• Jan 15, 2012
Ferrari isn't shy about slapping its logo on just about anything it thinks it can sell to fans that will never be able to afford one of its cars. We've seen phones (plenty of them), computers, a home gym... and now, headphones and iPod speaker docks.

This new deal with Logic3 features six different lines of headphones and earphones and two distinct speaker docks. Logic3 has divided its offerings into two lines: the Cavallino Collection, which is influenced by the Ferrari road cars, and the Scuderia Collection, which is inspired by Ferrari's F1 racing team.

As is common with these licensing deals, Logic3 promises that it has worked closely with Ferrari to ensure "the marque's characteristic style, design and personality are captured within every product."

Perhaps more of a concern here is how closely Ferrari has worked with Logic3 to insure that these new audio products are of a high quality. We'll note that Logic3 is not Grado Labs, and its reputation among the audiophile community is virtually nonexistent – a search of Stereophile's website, for instance, didn't turn up a single mention of the brand.

To read the full press release, click past the jump.
Show full PR text

Logic3 Collaborate with Ferrari to Create Iconic Suite of Market-Leading Audio Products
Ferrari by Logic3 collection designed to bring performance, passion and technical excellence to life in the audio world


Las Vegas, USA, 9th January 2012: Logic3 today announce an exclusive collaboration with Ferrari that unveils the creation of an iconic, world-leading collection of audio products. The Ferrari by Logic3 collection comprises a range of earphones, headphones and speaker docks that celebrate Ferrari's excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design.

Ferrari selected Logic3 to produce the collection based on its proven, consistent and high quality audio heritage, combined with the company's long-held passion and desire to produce the very best audio products on the market.

Recognising the need to build this new range of audio equipment from the ground up, Logic3 has worked with highly respected audio designers in this specialised field to create a range of unique audio products that bring Ferrari's iconic Italian heritage to life. The Ferrari team has been closely involved with Logic3 throughout the entire process, ensuring the marque's characteristic style, design and personality are captured within every product.

The Ferrari by Logic3 range is comprised of two styles:
  • The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari's iconic GT road cars. Premium textures and materials combine with superior finishes to create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious 'Cavallino Rampante' (Prancing Horse) marque.
  • The Scuderia Ferrari Collection is inspired by the competition, speed, and technological innovation of the Ferrari F1 team. Each product takes its design cues from the sleek racing lines and iconic chassis features that make Ferrari cars so instantly recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, recognising a shared vision of power, excellence and success.
Speaker Docks:
  • The Cavallino GT1 is a unique Speaker Dock which creates a rich & powerful audio experience through a market-leading 250W RMS Class HD AMP in a Multi Speaker Unit with a 6.5" (165mm) Subwoofer. In addition to an Apple dock connector, the GT1 also features wireless Bluetooth connectivity for Android and Windows-based devices.
  • The Cavallino GT1 Air offers the same specification as the Cavallino GT1, but with the addition of Apple AirPlay wireless technology.
  • The Scuderia FS1 is a 2.1 Speaker Dock offering 120W RMS Class HD Amp with Twin Passive Bass Radiators. Wireless Bluetooth connectivity grants access for Apple, Android & Windows devices along with a specific dock connector for Apple devices.
  • The Scuderia FS1 Air offers the same specification as the Scuderia FS1, but with the addition of Apple AirPlay wireless technology.

Headphones and Earphones:

The Ferrari Cavallino Headphones and Earphones deliver a premium audio experience coupled with sumptuous comfort. With a focus on fine materials and detail, the collection is available in the following formats:
  • The T350 Over-Ear Headphones, which include active noise cancelling (ANC) technology
  • The T250 On-Ear Headphones
  • The G150 & T150 Earphones, which feature TFAT and noise isolating technology

The Scuderia Ferrari Headphones and Earphones offer sleek design and high-quality audio, accompanied by superior comfort level in and on the ears. Mirroring Ferrari's F1 focus, the whole collection is available in the following formats:
  • The R300 Over-Ear Headphones, which offer active noise cancellation (ANC) technology
  • The R200 and P200 On-Ear Headphones
  • The S100 and R100 Earphones, which feature TFAT and noise isolating technology
Andrea Perrone (Senior Vice President Brand) at Ferrari said "Performance and quality underpins everything Ferrari does. We design and create cars which reflect our customers' aspirations, those who strive for, and achieve, the best in life. We have long held a strong desire to move into the audio market and selected Logic3 as our partner based on the company's passion and enthusiasm for audio excellence. The Ferrari by Logic3 collection encapsulates the passion, flare and technical excellence that we pride ourselves on at Ferrari and we cannot wait to share this innovative collection with Ferrari owners, fans and audio fans alike."

Ashvin Patel, CEO & Founder at Logic3 said "We're delighted to be partnering with Ferrari to deliver the audio excellence that this legendary marque demands. We have long-held the ambition to produce the very best audio products in the market and this collaboration has truly enabled us to fulfil this aim. Working closely with Ferrari, there has been no let-up in the design process. We have combined our exacting engineering and unique manufacturing techniques to ensure that each product delivers the greatest possible performance imaginable."

The Ferrari by Logic3 collection will be available from April 2012 and will be showcased for the first time at CES, Las Vegas (10th-13th January 2012). Customers wishing to pre-order any of the products from the collections can do so online – please visit www.ferrari-by-logic3.com for further information and details.


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    • 1 Second Ago
  • 21 Comments
      dtrump_21
      • 2 Years Ago
      If you own a Ferrari car and buy Ferrari headphones, you're trying too hard to tell others you drive a Ferrari. Fail If you don't own a Ferrari car and buy Ferrari headphones, thats just sad. Fail
      IBx27
      • 2 Years Ago
      Do they have automatic volume control, or can you adjust that manually?
      amac
      • 2 Years Ago
      Whoring their brand name around and slapping it on any cheap product that will carry it is beyond lame. Sadly, the quick and easy profits must outweigh any potential brand damage. There are a hell of a lot of wannabes out there who will buy this crap.
      Michael Kowalski
      • 2 Years Ago
      They have Ferrari branded Puma driving shoes... which was $20 more than the exact same version without the Ferrari logo.
      Clipper44
      • 2 Years Ago
      Anybody buying Ferrari branded swag without owning a Ferrari is silly. No, we do not think your other car is a Ferrari cause you're wearing headphones.
      Gorgenapper
      • 2 Years Ago
      This is beyond pathetic.
      eitan
      • 2 Years Ago
      branding products which are not within a brand's core business is such an ignorant thing to do. the people who purchase such products are ignorant themselves (well taking into cosideration they are also rich, maybe it is not that ignorant of idea after all)...
        RR Coor J
        • 2 Years Ago
        @eitan
        why is it ignorant? Your comment is ignorant because that is how Ferrari makes money.. that and selling cars. And the people who buy such products are likely not to be rich, or even own a Ferrari but are Ferrari fans.
          eitan
          • 2 Years Ago
          @RR Coor J
          if they're Ferrari fans let them work their ass to afford one and not being pathetic and buy the logo (and also pay premium price for it).
          • 2 Years Ago
          @RR Coor J
          [blocked]
      Bucks
      • 2 Years Ago
      You want decent headphones for the same dosh or less?? Try (as mentioned) Grado, Beyerdynamic, Sennheiser or any other number of amazing headphones that are the Ferrari's of the headphone world. Not these Logic3's.
      • 2 Years Ago
      [blocked]
      Oliver
      • 2 Years Ago
      Logic3 is seriously crap. We sell their PlayStation Move accessories at my work and they're cheap and nasty stuff that people only buy if they can't afford the official ones.
      Carbon Fibre
      • 2 Years Ago
      As I previously stated, Ferrari is losing it with this mass production of crap and excessive marketing for the cash.
      jbm0866
      • 2 Years Ago
      A few years back I won a Ferrari PC monitor through an online contest. It was a nice enough monitor...but underneath the garish red/black paint it was simply an Acer lcd monitor, and you could buy the non-Ferrari version for much less.
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