Cadillac is gunning for BMW. The company's recently unveiled ATS is a clear shot across the bow of the German automaker's 3 Series, and Bloomberg BusinessWeek reports the small sedan may be the first of a larger product offensive. Kurt McNeil, vice president of sales with Cadillac, said the luxury brand is currently looking into the possibility of a small CUV designed to lure in BMW X3 buyers. The vehicle would be smaller than the current Cadillac SRX, which saw an 11 percent increase in sales last year.

The report makes it clear that General Motors hasn't given the go-ahead on the smaller crossover, though the fact that Cadillac is growing its presence globally will likely factor heavily in the final decision on whether or not to bring the vehicle to market. American buyers are always happy to welcome another tall-riding five-door into the fold, but CUVs don't enjoy the same level of prestige in European markets.


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  • 44 Comments
      rwcmick
      • 2 Years Ago
      I would presume this would be Alpha/ATS based, since the Gamma/Encore is an X1 sized platform.
      Frisky_Dingo
      • 2 Years Ago
      Im gonna be honest here- I completely understand the new Encore, I really do. Buick didn't have a CUV the size of the Equinox/Terrain, and the badge engineering job would've just muddies things. By positioning it smaller and as more premium, I think it will do well with Buick customers. A lot of them already buy Enclaves just because there isn't a smaller one. This, on the other hand, I don't see the reasoning behind. The SRX is so close in size already to the X3 this proposed vehicle would infringe on it's sales. If they want a serious X3 competitor, they just should build a new SRX on the Alpha platform. I honestly think before they worry about that though, they should be more concerned with expanding the ATS lineup and making a premium rwd flagship sedan to go up against the 7 series and S class.
        • 2 Years Ago
        @Frisky_Dingo
        [blocked]
      jurzdevil
      • 2 Years Ago
      They should make the Cien. Pull a mid-engined v12 supercar off correctly and that will give them more global attention than another boring crossover would. That would also give GM a new top of the line vehicle and the Corvette could stay in its current layout without risking its market. The 2nd gen CTS helped them out of the hole and I think the ATS will help them to continue to grow. However, simply chasing BMW, Audi and Mercedes is not going to end well. Especially if they make another crappy crossover. I own an 09 CTS so I am a fan of Cadillac, I just don't want to seem them or GM implode again.
        • 2 Years Ago
        @jurzdevil
        [blocked]
      Slartibartfast
      • 2 Years Ago
      I'm all for it If another SUV means that they will be able to keep the ATS light and RWD, resisting the market tug for higher hip-points and AWD.
      Alex740
      • 2 Years Ago
      What a surprise! 2 days after the unveiling of Buick & Opel's mini CUV, Cadillac announces that it will have one as well. Who would have seen that one coming?!
      Ak74
      • 2 Years Ago
      No way. Another step to copy BMW. Caddy is like annoying little brother that copies everything you do lol
        boardin85
        • 2 Years Ago
        @Ak74
        Well Cadillac did have an SUV before BMW so who's copying who? For the record I don't think either of them are really copying each other, they are just competing in the same segments and there is nothing wrong with that
          Ak74
          • 2 Years Ago
          @boardin85
          So from what you say is that BMW coping Caddy? How about Caddy strips down bunch of BMWs to build their models. Cadillac officials said that many times on interviews
          • 2 Years Ago
          @boardin85
          [blocked]
      • 2 Years Ago
      [blocked]
      Basil Exposition
      • 2 Years Ago
      This had better be EXTREMELY differentiated from the Encore
        • 2 Years Ago
        @Basil Exposition
        [blocked]
      SPG1
      • 2 Years Ago
      please stop........stop this crossover madness........
        BG
        • 2 Years Ago
        @SPG1
        They won't stop it until American suburbia finds a new fad on which to spend its money. The Cosco mall crowd loves these things. Also, as you all know, most people don't think very deeply about their needs when they buy a car/SUV/crossover. They let emotion take control.
      rsxvue
      • 2 Years Ago
      Of course they're considering this right after Buick announces the encore. Just another badge engineered car reminiscent of Old GM.
        • 2 Years Ago
        @rsxvue
        [blocked]
        MyerShift
        • 2 Years Ago
        @rsxvue
        If it looks nothing like the other inside or out then you are very wrong. Done properly, this is more like Golf and A3.
      4RR4Y
      • 2 Years Ago
      Not interested, no matter how good or bad this may turn out to be. Far too many crossovers have saturated the market, and far too many people are still buying them. I'd take a wagon over one any day.
        Jerry
        • 2 Years Ago
        @4RR4Y
        It will be bad because it is a Daewoo/Opel love child.
      FRENZIED
      • 2 Years Ago
      I was wondering if this was going to happen. GM announces and then cancels the Granite and now look. Its going to be based on the GM Delta II platform, you watch. Hate GM.
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