2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
  • 2011 Dodge Avenger
Automotive News reports Chrysler may finally send the Dodge Avenger out to pasture. Reuters spoke with Reid Bigland, head of the Dodge brand, who said Chrysler would look to focus on a single mid-size car in the next three years or so, and that focus would likely alight on the recently refreshed Chrysler 200. Both the Avenger and the 200 enjoyed a sales boom last year thanks to improved drivetrain options and new interiors, though the two still lag far behind their competition. Removing one of the twins from the picture would allow Chrysler to save money on both development and marketing while eliminating the issue of having competing models on the same dealer lot.

Reports have previously suggested Chrysler will work to slim duplicate models across its brands by eliminating the Dodge Grand Caravan in favor of a Fiat-based crossover. The death of the Avenger is wise step in that direction. Last year, the vehicle sold 63,023 units, and while that figure marks a 26 percent improvement over the 2010 numbers, it's a far cry from the 308,510 Toyota Camry units sold last year.


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    • 1 Second Ago
  • 107 Comments
      Grant
      • 3 Years Ago
      I thought the Avenger being discontinued was announced a while ago?
      Xedicon
      • 3 Years Ago
      Slightly off topic but I'd love to see them replace it with a 370Z like two door coupe using the new 3.6 (RWD and a stick of course). If it was done well it'd be a killer car to drive!
      marchingcav
      • 3 Years Ago
      The REAL 200 will be on a even more modified Platform that the Dart is one. its called CWUS+ i think. It will also be sharded with Alfa Romeos "Guilia" Midsizer, It will be FWD/AWD Simular to how Audi does thier cars. will probably have the Tigershark and the Pentastar v6 and yes it will be still called 200..
      throwback
      • 3 Years Ago
      Makes sense to me. They could do a Dodge coupe on the dart platform and have a unique model for the brand. Dodge should be their performance brand.
      RZ-Civic
      • 3 Years Ago
      Either Chrysler is incredibly smart or incredibly stupid with this. However, this may work if done properly. - Fiat should be restricted to a niche brand with the 500 model range and maybe the Ellezero. - Make the next Dodge Charger smaller, lighter, and available with a manual gearbox. Still larger than the new 200. The Chrysler 300 size could be left the same or be slightly larger. - Chrysler should get a premium C-segment hatchback (100), mainly to serve as the new Delta for Europe. - Dodge should get a B-segment hatchback (Hornet?), ideally starting in the $13 000 to $14 000 range. Sure, some may think this will cannibalize the 500, but the 500 is geared to a more premium customer like the Mini Cooper. Not to mention, Chrysler could use a model like this to bring in younger buyers who may find the Dart to be out of their price range and B-segment vehicles sell relatively well in Canada.
        Kai F. Lahmann
        • 3 Years Ago
        @RZ-Civic
        Downsizing the Charger to a normal mid-size car and _then_ dropping the Avenger is something logical, yes. But dropping the Avenger without a replacement won't be.
          Emilio
          • 3 Years Ago
          @Kai F. Lahmann
          Avengers replacement is the Dart. I'm sure it will do a lot better in sales.
      Randy
      • 3 Years Ago
      Avenger and 200 should be put out to pasture. Neither can seriously compete with the likes of the old or new Fusion, Camry, Accord, Sonata, Maxima, or Optima.
        Emilio
        • 3 Years Ago
        @Randy
        I sure you said Dodge couldn't build a c-segment car that couldn't compete with those automakers as well.
        Shiftright
        • 3 Years Ago
        @Randy
        Sales of the 200 contradict your opinion. Chrysler has done an amazing job of turning the sow's ear Sebring into the thoroughly competent and competitive 200. Go sit in one and drive it before issuing knee jerk statements.
      • 3 Years Ago
      [blocked]
        Eric G
        • 3 Years Ago
        Whelp, this is awkward.
        Basil Exposition
        • 3 Years Ago
        WTF are you talking about? Chrysler (Chrysler Group, LLC) has ALWAYS "had control of" Dodge.
          fat
          • 3 Years Ago
          @Basil Exposition
          Fiat has control of Chrysler and thus Chrysler doesn't control Dodge. Dodge is just a brand name
          Justin Campanale
          • 3 Years Ago
          @Basil Exposition
          Neither invisibleblog nor fat aka Gua have the slightest knowledge of the auto industry.
        Carlos Cruz
        • 3 Years Ago
        Uh? both of the companies you mentioned are part of Fiat
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
        Emilio
        • 3 Years Ago
        The Chrysler 300 Luxury Serious is more luxurious then any Cadillac.
          • 3 Years Ago
          @Emilio
          [blocked]
          Justin Campanale
          • 3 Years Ago
          @Emilio
          Ever heard of the CTS? 'specially the V version.
        Emilio
        • 3 Years Ago
        Hey Bunny Kitty? Go to the show rooms and get into the Chrysler Executive Serious. And compare that to any Cadillac. I'm not talking about sales F*ck face. Go and experience the difference instead of judging by the pictures.
          Emilio
          • 3 Years Ago
          @Emilio
          Well obviously D_ick Breath, you are the one that doesn't know anything about cars. Haha, Lincoln. What a Q_eer.
          • 3 Years Ago
          @Emilio
          [blocked]
      autablog
      • 3 Years Ago
      I rented a 2012 Dodge Avenger recently. I was allowed to pick any car from the National lot. There were about ten Avengers lined up but I noticed one had a FlexFuel badge and dual exhaust. Bingo! Interior was pretty decent, handling was as expected, but the powertrain was FANTASTIC. I had a hoot! I don't think I would drive it like that if I owned it but it sure was fun having 283 horsepower in a little sedan. I have a pretty postive impression of the Pentastar after that romp. Nice steering wheel and dash too.
        autablog
        • 3 Years Ago
        @autablog
        Spartan, last fall I rented a 2011 with the four cylinder and four speed. The interior was simply awful and the powertrain combo not good either. Try to find a 2012 V6 rental and you will have a little more fun. In the 2012, I do know that the higher trims have the nice leather wrapped steering wheel and switchgear. The lesser trims have urethane wheel and switchgear. Exterior is really ugly in either case.
        Spartan
        • 3 Years Ago
        @autablog
        You share a very different opinion than I do. I didn't have the V6, I had the 4 Cylinder as a rental and it was awful. The switch gear was especially terrible and felt like it came from a 80s era Dodge. Interior was better than before, but it still wasn't class competitive IMO.
      fat
      • 3 Years Ago
      2013 Ford Fusion and Honda Accord are coming on STRONG. Chrysler 200 will be hard pressed to keep up its 30% increase in sales year on year
        T
        • 3 Years Ago
        @fat
        Probably not wit the current 200, but if the new Dart is any indication, the next 200 should be impressive and will probably aim for the luxury market rather than the bread-and-butter mass-market segment that the Accord and Fusion competes in.
        Justin Campanale
        • 3 Years Ago
        @fat
        GUA , what the hell Is up with your obsessions with all things Honda?
        fat
        • 3 Years Ago
        @fat
        and don't forget 2013 Altima and Malibu
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