Every year at the Detroit Auto Show, the Eyes on Design awards honors the best designs among production vehicles and concepts debuting that year. Unlike, say, the North American International Car and Truck of the Year awards, the only vehicles eligible for an Eyes on Design award are the ones that introduce themselves to the world – well, really just North America – in Detroit.

What's particularly interesting is that the judges for these two awards (one for production vehicles and the other for concepts) are all active or retired designers themselves, so they know a little something about the topic. This year's group includes, among others, Volkswagen head of design Walter de Silva, President and CEO of SRT Ralph Gilles, and GM Vice President of Global Design Ed Welburn.

This year, the Eyes on Design awards were handed out to the 2013 Ford Fusion in the production category and the Lexus LF-LC in the concept category. The Fusion's fellow finalists were the 2013 BMW 3 Series and 2013 Cadillac ATS, while the LF-LC eked out a W over the Chevrolet Tru 140S and Lincoln MKZ.


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  • 47 Comments
      adam512
      • 2 Years Ago
      Too completely different cars with two great design, I wouldnt say the fusion is entirely original though. It has a very aston martin grille with mitsubishi lancer lights, but its a great combination and works very well though. I hope the Lexus version looks similiar to this when it reaches production aswel :D
      summazooma
      • 2 Years Ago
      A few things about these awards. First, the name of the award is EyesOn Design (no space between Eyes & On). Secondly, I think it's worth noting the organization behind this (and the later Father's Day EyesOn Design show at the Edsel & Eleanor Ford home in Gross Pointe). EyesOn Design is a major fund- & awareness-raising effort for the Detroit Institute of Ophthalmology (DIO). The DIO is a 501(c)(3) charitable organization whose mission is "to move forward the day when blind people recover some level of vision, and function independently." Toward that end, their goals are "to be the leader in accelerating international collaboration in vision related research and to be the leader in helping the visually impaired maintain independence and dignity, as they live a satisfying and productive life." In addition to partnering, over the years, with notable Designers (not just from the Auto industry) in focusing attention on issues of Sight through the EyesOn Design events, the DIO hosts major international scientific conferences (alternating years, I believe) on "The Eye & the Car" & "The Eye & the Chip" (the latter of which is moving to bring forward the day when technology can practically enable artificial vision for those for whom there are literally no current alternatives. In addition to be a true visionary (pun intended), Dr. Phil Hessburg, co-founder of the DIO, has been an incredible patron to Design & a mentor to all of us who work in the industry. He is a true hero to so many, who may not even know his name, and a dear friend to all who meet him. All of the world-premieres at the show are on the ballot &, after reviewing them, the panel of judges (as the article notes, made up of the most distinguished lineup of Design professionals), arrives at a list of finalists, from which the winner is selected. The NSX was on the ballot but did not make it to the list of finalists.
      Mobis21
      • 2 Years Ago
      This kicks dirt in the Camry's face!
      jgabs69
      • 2 Years Ago
      the lexus is pretty awful looking, i really don't know why they would consider that. The Fusion is a home run however. Its Mondeo-esque appearance is a fresh new look that is huge leap over the current car.
        • 2 Years Ago
        @jgabs69
        [blocked]
        Bruce Lee
        • 2 Years Ago
        @jgabs69
        Right, everyone including top auto designers is just crazy for thinking the ultra hot LF-LC looks good. Seriously, go punch yourself in the face.
      jon4than
      • 2 Years Ago
      y u no kia optima?
        Elmo
        • 2 Years Ago
        @jon4than
        Uh because the Kia Optima was unveiled 2 years ago...
        adam512
        • 2 Years Ago
        @jon4than
        Kia optima is ugly anyways compared to this
      fat
      • 2 Years Ago
      Fusion grille too polarizing for me. call me conservative
        Randy
        • 2 Years Ago
        @fat
        You conservative!
        Kimura
        • 2 Years Ago
        @fat
        Somewhere a white 1997 Accord 4-cylinder with cloth interior and hubcaps has your name all over it.
        • 2 Years Ago
        @fat
        [blocked]
      Sukairain
      • 2 Years Ago
      "The Fusion's fellow finalists were the 2013 BMW 3 Series and 2013 Cadillac ATS," Congratulations to Ford, they deserve the award even if it looks like a new baby Aston. Still, wth were they smoking? Who put the 2013 3 series on the list, that car looks 85% identical to the out going model, one of the most boring updates ever on the 3 series. Also congrats to Lexus, I don't think any other concept came close to the Lexus in terms of design. The Chevy and Lincoln look like dung next to the Lexus.
      vc-10
      • 2 Years Ago
      The Fusion looks amazing. I really hope the next Mondeo follows suit.
      ydooby
      • 2 Years Ago
      No arguments here. Both thoroughly deserve the award.
      avanti
      • 2 Years Ago
      This is one beautifully designed sedan. This Fusion is going to be an amazing sales success. Suddenly the Sonata looks really overdesigned and dated. The New Camry and Accord look as boring as they've been for years.
      Jason Alan Sipes
      • 2 Years Ago
      Nice, congrats to both Ford and Lexus.
      dohc73
      • 2 Years Ago
      Not being a Ford fanboy here, I still feel compelled to give Ford credit for integrating the mandatory European pedestrian-friendly hood height into a clean and attractive design. Unlike what Chevy was able to do with the new Malibu who's hood height looks ungainly. The perils of one car for all the world......
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