from Mexico because of these concerns.
        Phendrix
        • 2 Years Ago
        @ferps
        I guarantee you they won't put the plant in Ciudad Juarez. Is there violence in parts of Mexico near smuggling routes to the huge US drug market ?...sure, but most of Central and Southern Mexico are (just like the US) experiencing dropping crime rates due to demographic changes and increased opportunities. Navistar may have moved production, but BMW, Nissan, Ford, GM, Bombardier, GE, and more have doubled down on production or sourcing from Mexico, particularly in safe cities like Aguascalientes, Queretaro, Puebla, and in the State of Mexico.
        Carlos Cruz
        • 2 Years Ago
        @ferps
        You do realize that all American automakers, VW and even Mercedes-Benz has Mexican Operations right?
      harlanx6
      • 2 Years Ago
      Sorry, Audi, the "made in Mexico" label is not likely to be that well received in the rest of North America. I am not making a judgement, I am just telling the truth. Perhaps some American input could be useful in these decisions. If you wish to avoid the pain in the ass that is manufacturing in the US, I would suggest Brazil.
        Zoidberg
        • 2 Years Ago
        @harlanx6
        only some americans have that complaint, i bet canadians and the rest of the world dont mind.
      Geoff
      • 2 Years Ago
      What's up with the hatred for manufacturing in Mexico? I have a Jetta made in Mexico, and I've never had any problems. Less expensive mnfg doesn't equate to poor quality. Also, I work for a German company in the US and don't feel the least bit bad about "taking jobs" from Germans in Germany. Business is global. When it comes to business, national boundaries are outdated. Protectionists are idiots who don't understand economics.
        Essende
        • 2 Years Ago
        @Geoff
        @Geoff, and just wait when they'll replace you with someone younger/cheaper/better.
          Carlos Cruz
          • 2 Years Ago
          @Essende
          It's all about the "better", as long as your flahship product(s) are made in your home country, and the high volume vehicles can be made close to the destination with equal quality then go for it!
          Geoff
          • 2 Years Ago
          @Essende
          if/when they find somene younger/cheaper/better they should do it...
    • Load More Comments