General Motors would like to lure in younger buyers with a new small car that boasts more evocative styling. To that end, the company unveiled two new concepts at the 2012 Detroit Auto Show that may hint at things to come from Chevrolet. This is the first called the Chevrolet Code 130R Concept, which boasts a traditional coupe profile and seating for four. Subtle fender flares and an upright fascia help give the vehicle an aggressive, masculine presence, though GM says a production version could boast up to 40 miles per gallon.

Under the hood of the Code 130R, a turbocharged 1.4-liter four-cylinder engine delivers 150 horsepower and 148 pound-feet of torque, and an eAssist system lends an electric hand when needed. The Code 130R also boasts either a six-speed manual or a six-speed automatic transmission. With a front-engine, rear-wheel-drive layout, the Code 130R would offer buyers an engaging drive and design in an economical and affordable package, if it were ever built.

While purely a concept at this stage, GM says a production version would likely carry a price tag of around $25,000. That would put the sports car in perfect fighting range with the likes of the Subaru BRZ and Scion FR-S should the Code 130R Concept ever make it to the factory floor. Hit the jump for the press release and check out our galleries of live and official photos.
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Here's a Concept: Chevrolet Puts Next-Gen Buyers in Charge
Two concept coupes designed to inspire ideas and create discussion

DETROIT – Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

"Chevrolet has always stood for making the aspirational attainable for all generations" said General Motors North America President Mark Reuss. "These two concepts interpret that vision for a new generation. We're seeking out our newest customers' opinions, listening to their advice, and engaging them in new ways."

According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today's potential car-buying public and a combined $1 trillion in purchasing power.

Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car.

Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet's performance heritage.

Code 130R's designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.

Tru 140S, the second Chevrolet concept is a front-wheel-drive, "affordable exotic" four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

The concepts share attributes younger buyers say they value:

Sedan-sized functionality in performance coupe form that seats four passengers
Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
Possible production price range in the low $20,000s

"Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience," said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.

"This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station," said Saucedo. "The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts."

From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk with one another.

"For the car company that can successfully engage this generation, there is a tremendous opportunity," said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. "At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want."

# # #

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at



Model: Chevrolet Code 130R Concept Coupe

Body style / driveline: four-passenger coupe, rear-wheel drive

EPA vehicle class: compact car


1.4L Ecotec turbocharged DOHC I-4 w/ eAssist

Displacement (cu. in. / cc): 83 / 1364

Bore and stroke (in. / mm): 2.85 x 3.25 / 72.5 x 82.6

Block material: cast iron

Cylinder head material: cast aluminum

Valvetrain: overhead camshafts, four valves per cylinder, continuously variable valve timing

Ignition system: individual coil on plug

Fuel delivery: sequential multi-port fuel injectors with electronic throttle control

Compression ratio: 9.5:1

Horsepower (hp / kW): 150 / 110

Torque (lb.-ft. / Nm): 148 / 200

Recommended fuel: regular unleaded

Max engine speed (rpm): 6500

Emissions controls: close-coupled and underfloor catalytic converters; Quick-Sync 58x ignition system; returnless fuel rail; fast light-off O2 sensor

Estimated fuel economy (hwy): 40


6-speed automatic

6-speed manual


Wheels: 20-inch matte gold

Tires: P245/40R20



Wheelbase (in / mm): 109.3 / 2775

Overall length (in / mm): 173.1 / 4396

Overall width (in / mm): 71.5 / 1816

Overall height (in / mm): 54.7 / 1390

Track (in / mm):

front: 60.4 / 1535
rear: 61.8 / 1569


Seating capacity (front / rear): 2 / 2

Headroom (in / mm):

front: 30.7 / 780
rear: 33.1 / 841

Note: Information shown is current at time of publication.

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    • 1 Second Ago
      • 3 Years Ago
      It looks a little bit like a poor mans BMW 1-Series. That being said, I like the idea behind it a lot. Consider myself: I am 25 and own a Pontiac G8 GT that I purchased new. There is nothing GM currently sells outside of a CTS-V I would consider purchasing. A Camaro is just too can't see anything out of it. GM needs engaging products such as this to lure buyers like myself. I like smaller, premium products that are engaging and fun to drive.
        • 3 Years Ago
        you like smaller, premium products that are fun to drive? what are you driving the G8 for than?
        • 3 Years Ago
        "a little"?!
      • 3 Years Ago
      I bet it's a way of amortizing the cost of the ATS's unique rear wheel drive platform. By giving it to Chevy as a relatively bare-bones coupe, there won't be any references to the '80s when badge engineering ran amok everywhere. I appreciate seeing such a "non coupe" looking 2 door. I love notchbacks and this is retro and modern at the same time.
        • 3 Years Ago
          • 3 Years Ago
          Elmo: the Camaro SHOULD be the size of the Cruze. Pony cars were originally based on compact chassis. I could see this smaller platform used for the Camaro, but the body would be much more like the current Camaro.
      • 3 Years Ago
      I really like the clean simple look and upright greenhouse. Reminiscent of the 2002, 510, etc of yore. Rwd is great, as is the manual, but I'd rather have seen the new Turbo 4 of theirs under the hood. Good luck selling one with those specs at 25k, though. A base model 6sp Camaro can be had for ~23k. And they're quite fun, and no slouch either. I like the idea behind it, but the numbers need to be more enticing for me really like the execution.
      • 3 Years Ago
      wow, a RWD drive small car, THANK YOU! It seems their demise has been (only) somewhat exagerated
      • 3 Years Ago
      Any rwd car is welcomed in todays GM offerings, especially in the chevy lineup.
      • 3 Years Ago
      I don't understand the hate this car is receiving - it looks gorgeous to me. Looks reminiscent of a Viper, Camaro, and 1-series, all desirable cars. I hope it goes into production as-is, wheels and all.
        • 3 Years Ago
        The BRZ/FRS has is being hated on because it has 200hp. This car has 150hp.
          Man About It
          • 2 Years Ago
          Non-issue if Chevy (or more to the point the boss GM) can resist offering only the 1.4T. This needs the 2.0T and the 2.4NA. This would serve to widen the appeal and put many more on the streets.
      • 3 Years Ago
      Its like a camaro made a baby with 1M...except it looks a little inbred? lol
      • 3 Years Ago
      I don't like the look of this but still applaud their effort, just for the RWD platform alone. The more small, light and fun RWD coupes out there the better. Hopefully this, combined with BR-Z etc, will light the fire for other companies (cough Honda) to follow. Increased competition equals more choices, better pricing and hopefully better cars for all of us.
        • 3 Years Ago
          Mike B
          • 3 Years Ago
          This car is the size of a Mustang with 15in chopped out of its overall length, not really in the same small category as the BRZ/86.
      Juan Tedin
      • 3 Years Ago
      It is so "BMW 1series M"-ish that I love it.
      • 3 Years Ago
      I agree, the styling is so-so. But at least they are trying. This is not some wild one-off bizarro car that has no chance of production. I could see Chevrolet building this car if there was interest. Not saying I would buy one, but at least this is another automaker getting back into the lightweight RWD segment. Hopefully we will start to see more cars like this over the next couple of years.
        • 3 Years Ago
        If they cared, they could have rebadged the Solstice and Solstice coupe to chevy for little cost.
          • 3 Years Ago
          And then everyone on AB would be crying "Old GM"...either way, it's a lose-lose.
      • 3 Years Ago
      Now this is the scale that the Camaro should have been to begin with, or somewhere in between. I still can't get over how huge and bloated the new Camaro is compared to the first-gen. This car is a bit oddly proportioned and It kind of reminds of the BMW 1 Series. Nonetheless, I think Chevrolet has the right idea here. In fact, I bet the usable interior space of this concept is not far off from the current Camaro. I think Chevrolet really needs to have a back-to-basics, no frills sports car. Make it smaller, make it lighter, and get rid of all the "fluff". That includes decontenting - no power windows, no navigation system, no power/heated seats - and make A/C an option. Give us great performance, handling, and fuel economy for well under $25K.
      • 3 Years Ago
      I'm honestly astounded that people don't like this car. Yes it shares the same lineage with the BMW 1 series (datsun 510, bmw 2002), but act like this car is a derivative of the BMW. BMW fan boys are out strong today. I think they're more offended that Chevrolet is doing their best impression of the same thing. This car looks great. Distinctive, bold, powerful, everything you usual want out of a small inexpensive car. I think people make too many assumptions when they see some horrible photography from the floor. Come on guys, loosen up. It's a heck of a lot better than what they have now.
        • 3 Years Ago
        Kids usually talk trash about a good thing if it doesn't have their favorite name on it. Just wait till the driving reviews come out and couch engineers/race car drivers make up all sorts of reasons why the car is so bad, Chevy shouldn't have ever tried in the first place.
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