Neither GM nor Disney have given a clear view of what the new Chevrolet Design Center will offer visitors. The automaker says guests will receive an "immersive experience in the design process of the vehicles they see on the road today," though details are scarce beyond that. Hit the jump to check out the short press release for yourself.
GM and Disney renew long-term corporate alliance
LAKE BUENA VISTA, Fla. – General Motors and Disney are renewing their long-term business relationship with a new multi-year corporate alliance that includes a modernization and single-brand focus on the interactive Test Track thrill ride at Walt Disney World Resort.
Chevrolet will be presenting sponsor while GM will work with Walt Disney Imagineering to develop a re-imagined, design-centric remake of the 13-year-old attraction. General Motors continues as the official vehicle sponsor of Walt Disney World Resort.
Plans call for closing the current GM Test Track in April 2012 with an anticipated reopening as the Chevrolet Design Center at Epcot in late 2012.
"As a global brand, Chevrolet is looking forward to welcoming guests from around the world to the re-imagined Test Track," said GM Global Chief Marketing Officer Joel Ewanick. "The best of Disney and the best of Chevrolet will come together to bring guests an immersive experience in the design process of the vehicles they see on the road today and will see in the future."