Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award categories. The manufacturer received both awards in 2010 as well. Ford also received the African American Market Loyalty to Make, and the Ford F-Series and Ford Escape brought down wins in the Mid/Full-Size Pickup and Compact SUV categories, respectively. Additionally, the Lincoln MKZ drove away with the Luxury Car category.

Polk prides itself on organizing and distributing the industry's only fact-based owner loyalty award, and the organization analyzes over 4.5 million household records and consumer transactions each year to determine the winners. Polk also examines state registration and lease information.

Ford wasn't the only automaker to receive a node from the Polk Automotive Loyalty Awards. Chrysler took home its fair share of hardware. Polk awarded Jeep its Most Improved Loyalty to Make award, and the Dodge Challenger and Chrysler Town and Country took home trophies in the Sports Car and Minivan segments. Hit the jump for the full press release.
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Polk Automotive Loyalty Award Winners

The Polk Automotive Loyalty Awards are based on actual model year purchase/lease activity and recognizes manufacturers for superior performance in owner retention – a critical aspect of building and maintaining market share. Owners had such a positive overall experience that they came back to buy another vehicle of the same model, make, or manufacturer. The Polk Automotive Loyalty Awards are the only fact-based awards in the industry based on owner loyalty. Awards are based on actual consumer transactions, with over 4.5 million household records per year being analyzed to determine the winners and information obtained from state registration and lease transaction information.

All Winners of the Loyalty Awards

2011 Model Year Loyalty Award Winners

Award Category: Award Winners

Overall Loyalty to Manufacturer: Ford Motor Company*
Overall Loyalty to Make: Ford*
Most Improved Loyalty to Make: Jeep
Hispanic Market Loyalty to Make: Honda
Asian Market Loyalty to Make: Toyota*
African American Market Loyalty to Make: Ford*
Compact Car: Hyundai Elantra
Mid/Full-Size Car: Subaru Outback
Luxury Car: Lincoln MKZ
Sports Car: Dodge Challenger
Luxury Sports Car: Porsche 911
Minivan: Chrysler Town & Country*
Mid/Full-Size Pickup: Ford F-Series*
Compact SUV: Ford Escape
Mid/Full Size SUV: Lexus RX*
Luxury SUV: Land Rover Range Rover*

*Winner from previous model year award


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    • 1 Second Ago
  • 60 Comments
      sskoobydo1
      • 2 Years Ago
      i'm a proud owner of 3 fords, 2 are new that replaced 2 older ones we had. Currently we have an F150, Escape Limited and a Focus.
      techie69
      • 2 Years Ago
      Loyalty for trash..laughable! I am don't understand why the media come out and finger point that they took money under the carpet to build tnei business while the other big members got the slam!
      Hey Bitch ;)
      • 2 Years Ago
      NO THANKS! FORD makes CRAPPY vehicles. They claim to have refused government bailouts.. Oh wait.. The second time around they did. But during the BUSH Administration they sure accepted a HEFTY "loan". Cant really call it a loan when they didnt pay any of it back! President Bush gave FORD more money than Obama LOANED Chrysler and GM. Atleast Chrysler and GM are paying their loans back WITH INTEREST! Shame on FORD for trying to project a clean image. I will pass. Give me a GM or Chrysler over a Ford anyday. the Three people that I know who did buy Fords HATE them lol. Every vehicle Ford puts out is a FLOP! Except the F-150 and the Mustang. The Taurus and ExploDer were sad examples of what a vehicle is.
        ngiotta
        • 2 Years Ago
        @Hey Bitch ;)
        Not only are all of the items in your post pure fantasy, but I get the feeling you actually believed it all. That's pretty scary.
      ablsvc
      • 2 Years Ago
      Ford is junk and I am done with them ! I have company vehicles that are Fords last F350 transmission went at 46,000 mileseven though it had never towed a thing and now have a Ford Taurus that has been in the shop for four weeks out of 1.5 years fuel injector failed, tail light chrome peeled three times, numerous transmission problems that they cant fix very dangerous They do not stand behind there products
        ngiotta
        • 2 Years Ago
        @ablsvc
        You expect us to believe someone bought an F350 and has driven it 46,000 miles without towing a single thing? Seriously? You just went full retard.
      donanne444
      • 2 Years Ago
      I have been a FORD man for years and because they refused all hand outs by (US) the federal gover't I will not even price another auto maker. Don
        • 2 Years Ago
        @donanne444
        [blocked]
          • 2 Years Ago
          [blocked]
          ngiotta
          • 2 Years Ago
          Sorry. You're incorrect. The only money that Ford took was a $5.9B loan for R&D on improving fuel efficiency. A far cry from the money GM took-- and then they *still* filed for bankruptcy.
      glalli2
      • 2 Years Ago
      about time ford is the best car maker end of story.
      aliya,chris,sean
      • 2 Years Ago
      Ford the check engine light auto maker won an award?
      Jake
      • 2 Years Ago
      Hispanic Market Loyalty to Make: Honda Asian Market Loyalty to Make: Toyota* African American Market Loyalty to Make: Ford* What about White Dude Market Loyalty to Make?
        • 2 Years Ago
        @Jake
        [blocked]
          dohc73
          • 2 Years Ago
          mid-western north: Detroit northeastern: Euro
          Basil Exposition
          • 2 Years Ago
          southern whites: Asian brands You're not from The South, are you? Have you ever even been here?
          LUSTSTANG S-197
          • 2 Years Ago
          Ever watched "The Dukes of Hazard", or "Smokey and the Bandit"? In my experience, here is how it looks from a regional standpoint. South: Domestics Northeast: Imports Midwest: Domestics West: Imports
        dohc73
        • 2 Years Ago
        @Jake
        Latinos love their Toyota's more than Honda. Although young Latino girls love their 4-door Civics and Italian white girls love their 2-door Civics. Black people seem partial to Nissan/Infiniti Red-neck men still love their huge pickups no matter make Oh the list is endless....
        Jake
        • 2 Years Ago
        @Jake
        White guys who are at least half-German, but also part French would tend Mazda or Ford, unless of course you replace French with Irish or Welsh and then we go Nissan and Ford. But if you substitute Scandinavian ancestry for the German, then we get some Volvo/Hyundai. Now, if you have Scandinavian/Irish/French ancestry we get Honda/Buick, but replace French with Polish and Buick turns into Chevy. But when you throw Slavic or Southern Europe in the mix with either A) English or B) German you end up in a Pacer or Gremlin.
          EZEE
          • 2 Years Ago
          @Jake
          My head just exploded...
        LUSTSTANG S-197
        • 2 Years Ago
        @Jake
        Nah, lumping us all into one group would be racist, so we are broken down into sub-genres, such as Irish American, Italian American, Scots Irish, White-Hispanic, etc.
      avanti
      • 2 Years Ago
      Congrats to Ford . . . Glad to see the consumer loyalty build as they continue to produce great product, great design (yeah New Fusion I'm talkin' to you!) with wonderful power trains (ecoboost and mustang V-8's) and tech. Those who drive the cars everyday know better than any auto reviewer how good these cars really are. Also very glad to see much derided Lincoln take the award for its MKZ . I purchased a 2012 MKT w Ecoboost V-6 ( yeah, the much mocked toothy grill) and simply love the vehicle. And no . . . I'm not and octogenarian or a retiree. Those who haven't driven these cars and only criticize them blindly have no idea how amazing they are. Luxury, ride quality, roominess, engine transmission, interior amenities and tech for the price is fantastic. And i drove them all from Audi to Mercedes and kept coming back the Lincoln as the final choice. I'll definitely be back for a new Lincoln in a few years . . . maybe that gorgeous new MKZ concept.
      craigjameskk
      • 2 Years Ago
      Well if you all wish to buy foreign products like from china or japan or korea, remember this that is where your money goes to... that why they are living the good life and we are sitting here crying to obama for jobs.... so instead of complaining about what is wrong... maybe you could spend that negative energy to something more postive try and help your country instead of knocking it all the time.... Congradulations to Ford Motor Company... Well Deserved.
      ronnycorona
      • 2 Years Ago
      I've never had a problem with my 1999 Mustang GT in the 12 years I've owned it which I attribute to two things: 1. Ford makes a solid product 2. Regular oil changes using ONLY Mobile 1 synthetic. Point is Fords been making great product for a LONG time now, but the REAL reason for back to back wins in the Polk Loyalty Awards is that they did not take a Gov bailout. That is going to be a thorn in the side to GM and Chrysler for a long long time and there is not anything they can do about it. Kudos to Ford.
      fat
      • 2 Years Ago
      Republicans stay well away from UAW brands. Only Democrats and Liberals typically drive Detroit
        • 2 Years Ago
        @fat
        [blocked]
        rmcox63
        • 2 Years Ago
        @fat
        Uhhh fat... you could not be more WRONG. Just the other day I saw a Highlander with an anti-Ohio Senate Bill 5 sticker on the back (look it up, it was a union-busting bill)... dummy drives a NON-UNION buit Toyota but was against a union-busting stae Senate bill!!! WTF? We won't even mention all those tree-hugging libs driving Priuses (non-union built as well...) and Civics (non-union), and Corollas (non-union)... well, I think you know where this is heading... oh, and down South where all those conservative rednecks are, well, they tend to drive full-size pickups. Built by UAW members... go figure.
        Decker
        • 2 Years Ago
        @fat
        so you must be a progressive
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