Polk prides itself on organizing and distributing the industry's only fact-based owner loyalty award, and the organization analyzes over 4.5 million household records and consumer transactions each year to determine the winners. Polk also examines state registration and lease information.
Ford wasn't the only automaker to receive a node from the Polk Automotive Loyalty Awards. Chrysler took home its fair share of hardware. Polk awarded Jeep its Most Improved Loyalty to Make award, and the Dodge Challenger and Chrysler Town and Country took home trophies in the Sports Car and Minivan segments. Hit the jump for the full press release.
The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions, with over 4.5 million household records per year being analyzed to determine the winners and information obtained from state registration and lease transaction information.
All Winners of the Loyalty Awards
2011 Model Year Loyalty Award Winners
Award Category: Award Winners
Overall Loyalty to Manufacturer: Ford Motor Company*
Overall Loyalty to Make: Ford*
Most Improved Loyalty to Make: Jeep
Hispanic Market Loyalty to Make: Honda
Asian Market Loyalty to Make: Toyota*
African American Market Loyalty to Make: Ford*
Compact Car: Hyundai Elantra
Mid/Full-Size Car: Subaru Outback
Luxury Car: Lincoln MKZ
Sports Car: Dodge Challenger
Luxury Sports Car: Porsche 911
Minivan: Chrysler Town & Country*
Mid/Full-Size Pickup: Ford F-Series*
Compact SUV: Ford Escape
Mid/Full Size SUV: Lexus RX*
Luxury SUV: Land Rover Range Rover*
*Winner from previous model year award