Some would say that 2011 wasn't exactly a banner year, but the good chaps at Rolls-Royce would likely respond with a definitive "Poppycock!" That's because the 107-year-old brand experienced its best-ever sales totals in 2011, with 3,538 very expensive autos sold around the globe. That's a 31 percent increase over the 2,711 models sold in 2010, thanks mostly to brisk sales of the Ghost and Phantom models.

With sales up 31 percent, it's clear that the storied automaker was on fire the world over, but certain markets really catapulted the marque. In fact, sales in Asia were up 47 percent, and the U.S. saw 17 percent growth. Austerity measures in England didn't stop the craze for new Rolls-Royce models, either, with sales up 30 percent.

It may not be all that exciting to see that the rich can afford more Rolls Royce models, but we're guessing the 1,000 employees working in Goodwood are probably tickled at the brand's rising popularity. Hit the jump to read over the official Rolls-Royce press release.
Show full PR text
3,538 cars delivered to customers in 2011, up 31 per cent on previous year's 2,711
Highest annual sales in the 107-year history of Rolls-Royce; previous best was 3,347 cars sold in 1978

Sales growth reported across all regions with Bespoke content at highest-ever levels
Increase in sales across both Ghost and Phantom model families
Rolls-Royce reaffirms position at pinnacle of the ultra luxury segment


Rolls-Royce Motor Cars today revealed record sales results for 2011. 3,538 cars were sold globally during the year, a 31 per cent increase on the 2010 total of 2,711 cars. The figure represents the best sales result in the company's 107-year history; the previous record of 3,347 cars having been set in 1978 during the Silver Shadow II era.

Strong sales growth was reported across the globe, with notable results seen in Asia Pacific (up 47) and the Middle East (up 23%). China and the United States were the most significant individual markets for Rolls-Royce. The United Kingdom performed well, reporting 30 per cent growth in the year. In Continental Europe, Germany and Russia were the largest growth markets, each more than doubling sales compared to 2010.

"We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce."

The company's portfolio includes the pinnacle Phantom family products - Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé - and the more recently-launched Ghost range. Demand for all variants was strong. Interest in Ghost - including Ghost Extended Wheelbase, launched to wide acclaim in April - accounted for the lion's share of 2011 growth.

2011 also marked a record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce's legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of bespoke personalisation, from unique paint colours, interior detailing and embroidery, to exquisite whole vehicle designs including champagne sets, humidors and picnic sets.

Bespoke sales were also enhanced by two exceptional collections in 2011, the Spirit of Ecstasy Centenary Collection and striking Year of the Dragon Phantom commissions. More Ghost clients have requested bespoke cars, creating many exceptional examples across this model range.

Last September, Rolls-Royce announced plans to expand its manufacturing plant at Goodwood, with over 1,000 people employed on site. This will help the company meet further growth in worldwide sales and satisfy demand for highly personalised Ghost and Phantom models. Expansion work will begin in February.


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  • 29 Comments
      Dvanos
      • 2 Years Ago
      Well no surprise here with all the financial stuff going on. Still the Ghost is one sweet looking ride and my favorite Rolls.
      GoSpeedRacerGo
      • 2 Years Ago
      They'll probably have to add a second shift at the RR plant.
      RocketRed
      • 2 Years Ago
      The coming China real estate bubble collapse will quiet the cheering here soon. Get ready to pick up a slightly used Ghost, chrome-plated with double-happiness brocade tiger-skin upholstery, for a song in the next few years.
      johnb
      • 2 Years Ago
      Nice to see the .0001%ers are doing well.
        ragtopdodge
        • 2 Years Ago
        @johnb
        I'm still waiting for the trickle-down on to me? Oh wait, that's piss from the rich.
      mikemaj82
      • 2 Years Ago
      don't ever let those silly republicans lead you to believe we're in a recession
      clquake
      • 2 Years Ago
      Is this the trickle down effect the GOP is talking about? 'Cause I'm not feeling anything.
        stclair5211
        • 2 Years Ago
        @clquake
        No it's the socialist we all have nothing, but the elites get everything of obama you moron.
          clquake
          • 2 Years Ago
          @stclair5211
          What??? Are you saying Obama gives everything to the elite? 'Cause I'm pretty sure he 's trying to raise taxes on the elite.
          ctsmith1066
          • 2 Years Ago
          @stclair5211
          If you're going to use the word "socialist", make sure you know what it means beforehand.
      hmmwv
      • 2 Years Ago
      A very nice 7 series.
      stclair5211
      • 2 Years Ago
      Of course they did. Steal trillions in an orchestrated financial collapse on a global scale and you have some money left over. Surprised the presidential limo isn't a RR.
      Jaybird248
      • 2 Years Ago
      There's a guy near me in South Florida that parks his $300K Phantom out on the driveway overnight. One wonders what he has inside his 3-car garage.
      Spartan
      • 2 Years Ago
      I like the car, but just hate the name. I wish they'd named it 535 "Hi" :)
      Myself
      • 2 Years Ago
      Good for Germany :-)
      Jared East
      • 2 Years Ago
      Im sure it has more to do with Rolls having two models for the 1st time than the rich apparently stealing all your guys money to buy a new car. Some people really need to grow up.
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