Lincoln isn't inspiring many purchase decisions these days, as the luxury make sits in dead last in sales. That could change with the introduction of a few key products, starting with the 2013 Lincoln MKZ.

Ford marketing boss Jim Farley introduced the MKZ Concept at the Detroit Auto Show, and we very much like what we see. The concept, which should look a whole lot like the production model that goes on sale later this year, really pops on the elevated turn table. The rakish, full-length glass roof retracts so all four passengers can enjoy open air. We heard the word "bespoke" a few too many times during the presentation, but Lincoln promises a more individualized purchase and ownership experience.

Lead designer Max Wolff pored over the details of the luxurious interior, including unique stitching, individualized seating for four, push-button gear selector and a floating center stack that was inspired by modern suspension bridges. Wolff also pointed out that future Lincoln models will be designed at the automaker's new design studio in Dearborn, which employs 180 dedicated designers and engineers.

We don't have any information on powertrains, but we're expecting the production car to be released with all the info at the New York Auto Show. Hit the jump to read over the Lincoln press release, and feel free to peruse the high-resolution images from the Detroit Auto Show.
Show full PR text
Lincoln MKZ Concept: Future Vision Today

DETROIT, Jan. 10, 2012 – The new Lincoln MKZ Concept, revealed today at the North American International Auto Show, signals a significant step in Lincoln's reinvention, providing a clear vision of its next-generation vehicles.

"With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand," said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development. "The MKZ Concept is the next step in the reinvention of Lincoln, something we've been quietly but aggressively pursuing."

Lincoln MKZ Concept: Exterior

The MKZ Concept strongly hints at the production model arriving in dealerships later this year, as well as Lincoln's design future.

"The MKZ Concept's shape is a vision of simplicity completed with just a few strokes," said Max Wolff, Lincoln design director. "Our movement as a brand is toward something we call elegant simplicity. It's something warmer and more restrained, which is moving away from complex designs and traditional luxury." (View a video highlighting the main design elements of the Lincoln MKZ Concept here.)

Warm hues are evident in every aspect of the new vehicle's Cognac-colored exterior. The deep finish is achieved with a rich base coat covered in multiple layers of tinted clear-coat finishes.

By retaining key, recognizable brand design elements, the MKZ Concept remains clearly identifiable as a Lincoln. One example is the more refined interpretation of the split-wing grille, introduced on the 1938 Lincoln-Zephyr. (Click here for image.)

The sedan's profile is dominated by a long, sleek and sweeping roofline that allows the design to break away from the traditional sedan three-box shape. The lengthening of the roofline enables a more flowing, elegant and more naturally aerodynamic appearance. (Access Lincoln MKZ Concept specifications here.)

A panoramic glass roof spans uninterrupted from the windshield to the top of the backlight. Integrated into the sedan's aluminum and boron steel superstructure, the fixed-glass expanse extends to the side roof rails of the cabin, creating an airy, open interior. (Click here for gallery.)

LED technology enabled an extremely thin and distinctive full-width taillamp graphic. Exhaust tips are cleanly integrated into the rear fascia.

Lincoln MKZ Concept: Interior

The Lincoln MKZ Concept's four-seat interior is open, warm and inviting. "The front graphic is repeated in the dramatic sweep of the instrument panel, helping tie the interior to the exterior. These flowing forms create a comfortable and functional interior that particularly appeals to the younger, more diverse customers we are targeting," said Wolff.

Innovative interior features include push-button transmission gear selection, an open, tiered center console and liquid crystal instrumentation. The reconfigurable 10.1-inch Thin Film Transistor (TFT) LCD positioned ahead of the driver operates with the latest version of MyLincoln Touch™ as does the nearly flush-mounted center 8-inch LCD touch screen.

Responsibly harvested poplar wood, aluminum in bright and satin finishes as well as leather help create a sculptural, luxurious and comfortable interior space. Champagne-colored leather seats with dark taupe accents feature a champagne perforation pattern, so-called because the perforations on the seat backs conjure the image of champagne bubbles rising from the bottom of a glass.

Lincoln MKZ Concept: Engineering

The Lincoln MKZ Concept is a styling study that rides on an all-new midsize platform. The sedan is capable of utilizing multiple powertrain options in front-wheel-drive and all-wheel-drive configurations.

Like the recently introduced MKS and MKT with EcoBoost™, the Lincoln MKZ Concept features Lincoln Drive Control and the sophisticated Continuously Controlled Damping (CCD) adjustable suspension. (Click here for information on these Lincoln technologies and here for background on the Lane Keeping System, another feature integrated into the MKZ Concept.)

The Business of Lincoln

"Lincoln is an important part of our company's success," said Mark Fields, Ford Motor Company president of The Americas. "The luxury piece of the industry is significant. In any given year in the U.S., the luxury segment is 11 to 13 percent of overall sales, and it is important for us to win customers in the luxury market with strong new vehicles. That is a key reason we have invested so heavily in Lincoln."

During the past 14 months, Lincoln has built a dedicated team – including designers, engineers, quality and manufacturing experts as well as marketing and sales leaders. The team includes people from luxury brands, some outside of automotive.

"This team wakes up every morning thinking about Lincoln – and only Lincoln," Fields said. "These are the people committed to delivering world-class vehicles with a customer experience to match."

Many of the new team members begin working this year in the all-new Lincoln Design Studio in Dearborn, Mich.
Under Wolff's direction, construction of the 40,000-square-foot studio began in early 2011 and ultimately will house more than 180 modelers, engineers, stylists and designers in a space that encourages creativity and collaboration.

"This is the first time Lincoln has had its own studio since the 1970s," said Wolff. "Having our own space is critical to the continued development of the brand. We are passionate about creating beautiful, even seductive, vehicles – and the MKZ Concept marks just the beginning."


Top Competitors

2016 BMW 320
MSRP: $35,150
2016 BMW 328
MSRP: $38,350
2016 Audi A4
MSRP: $37,000
I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 133 Comments
      ANDREW
      • 3 Years Ago
      looks great...i really wish Lincoln would kill the MK thing already
      Alex740
      • 3 Years Ago
      It's a very attractive sedan but I don't think it's going to revive Lincoln like the CTS revived Cadillac. Lincoln is still being set up to be another rather anonymous maker of premium FWD sedans, no edge, style or truly defining features or designs. Just another unoffensive but nice sedan to choose from instead of Acura, Buick or Lexus that will be most often found in a golf course parking lot on Sundays.
      RobbieP
      • 3 Years Ago
      So where's the actual 2013 MKZ???
      techie69
      • 3 Years Ago
      Borat likes the grill since it reminds him of his moustache. Lexus, BMW, ...especially Buick says, " build it guys, you have a winner!"
      JasonERF
      • 3 Years Ago
      I think it's cool. The rear end is pretty epic. The real issues: 1. Will it get watered down enough to make it bland/boring? 2. Will it be crappy FWD?
        Cat Zura
        • 3 Years Ago
        @JasonERF
        Yes, it will be FWD, you can tell from the huge front overhang. On top of that, it looks like it's based on the just-revealed Ford Fusion. Despite all the fuss, it looks like Lincoln will remain a Buick competitor rather than a truly global Luxury brand to take on Lexus, Cadillac and the Germans.
      exp57
      • 3 Years Ago
      I like it!
      Basil Exposition
      • 3 Years Ago
      "The rakish, full-length glass roof retracts so all four passengers can enjoy open air." That is beyond cool. Perhaps a slight nod to the 4 door convertible Lincolns of old? I think the car looks great, esp the rear. Nice differentiation from the Fusion for a change.
      avanti
      • 3 Years Ago
      Beautiful automobile . . . As sleek single line running form front fender to the rear without interuption, though one might have enjoyed the "continentals kick up" at the rear door, it's not missed here. This car has all the refinement, simple restrained elegance, beautifully executed that I'd expect from a Lincoln. This is not the bling of Cadillac . Nor the unauthentic sporting aspirations of the new Lexus GS (let's talk about that awful spindle facade grafted onto a Camry!) This is the stylish, graceful, luxurious, and beautifully executed future looking automobile that Lincoln was known for. I especially love the push button 6 to 8 speed transmission with paddle shifters. It's the next evolution of Jaguars shift knob and is the kind of "car of tomorrow" detail that will begin to set Lincoln apart. I hope this detail makes it into production. Now let's see if this car makes it to the show room floor unscathed by the bean counters and engineers . If it does it WILL be the next addition to our garage.
      RobbieP
      • 3 Years Ago
      Is this the same idea as the LaCrosse concept of a year or so ago. If it is the car will look the same when it hits dealers, apart from the all glass roof and a couple of other 'show car' tweeks!
      le9193
      • 3 Years Ago
      Love how the windows from the front to the back, chrome and all, look identical to the XTS. Anyway, being for the fact that most of this car is just concept glitz, there really is nothing to judge on, because all this hype Lincoln has done only produced a concept that will differ from the production. Shame...
        Timothy
        • 3 Years Ago
        @le9193
        Well Max Wolff also designed the XTS... http://wheels.blogs.nytimes.com/2010/12/03/ford-hires-max-wolff-to-be-design-director-for-lincoln/
      Ric Kaysen
      • 3 Years Ago
      I owned an LSV8 Ultimate and while it was a little underpowered, it was a great lookin car with a smooth V8. When it came time for a new vehicle the other offerings from Lincoln were downright fugly and a six cylinder motor just seemed wrong for a luxury Lincoln. At the time, I thought they lost touch with what their customer base considered to be important ingredients.
      mrx19
      • 3 Years Ago
      A step in the right direction. However, I agree that Lincoln desperately needs a world class RWD platform and a "V" version of the RWD product. Next, they need to dump a ton of money into upgrading their dealerships to offer at least a near Lexus experience. The ones around here (suburban Chicago) are one step above a used car lot. Third, they need to summarily execute any dealer that even thinks about adding a Landau roof or gold emblems.
    • Load More Comments
    Advertisement
    2016 Lincoln MKZ
    MSRP: $35,190 - $47,495
    2015 Lincoln MKZ
    MSRP: $35,190 - $47,495
    2014 Lincoln MKZ
    MSRP: $35,190 - $37,080
    2013 Lincoln MKZ
    MSRP: $35,925 - $37,815
    2012 Lincoln MKZ
    MSRP: $34,755 - $36,645
    Advertisement