The eagle-eyed among you may have spotted something suspicious lurking on the Chevrolet Code 130R and and Tru 140S concepts, both of which debuted here today at the Detroit Auto Show. Each concept prominently features the legendary Chevrolet Corvette cross flag emblem, or at least appears to at first glance.

The Tru 140S wears the badges in question on the center caps of all four wheels while the Code 130R proudly displays them as integrated turn signals on the front fenders. According to Nicholas David, a senior exterior designer with General Motors and the man behind the Tru 140S, the cross flag emblems identify both concepts as members of a new "passion portfolio" within Chevrolet.

Once upon a time, the cross flags found themselves on a number of sport-oriented Chevrolet vehicles from the Corvair to the Corvette. As the years progressed, the badges fell off of every model but the Corvette. Now, David says GM wants to expand its family of sports cars, and each new member will feature the cross flags. With SS and RS models lining showrooms, GM isn't exactly short on sports branding as it is. Fortunately, the cross flags likely won't detail a separate trim so much as a family of vehicles.

It's worth noting that while the emblems on the two concept twins are remarkably similar to the cross flags of the Chevrolet Corvette, they aren't identical. The Corvette relies on a curled flag with a gold Bowtie and a fleur-de-lis on a red field, while the Code 130R and Tru 140S make do with just the Bowtie.


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  • 51 Comments
      FRD
      • 3 Years Ago
      I think the early 60's Chevelle and Impalas carried simular emblems.
        • 3 Years Ago
        @FRD
        [blocked]
      gtv4rudy
      • 3 Years Ago
      They could've put a black and blue propeller logo on it and called it the 135i.
        citidriver
        • 3 Years Ago
        @gtv4rudy
        I agree, but they did ugly it up in true GM fashion, especially the rear.
      Laui
      • 3 Years Ago
      AB, it's called 'make do'. Please stop writing 'make due'. Thanks
        JRBEINGINEER
        • 3 Years Ago
        @Laui
        Amen. These folks are language-arts idiots. While you're at it, try to straighten them out on when to use "its" and when to use "it's".
      RR Coor J
      • 3 Years Ago
      What the hell is a Flur-de-lis? Lily Corridor? hahaha
      Drakkon
      • 3 Years Ago
      So GM bought the body molds for the recently cancelled Eclipse? If a swoopy coupe with a FWD V6 just failed, why will yours work?
        Varcity
        • 3 Years Ago
        @Drakkon
        (I had to chime in) The 140S does indeed look like the last gen Eclipse, not in the details such as headlights or grille, but in it's overall shape. Btw, many people see the resemblance.
          WillieD
          • 3 Years Ago
          @Varcity
          Yeah, I thought he was talking about the 130R since it's pictured there and he didn't specify. I do see the Eclipse's shape in the 140S.
      yesaninsider
      • 3 Years Ago
      Geee...if only GM had a 'performance' brand, then these cars would have a more solid marketing/sales points... Why don't you use your noggin GM and give the public a performance brand, separate of course from the 'Vette... Wait, what was that!?!? You had a performance brand?? It was called 'Pontiac'? Ohh right the performance brand that you sloooowly bled out and left festering by selling ass ugly minivans and other hideous chevy rebadges... History repeating itself right here folks...RIP Pontiac, we still miss you!
        Making11s
        • 3 Years Ago
        @yesaninsider
        Pontiac shouldn't have been killed off. It just should have been pared down to two or three models completely unique to Pontiac.
        ThomasP
        • 3 Years Ago
        @yesaninsider
        i agree that it's unfortunate that Potiac fell victim to GMs mismanagement, but this is hardly history repeating itself. In fact it's the opposite. Chevy aleady makes it's keep selling boring stuff, and those profits are what allow them to produce more exciting iron like these here coupes.
      Steve
      • 3 Years Ago
      Those are two of the ugliest f'n cars I have ever seen!!
      Lavell Riddle
      • 3 Years Ago
      Oh great the I can see it now... the Corvette "looking" sign is going to go on every RS model from the Camero to the Sonic and Spark! Remember when Chevy put the SS on everything and watered down the meaning on SS? Well it looks like the flag is going to take that signs place!
        Elmo
        • 3 Years Ago
        @Lavell Riddle
        What's this "Camero" you speak of?
        ryanandrewmartin
        • 3 Years Ago
        @Lavell Riddle
        Ya know how some people have to use a lot of words to describe things that can be described in far fewer words? That's weird ya know? Also, clouds. Pfft! What the hell are those all about?
      mikelee
      • 3 Years Ago
      I could (begin to) accept the looks of the 130R, but compare this car to the new Scion FR-S and/or the new Subaru BRZ . . . both of which look MUCH better, are MUCH more appealing, and would be a MUCH better buy. I can't imagine GM selling many of either of these 'concept cars' (should they come to market), especially considering their competition.
      stclair5211
      • 3 Years Ago
      That's just a new performance badge, "tuned by these idiots" kind of thing. Like SVT. THE PROBLEM IS THAT STUPID CHEVY GRILL!!!
        T-Mille
        • 3 Years Ago
        @stclair5211
        So it'd automatically be better if it were, say, a Ford?
          The_Zachalope
          • 3 Years Ago
          @T-Mille
          No, I don't think that's what he's saying. I think it's more of the current corporate design of the Chevrolet grilles isn't exactly spectacular and for some of their cars really limits the design potential.
      protovici
      • 3 Years Ago
      Because GM forgot how to build cool cars since 2002.
      Fark Urself
      • 3 Years Ago
      that 130r is frickin ugly. what's up with the rectangular greenhouse ? it looks like 3 different groups designed it, and glued it together
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