Want to advertise a new plaything for the wealthy? The front windows at Harrods are the place to be. That's where Aston Martin once displayed the Cygnet city car, and where Lexus showcased its hybrids a short while after. Little wonder, then, that Fisker has opted to park the Karma at the swanky London department store.

The Karma display gives prospective British buyers the chance to see the car and register their interest with a local dealership. It's the first time the Karma is being displayed in a retail location in the UK, but something tells us the purveyor of luxury hybrids may have gotten a break on the price for this prime advertising space: Qatar Holding, which owns Harrods, also happens to own part of Fisker. Follow the jump for the full press release.


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    • 1 Second Ago
  • 7 Comments
      Clipper44
      • 2 Years Ago
      I would walk my kids past that window and tell them to look at what the money you'll earn when you're 40 has bought...a car behind the window of the most exclusive department store in the world.
      caddy-v
      • 2 Years Ago
      $528,000,000.00 in taxpayers money to Fisker and they don't even build them here. Where's the outcry from all the idiots that comdemn GM and Chrysler for takeing money, but not a peep about Fisker?
      Vracknal
      • 2 Years Ago
      Steering wheel s on the wrong side.
      Edward
      • 2 Years Ago
      Harrod's is a gawdy, tasteless carnival. The really wealthy don't go near the place. I don't 'cause the markup makes me swoon.
        Bruce Lee
        • 2 Years Ago
        @Edward
        lol, the really wealthy go wherever they feel like and sometimes that also includes gaudy places. Half the places out there are owned by the same companies anyway so even if you went across the street to Harvey Nichols' it's the same company as Harrod's. Just because someone has money doesn't mean that the only places they shop at are bespoke little boutiques. Anyways, Harrod's is a lot more fun if you're visiting London.
        William
        • 2 Years Ago
        @Edward
        Edward...Who cares?
        chickenflauta
        • 2 Years Ago
        @Edward
        Lol, that may be true of the really wealthy who are British, but London is a shopper's paradise for many rich people from across the world. (Where I live in London, I see nothing but Bentleys and Range Rovers with drivers decked in Louis Vuitton and Jimmy Choo purses... and many of these people are not British at all.) Rich people from places like Russia, the Middle East, and South America that flock to places like Harrods will take note. :)