Cadillac is gunning for BMW. The company's recently unveiled ATS is a clear shot across the bow of the German automaker's 3 Series, and Bloomberg BusinessWeek reports the small sedan may be the first of a larger product offensive. Kurt McNeil, vice president of sales with Cadillac, said the luxury brand is currently looking into the possibility of a small CUV designed to lure in BMW X3 buyers. The vehicle would be smaller than the current Cadillac SRX, which saw an 11 percent increase in sales last year.
The report makes it clear that General Motors hasn't given the go-ahead on the smaller crossover, though the fact that Cadillac is growing its presence globally will likely factor heavily in the final decision on whether or not to bring the vehicle to market. American buyers are always happy to welcome another tall-riding five-door into the fold, but CUVs don't enjoy the same level of prestige in European markets.