Tesla Motors, which last year discontinued production of its battery-electric Tesla Roadster in the U.S., will make the final versions of this model available this year in Europe, Asia and Australia before the company's Model S sedan becomes available there.

Tesla will offer the model in three new colors in those markets and will add features such as improved air conditioning, Xenon headlamps for better night visibility and improved performance in snow and ice, the company said in a statement Wednesday. Tesla has sold more than 2,100 units in 31 countries since launching the $109,000-model in 2008.

Tesla wrapped up Roadster sales in the U.S. as it prepared to start selling the Model S this year. The Model S, which will have the longest range between charges of any mass-produced electric vehicle when it goes on sale, will be offered with three range options: 160 miles, 230 miles and 300 miles. In the United States, the Tesla Model S with the 160-mile range starts at $57,400 (which drops to $49,900 after the U.S. federal tax credit). The 230-mile Model S starts about $10,000 higher and the 300-mile Model S starts at about $20,000 higher than the base.

Tesla, which is also working on a crossover vehicle now called Model X, will launch a completely redesigned Roadster in late 2014, Autocar reported in October. The company, which went public in 2010, doubled its revenue for the first nine months of last year from a year earlier to $164.9 million, though it also widened its loss by 68 percent to $172.9 million.
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Tesla Updates Iconic Roadster for 2012 in Limited Markets

PALO ALTO, California, January 11, 2012 /PRNewswire/ --

Latest Roadster offers innovations and options for Europe and Asia

Tesla Motors announced today that the iconic Tesla Roadster is now available with innovations and options, but only in limited markets. The last version of the historic, limited-production electric supercar will only be available in Europe, Asia and Australia.

"The Tesla Roadster is the first and only of its kind: an electric sports car with exhilarating performance, zero emissions and gorgeous looks," said Tesla Vice President of Communications, Ricardo Reyes. "This latest version embodies Tesla's commitment to constant improvement. These Roadsters are our best ever."

New options and enhanced features of the updated Roadster include:

Exclusive encore colors - Cosmic Black, Galactic Gray and Magma Orange - with new, complimentary interior colors
A rear snow cover and improved motor and inverter systems for even better performance in snow and ice
Improved air conditioning for driver comfort in the hottest months
Xenon headlamps ideal for rural night driving
Enhanced front windscreen seals to make the cabin even quieter
Two new Mobile Connectors available for charging in Europe and Japan
The Tesla IEC Type 2 (Mennekes) Mobile Connector enables charging from Type 2 stations and outlets, the most common EV charging infrastructure in Europe
The J1772 Mobile Connector enables charging from a developing infrastructure of public J1772 charge stations in Japan

Updated Roadsters are available now in Europe, Asia and Australia, while they last.

Over 2100 current Roadster owners in at least 31 countries have logged more than 18 million electric miles - and counting.

About Tesla

Tesla's goal is to accelerate the world's transition to electric mobility with a full range of increasingly affordable electric cars. Palo Alto, California based Tesla designs and manufactures EVs and EV power train components for partners such as Toyota and Daimler. Tesla has delivered more than 2,100 Roadsters to customers worldwide. Model S, the first premium sedan to be built from the ground up as an electric vehicle, begins deliveries in mid-2012.


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    • 1 Second Ago
  • 31 Comments
      harlanx6
      • 3 Years Ago
      Good try, but if they are still losing money, it makes you wonder about the viability.
        Actionable Mango
        • 3 Years Ago
        @harlanx6
        Amazon lost money for many, many years. Any money they had was invested in growing. Many products were sold at a loss in order to establish a customer base and brand recognition. Their business plan took a long view of things and worked out in the end. It is normal and expected for startups to lose money for a while. What makes Tesla different from the many failures is that the failures keep promising and never deliver. Tesla is actually delivering cars. Tesla's tech is good enough that Toyota is paying them $100 million to make their RAV4 plug ins. Toyota is a large and experienced automaker; for them to believe in Tesla is a huge validation of Tesla's abilities.
      Dan Frederiksen
      • 3 Years Ago
      and the reason they are no longer selling it in USA is the airbag laws which it cannot comply with
        PR
        • 3 Years Ago
        @Dan Frederiksen
        The airbags might be part of their decision, but the bigger issue is that Lotus stopped building the glider that the Roadster is built on, and reconfigured their factory to build a new body. Tesla smartly decided it was a good time to drop the whole idea of a glider from some other company, and started their own plans to build their own 100% Tesla built Roadster for what is expected to be a fraction of the cost. The Lotus-based Roadster was always just a stepping stone towards full 100% Tesla built cars like the Model S, and the future "blue-star" based cars like the 2014 Roadster due 2 years from now.
          Dan Frederiksen
          • 3 Years Ago
          @PR
          sure there is a larger context. but this specific context of why teslas are no longer sold in USA yet continue in the rest of the world is solely because the car doesn't any longer comply with US airbag laws. for the record I think those laws are unfair if there are no more exemptions given. it's becoming impossible for a small producer to make cars so you end up favoring the establishment. although hennessey got their venom approved afaik.
          PR
          • 3 Years Ago
          @PR
          Dan, let my try to put it another way. If Tesla were planning on continuing with Lotus gliders forever, they would have resolved the airbag issues. They clearly know how to get around the issue, since they are selling Model S cars without a waiver. So the bigger issue was the glider limitation. Let me try it a third way. If it were just an issue of airbags, then Tesla wouldn't also be ending the Roadster in the rest of the world as soon as their current supply of Lotus gliders dries up. The airbags influenced the TIMING of the end of US sales of the Roadster, but not the bigger decision to end the Lotus-based Roadster sales. That decision was made due to the gliders. It's like saying you sent a car to the junk yard because it wasn't worth replacing the headlights, because the engine had a bad head gasket and the transmission was slipping and they both needed to be rebuilt in less than a year and the car wasn't worth the cost of the rebuilds. Sure, the dead headlights might have pushed the time schedule, but the real reason to take it to the junkyard are the engine and the transmission going bad.
          Dan Frederiksen
          • 3 Years Ago
          @PR
          that theory doesn't really fit with them keeping selling in the rest of the world does it.. it's the airbags. policy was changed to no longer give advanced airbag exemption to tesla and other small car makers in USA per 2012 thus making it impossible for tesla to keep selling them in USA. same happened to Zonda. it is the only reason. I'm pretty sure they would like to be able to say they have a car to sell until model S comes along, not that it seems they are making money on them, but the stock market is all about appearances. instead they decided to lie about it and pretend they were all sold out and that's why you can't buy more.
        DarylMc
        • 3 Years Ago
        @Dan Frederiksen
        Hello Dan Are you able to point to any further information about the airbags?
          DarylMc
          • 3 Years Ago
          @DarylMc
          Voted down for that :) Back to the article, it sounds to me like they are extending sales to cover the extra delay of the Model S for those countries. Nice to see they are still working on making improvements too.
          Dan Frederiksen
          • 3 Years Ago
          @DarylMc
          just google around for airbag exemption. zonda was more honest and public about it
          Dan Frederiksen
          • 3 Years Ago
          @DarylMc
          people just vote down for the sake of it : ) I guess it's the bitter marco polo and maybe Ian too
          DarylMc
          • 3 Years Ago
          @DarylMc
          I doubt it.
      harlanx6
      • 3 Years Ago
      Actually, it is pretty clear that although they were first, they won't be able to survive the competition. At some point, they have to start making a profit. Sorry. You just can't repeal the law of supply and demand.
      PR
      • 3 Years Ago
      There is a German market Roadster sitting in the Denver store in the mall. So if you are German and you want a Roadster 2.5, there is one here.... Yea, I don't know why they have a German market in a Denver store. But they say it was the only way they could keep any stock on their floor besides the Model S shell they have. *shrug*
      Dan Frederiksen
      • 3 Years Ago
      and a more general point, the last autoshows have been super lame regarding EVs. the douche automakers are again way too happy stalling forever.
        Grendal
        • 3 Years Ago
        @Dan Frederiksen
        You're seeing all the major brands lining up their market for EV's. At this point it is still a niche market as far as they are concerned. That's why a small player like Tesla can step in and really shine. Their only real competition is the Leaf which is marketing to a completely different segment.
      Grendal
      • 3 Years Ago
      I'm not too interested in the Model X but it will likely be a huge seller for them. I'm curious about the the new roadster design. I'm eagerly awaiting the Blue Star 30K mass produced vehicle and might get the loaded version of it. Should arrive in 2015 or 2016. Unless someone makes something better in the meantime....
        Marco Polo
        • 3 Years Ago
        @Grendal
        Hi Grendal, i understand your passion for purchasing a Tesla, but why wait until 2016, before you buy an EV? The Leaf, Volt, iMev, Ford, Plug in Prius, etc are available now! Buy the time the Tesla model of your choice is ready, you would be ready to trade-in for a new EV. In the meantime, you would have the satisfaction of being a living advertisement for EV technology and be helping those looking for used EV's?
          EZEE
          • 3 Years Ago
          @Marco Polo
          @everyone One thing to consider that rather changes the dynamic on car buying (if you know you are going to get one in a few years) is resale value. I read this from Consumer Reports, on resale value (this is the 'best' list): 1. Toyota Prius Ongoing demand for this thrifty gas/electric hybrid and excellent reliability give the Prius the best depreciation rating among all currently sold models. In addition, many owners are hanging onto them, so good luck trying to find a used Prius. $22,000. The point is, if the resale value is very high, one could technically buy one now and not suffer the same extra added costs of depreciation as one would with other vehicles. Although there would be SOME depreciation, you may also be 'building equity' for the purchase of yoru BlueStar... With the Prius, at least, one does not have to worry about driving the car off the lot and losing $5000. @Marco Check out the regular autoblog - there is an article on the Falcon...
          Marco Polo
          • 3 Years Ago
          @Marco Polo
          @ Ezee, Yes, thank you! The Australian Ford Falcon has a long (1962) and sentimental history in Australia. The 1969-73, model had a racing version which was the world's fastest 4 door, motor vehicle (150+mph). This car was available in a limited edition for $6000. (the standard car was $4000.). So Australia had it's own 'muscle car' to rival the GM produced Holden Monaro GTS, and the Chrysler RT Charger, (also great Australian designed cars). at very affordable prices! The long, empty Australian highways were perfect for these machines and symbolised the era of youth, prosperity and freedom! The current Falcon, is probably the highest quality car the nation has ever produced. Sadly, years of tariff cutting and lack of support has reduced the Australian car manufacturing Industry to a precarious position. Many conservative politicians, left-wing pundits and amateur economist argue that the Australian car industry should be killed off,(along with all local manufacture) and Australia become a sort of quarry, dependants on imports. Fortunately, there are enough on the right and left, opposing such folly. Resistance against this 'cargo cult ' mentality is growing, but too slowly for my liking. The future of a RHD GM Holden Ampera being built in Australia, is being decided by GM this week. The loss of this vehicle, after the loss of the Focus to Thailand, would be just one more bungle by an accident prone government stumbling from one disaster to another! Roll on the election!
          Marco Polo
          • 3 Years Ago
          @Marco Polo
          @PR Is your name Grendal? Never-mind, since you have bustled in your usual up sanctimonious fashion to express the view that not everyone changes their motor vehicle every 4 years, I will reply; No, not everyone changes models every few years, but a large number do! More importantly, I would have thought that some one like you, who hates oil companies and demands that Auto-manufacturers build EV's, would be eagerly queueing up to purchase the latest EV! What better way to express your convictions? Or is $1,30 per day, an insurmountable cost? I repeat, the best advertising, the best contribution any EV enthusiast can make, is to drive some form of EV technology. How can you expect others to be convinced if you are not driving an EV ? The car manufacturer won't do it for you, the government has already done more than enough! Make the small financial sacrifice! Lead by example!
          Marco Polo
          • 3 Years Ago
          @Marco Polo
          @Grendal Well, I guess I can't argue with you rather investing your 'hard earned' in Tesla shares than buying a new car! Well done, buddy! With any luck, you should do so well, you can afford both! Good Luck. Just out of curiosity, if you were in the market for an EV (or EREV ) today, which would you buy of the cars available on the market today? And if your funds were unlimited, which would you buy?
          PR
          • 3 Years Ago
          @Marco Polo
          Marco, This may surprise you, but a lot of folks don't churn through brand new cars every 3-4 years. Many folks only rarely buy a new car, and when they do they keep them as many years as possible in order to get the most value out of them. This is doubly true when people are already stretching their budget as far as they can in order to afford an EV in the first place. Doing that twice in just 3-4 years isn't really an option for a lot of folks.
          Grendal
          • 3 Years Ago
          @Marco Polo
          And I'm watching the Tesla stock to buy in at a low point. I'm thinking they might have a low point in their first quarter with the Roadster sold out and the Model S not due out until early summer. After the S debuts there should be a nice upswing to the stock. And that would be putting my money where my mouth is and supporting EV's.
          Marco Polo
          • 3 Years Ago
          @Marco Polo
          Hi Grendal. Great replies! Although a little humble, what about a Fisker-Karma? Stiil, your wife is a lucky woman to have a husband who put her needs before his!
          Grendal
          • 3 Years Ago
          @Marco Polo
          @EZEE The resale value on a Tesla is all over the place. The Roadster is definitely a collectors item but it is still early in their life. Ebay currently has four for sale and two of them are priced ridiculously low in the mid-80K's including a founders vehicle #25. The same will be true for the Model S and it's possible I would grab one of those if someone were unloading one. But I can afford to be patient and if nothing better appears then the Blue Star should fit my needs perfectly. My prediction for the Blue Star is a 120, 150, and 180 mile pack.
          DarylMc
          • 3 Years Ago
          @Marco Polo
          Hi Marco If I had to put a name to it I would say I'm fairly right wing myself but it's hard to see the end of manufacturing anything in Australia as anything other than a done deal no matter who is in charge.
          Grendal
          • 3 Years Ago
          @Marco Polo
          @Marco What a fun question. Given unlimited funds which vehicles would I own. Okay. Here we go: 1. For me, the Aptera PP6 (which exists) for hyper-efficient commuting. And to stay consistent with what I've said before. General everyday use for less than 100 miles. 2. Because I can afford it - A loaded Model S Sport. Way more car than I need but large enough and fun enough for a travelling in style. 3. A Model X for my wife - largest pack. She prefers an SUV/Crossover style vehicle. A sport model would be overkill and we'd have the S for sporty fun anyway. An ICE vehicle can be rented for those rare moments it would be needed. If you don't accept the Aptera - I'd take a Volt. My normal commute is less than 40 miles so it would be used as an EV most of the time. And it would cover for an extended trip.
          Grendal
          • 3 Years Ago
          @Marco Polo
          Hi Marco, PR is right about my buying habits. I've owned exactly 4 cars in the last 30 years. Two of them I bought used. My next car will definitely be an EV and the Blue Star timing is just about perfect for getting rid of my current vehicle. I'd love a Model S but it's more car than I need and a little patience will get me to the right car for my needs - the Blue Star (Model E? for Everyman/Economy model). I'm pretty sure I'll get an upgraded Signature version.
          Grendal
          • 3 Years Ago
          @Marco Polo
          Humble. Certainly extravagent for my wallet. Those three cars are probably over $300K in US dollars. The Aptera, being a one-of-a-kind prototype, would likely be valued at over 100K. The loaded Model S would be 110-120K, and the Model X would have to be equal to or greater than the S. I think the Karma is pretty but the 4.4 seconds combined with the functionality of the Sport S would trump that beauty. With the value of the Tesla stock dropping today to the low 20's (my stated buy-in number) will solidify my stock purchase. Serendipitous.
      Grendal
      • 3 Years Ago
      They are losing money because they are expanding at an incredible rate. Transitioning from a small boutique electric sportscar maker to making a mass manufactured electric sedan means you've got to spend a lot of money. That where the loss comes from. If the Model S is a success then Musk says they should see a profit in 2013. They've sold out all the 2012 vehicles and are a thousands cars into the 2013 year. And that is without a single customer even receiving one. Let's see what the response is after a couple thousand are on the road.
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