Fiat has announced that the 2012 500 Abarth will be priced from $22,000, *not including destination charges. That's a healthy jump from the tiny Italian's $15,500 base MSRP and higher still than the open-air 500C that starts at $19,500. For all that extra lira, buyers get Fiat's turbocharged 1.4-liter MultiAir engine producing 160 horsepower and 170 pound-feet of torque. Power is routed through a five-speed manual transmission and the super Cinquecento also receives an upgraded suspension and brakes, 16-inch wheels and dual exhaust system. The cost of admission also includes free tuition to the Abarth Driving Experience hosted by The Richard Petty Driving Experience.

The Fiat 500 Abarth can be difficult to place among its class competitors because it's the smallest kid on the block, but we've constructed a handy-dandy table to compare pricing, power and weight-to-power ratios for some likely adversaries. Despite being the smallest in size, the Abarth 500 actually ends up with the highest weight-to-power ratio. The upcoming Hyundai Veloster Turbo stands out as having the least amount for each horse to lug around, though without pricing information, the Abarth 500 presently stands as the least expensive in-road to the kingdom of hot hatches.

Price* HP/Torque Weight W/P Ratio
2012 Fiat 500 Abarth $22,000 160/170 2,533 15.8
2012 Volkswagen GTI $23,995 200/207 3,034 15.2
2012 Mini Cooper S $23,100 181/177 2,668 14.7
2013 Hyundai Veloster Turbo N/A 201/194 2,800 13.9
*Does not include destination charges
Show full PR text
FIAT Brand Announces U.S. Pricing for New 2012 Fiat 500 Abarth

- Starting at $22,000, the Fiat 500 Abarth unleashes legendary Italian performance onto American streets
- Designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car at an attainable price
- Fiat 500 Abarth customers entitled to segment-exclusive, full-day Abarth Driving Experience

January 11, 2012 , Auburn Hills, Mich. - The FIAT brand today announced U.S. pricing for its new 2012 Fiat 500 Abarth. The starting U.S. Manufacturer's Suggested Retail Price (MSRP) is $22,000 (not including destination).

Faithful to the "small but wicked" saying coined for Karl Abarth's cars in the 1960s, the Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks: world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited production volume.

"The Fiat 500 Abarth feels like a double shot of espresso straight to your veins," said Tim Kuniskis, Head of FIAT Brand for North America, Chrysler Group LLC. "With its wicked attitude, it will reward adrenaline fans who no longer need to pay six figures to feel the rush of true Italian performance."

The race-inspired Fiat 500 Abarth comes standard with many performance features, including the all-new 1.4-liter MultiAir® Turbo engine delivering 160 horsepower (119 kW) and 170 lb.-ft. (230 N•m) of torque, Abarth-tuned suspension, brake systems and dual exhaust, turbo-boost gauge with integrated LED shift light and 16-inch aluminum wheels.

Driver and passenger performance seats feature a one-piece design with large side bolsters, racing-harness pass-through and accent stitching. The Fiat 500 Abarth also comes standard with BLUE&ME™ Handsfree Communication, Bose premium audio system and steering-wheel-mounted audio controls.

Abarth Driving Experience for New Owners
Included in the price of each 2012 Fiat 500 Abarth is the opportunity for new owners to attend a segment-exclusive driving experience at no additional charge. The Abarth Driving Experience is an entire day of full-throttle training, guided by professional instructors from the Richard Petty Driving Experience to ensure fun and top-level instruction in a safe and structured setting.

"Seduction" Digital Spot Reaches Nearly 3 Million YouTube Views
The 2012 Fiat 500 Abarth and its digital spot titled "Seduction" made their debuts at the 2011 Los Angeles Auto Show. The 60-second social media spot promoting the 500 Abarth seduced more than 1 million YouTube viewers in its first week and now has reached nearly 3 million views. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention.

It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peek at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, "The Fiat 500 Abarth. You'll never forget the first time you see one."

The "Seduction" digital spot was created in partnership with The Richards Group and can be viewed at the FIAT brand's YouTube site or via the following link: http://www.youtube.com/fiatusa


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  • 219 Comments
      tump
      • 3 Years Ago
      Very tempting. This size car would get me ~30-40% more parking spot options in my single-lane San Francisco neighborhood. My current 2010 Mazda3 is too big for some of the available spots that this car could fill.
      neonrt
      • 3 Years Ago
      The 500 has to be the most hated car in the history of Autoblog. I swear every 500 post is like the Bat Signal for trolls. "Fix It Again Tony", comments about JLo and it being a chick car, "Its too small", "It cost too much". Blah, blah, blah. How many people have posted in 500 threads about how the car will be bad because Fiat sucked in the 70's. Does anyone else remember another car that brought out the trolls like this one?
        lorenzo
        • 3 Years Ago
        @neonrt
        really good point. this is my next car - love it, I just wish I could spend even more money on it with an Esse Esse kit. I will order the optional Performance Seats, and then scour the internet for anything understated yet awesome from Europe that is compatible to upgrade anything. Leather kit for my A Pillers, I am so there. $3k Widebody kit from MS Design in Germany - I will buy it, ship it and then hope I can make it fit. I absolutely love everything about this Fiat.
        Shanti
        • 3 Years Ago
        @neonrt
        There are a lot of people who don't understand that appeal of the 500 on this blog, granted, but in this post at least, I'm not seeing a lot of trolling. Looks to me like ~50% like it, ~25% don't get it, ~25% trolling. And that's just the people commenting. The people rating and staying silent seem to be overwhelmingly in favor of the Fiat.
          Dayv
          • 3 Years Ago
          @Shanti
          25% ought to be considered a really high troll rate...
        50 AKA Ferrari
        • 3 Years Ago
        @neonrt
        Pontiac Aztek brings out trolls quick. Smart4two
          ufgrat
          • 3 Years Ago
          @50 AKA Ferrari
          Abusing the Aztek is not trolling... it's common sense.
          NightFlight
          • 3 Years Ago
          @50 AKA Ferrari
          Don't forget ANYTHING made by Honda, that seems to bring them out in force as well.
        theblackemblem
        • 3 Years Ago
        @neonrt
        I think the same could be said for any car made by "Government Motors" . Just sayinnn
      IBx27
      • 3 Years Ago
      I'd take one over a GTI.
      Anubis
      • 3 Years Ago
      Having had a Mini Cooper S and discarded it for various reasons, I'd like to give this car a try. It is ready to go as a light, fun car.
      Hazdaz
      • 3 Years Ago
      If $22k means a WELL-OPTIONED Abarth, which it probably does, I really don't think that is too bad at all. Most other cars that it would be competing with START a little higher, but then chances are you are going to need to pile on a grand or more worth of options to get you what you really want. So at the end, the Abarth isn't just a thousand or two cheaper, but maybe 4+ thousand cheaper than the competition. If you want the ultimate performance pocket rocket, the Abarth clearly isn't it, but I know the regular 500 was a very fun car to drive around in the city, and I can only imagine what 60% more power would make it like. Fiat really needs to get their marketing on the ball because this Abarth could be a small hit with the enthusiast out there if only they know about it.
      Camaroman101
      • 3 Years Ago
      ill keep waiting with fingers crossed for the punto evo abarth
        lorenzo
        • 3 Years Ago
        @Camaroman101
        That would be a better comparison to these other cars - because it is a B Segment car....and the 500 an A Segment car
      Agent55
      • 3 Years Ago
      Certainly not an unreasonable price, but it's so close to a Cooper S that they'd lose a sale from me. If it was $19,500 it'd be really tough to pass-up.
      Davix
      • 3 Years Ago
      Please don't price it up for Canadians. We already have 30k GTI's and Cooper S's.
        Gorgenapper
        • 3 Years Ago
        @Davix
        When the 8th gen Civic Si cost $19 - $20k in the states, it was being priced at $26 - $27k up here. And the car was made in Alliston Ont. The MS3 was priced at $22 - $23k in the US, and $32,995 here. Of course, that one was optioned out with the tech package, LED taillights and some other junk... but wtf@$10k difference.
        Zee Frunch Canadiun
        • 3 Years Ago
        @Davix
        Amen brudda, but you better break out da lube, cuz they're going to do the same thing as MINI and VW. Yep. Right up the pooper.
      wafflesnfalafel
      • 3 Years Ago
      Lots of bigger bang for the buck options... as folks have said, the Speed3, Mini S, GTI (though arguably for quite a bit more $), the Veloster turbo, the Focus st coming shortly, Civic Si, SE-R, etc. Too bad they couldn't make the pricing work starting around 18,500, (with actual walking off the lot at 20 ish) - the little Abarth would be much more competitive at that price.
        lorenzo
        • 3 Years Ago
        @wafflesnfalafel
        When deciding on what car to buy, something you will drive for YEARS - is a few grand really going to be a huge factor in the decision process?
          NightFlight
          • 3 Years Ago
          @lorenzo
          To some people it is. You have to remember that not everyone has lots of disposable income, and absolutely CAN'T go past their budget.
      Justin
      • 3 Years Ago
      Do want!
      onewayroll
      • 3 Years Ago
      Regardless of price, I happen to think it looks pretty good. I'll never buy one for myself but doesn't mean I can't like it right?
        Shiftright
        • 3 Years Ago
        @onewayroll
        No kidding. It's amazing the hate people direct at a car just because they would never buy one. Different strokes people...
      ojfltx
      • 3 Years Ago
      Given the table this will be a niche market product. Hopefully the sales expectations are in line with that. I cannot see myself passing on a GTI to get this.
        Matt
        • 3 Years Ago
        @ojfltx
        If the buyer wants a sporty city car they will. At least until Volkswagen brings the Up stateside.
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